Digital Marketing Manager / Digital Brand Manager - Charlotte

Starts Summer 2020
Duration Full Time
Status Full Time
Rate $80,000 - $100,000
We are working with a consumer goods company seeking a Digital Brand Manager / Marketing Manager.

The Digital Brand Manager will focus on skincare brands with target audiences ranging from ages 20 - 65.

The Digital Marketing Manager will run the brand as an e-commerce entrepreneur, developing marketing campaigns and brand strategies focused on digital conversion and product sales.

Must Haves:
- Previous experience with an e-commerce brand or a brand where +50% of sales were generated from direct to consumer websites
- Product selling experience based upon emotion + product benefits (beauty, skincare, wellness, fashion)
- Strong digital marketing experience (Facebook Ads, Google Ads, SEO)
- Highly analytical, growth / profit minded

Digital Marketing Manager Background:
- Ideal candidates will have 7 - 10 years of experience
- Must have experience with digital conversion and sales driven marketing for brands
- Must have experience with an e-commerce or digitally native brand
- Must be searching for a long term marketing position in a growth focused company
- Leadership skills are a HUGE plus

Digital Marketing Manager Responsibilities:
- Oversee brand positioning and strategy in partnership with Director of Marketing
- Lead development + execution of marketing campaigns with a focus on the customer journey from inception to retention
- Showcase ROI from digital ad spend resulting in product sales
- Focus on analytics and leverage reporting tools from Google, Facebook and Amazon
- Lead team of 2-4 people

AUG. 2020

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