Email Marketing Manager (Salesforce Marketing Cloud) - WFH Flexible

Starts Within a Couple Weeks
Duration 4 Months
Status Freelance
Rate Up to $37.50/hour
Our not for profit education client in Washington, DC is looking for an Email Marketing Manager to join their team on a 4 month contract. This position is 40 hours a week and 100% remote.

The ideal candidate will have experience managing the development and deployment of email marketing campaigns through a CRM,

Duties of the Email Marketing Manager:
- Create and manage the email campaign calendars, you will coordinate and execute multiple campaigns across business divisions
- Serve as the day to day lead on email campaigns and ensure all campaigns are properly targeted, scheduled, and messaging/tone is on brand
- Work closely with technology and data management teams to ensure CRM strategy aligns with needs of the email programs
- Utilize best practices to develop customer journeys, set up content emails, conduct testing scenarios, oversee QA and deployment
- Research, test and exploring emerging technologies and platforms
- Work with data team to ensure optimal data integrity and implement periodic data checks
- Ensure all communications are compliant with data privacy practices and regulations including CAN-SPAM, GDPR, etc
- Monitor analytics and provide reports showcasing areas of improvement and adjustments for optimization
- Track performance of campaigns and digital presence - report on various program KPIs

Requirements of the Email Marketing Manager:
- 5+ years of email marketing, digital fundraising, CRM management experience
- Bachelor's degree in marketing, etc
- Experience developing omnichannel marketing campaigns
- Experience deploying campaigns through Salesforce Sales and Marketing Cloud
- Experience analyzing campaign data
- Experience cleaning up data for email campaigns
- Knowledge of data privacy practices a plus

Submit resume (and samples if applicable) to: