Paid Media Manager - WFH during Covid-19

Starts January 2021
Duration Full Time
Status Full Time
Rate DOE
Our tech client in Washington, DC is looking for a Paid Media Manager, with a emphasis on paid media, to join their team full-time. This role is currently remote but will be expected to be onsite full-time once offices reopen.

This Paid Media Manager will:
- Manage multiple paid search campaigns for our network of brands in Google & Bing; overseeing paid media budget.
- Manage display & programmatic campaigns through a Demand Side Platform such as DV360
- Leverage retargeting platforms to drive cost efficient traffic and leads.
- Manage day-to-day operations and relationships with paid media partners and internal teams to create and implement integrated campaigns
- Successfully achieve key traffic, lead generation, eCommerce, and other performance metrics through development and implementation of segmentation, targeting and creative optimization strategies.
- Build dashboards and provide regular reporting on digital marketing and website performance using Google Analytics and other relevant web analytics tools that analyze business functions, including KPIs on site traffic, lead generation, customer journey, e-commerce revenue, and make timely recommendations to management.
- Manage paid advertising tracking tag configuration using Google Tag Manager to ensure accurate visibility into funnels, calls to actions and events.
- Prospect new publisher and media buying opportunities.

Paid Media Manager Requirements:
- 4+ years experience managing paid search/display campaigns
- Proficiency in DSP's, Display Ads (Facebook/Instagram, Ads, Bing Ads, etc), Google Marketing Platform, Google Ads and Google Analytics is required
- Experience managing large budgets and reporting on campaign metrics
- Working knowledge of Google Tag Manager
- Prior experience with retargeting and paid social
- Bachelor’s Degree or equivalent
- Experience working on Social Media platforms (Facebook, Instagram, LinkedIn, etc.)

Submit resume (and samples if applicable) to: