Paid Search Specialist - WFH during Covid-19

Starts Next Month
Duration Ongoing
Status Full Time
Rate up to $80K, DOE
Our technology client is looking for a Paid Search Specialist to join their team full time!

The Paid Search Specialist will joining the Digital Marketing team and will manage a significant paid search budget that is expected to contribute notable growth to the company's network of websites. The Paid Search Specialist will work with an in-house paid search team to optimize campaigns in Google, Yahoo!, and Bing. The ideal Paid Search Specialist is highly analytical, a creative problem solver, and comfortable working with a large keyword portfolio, keyword research and implementation, marketing terminology, organizing tasks by priority, and finding new solutions to challenges.

- Day-to-day management of paid search campaigns, including keyword generation, ad copy writing and testing, bid management, landing page optimization, and budget management to ensure performance goals are achieved
- Ongoing account optimization: structure improvements, targeting improvements (geo, demographic, dayparting, keyword and URL), search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms
- Maintain a dashboard for reporting and ongoing analysis and meet ongoing reporting requirements to keep the team informed on performance, optimization, and overall results.
- Conduct competitive analysis, prepare reports on findings, and share the results with others
- Develop and communicate ideas for improving strategies, practices and approaches, and ensure the successful implementation of those ideas
- Work cross functionally with SEO and Display teams, product groups, content development, brand marketing, and others to create and implement integrated campaigns that deliver business goals
- Work closely with external partners and vendors including Google, Yahoo, and Bing

- 2+ years of paid search experience, including hands-on experience in the Google Ads & Microsoft Ads UI.
- Results-driven professional with exceptional detail and knowledge around metrics, specifically A/B, multi-variant testing and ROI analysis
- Self-starting team player with ability to thrive under pressure in a fast paced, changing environment
- Strong proficiency in Microsoft Excel and analytical abilities

This is a remote role during COVID, but will eventually report onsite in Buckhead.

JAN. 2021

Submit resume (and samples if applicable) to: