Lead Analyst (CRM)

Location Baltimore, MD (Fully remote)
Starts December 2021
Duration Full-Time
Status Full-Time
Rate $100,000-$120,000/YR DOE + Relocation
An international eCommerce brand is looking for a Lead Marketing Analyst with CRM experience to join their team on a full-time basis.

This Lead Marketing Analyst will support the Global CRM, Loyalty, and Personalization team in designing customer-driven contact and engagement strategies across the customer journey. The primary focus of this role is to increase customer acquisition, retention, and loyalty through brand touchpoints. You will bring new ideas to life through analytics and iterative testing.

You should have extensive experience in all aspects CRM strategy: segmentation, consumer lifecycle, experimental design.

Lead Marketing Analyst responsibilities:
- Conduct analysis on the brands consumer base to better understand the path to purchase and retention.
- Design integrated marketing CRM strategies for driving new & repeat purchase, maximizing new customer journeys and reactivating lapsed customers.
- Establishing Global KPIs for CRM metrics and partnering with regional and global analytics teams to publish the dashboards.
- Conduct ongoing competitive research including monitoring industry best practices and identifying new test opportunities
- Gain deep customer insights to inform segmentation; partner closely with Consumer Insights to consistently measure and test
- Optimize against target segments and messaging strategies.
- Identify, document, and prioritize data needs for analytics and marketing activation, and partner with Enterprise data and technology to make it available in all appropriate systems.

Lead Marketing Analyst qualifications:
- 3-5+ years? marketing experience optimizing, analyzing and reporting on complex consumer engagement marketing programs (including email, SMS, in app messaging, push messaging, direct mail, loyalty programs)
- Proficient in Salesforce Marketing Cloud and ; Technical knowledge of marketing ecommerce technologies (e.g., Salesforce, leading email platforms, Customer Data Platforms, predictive modeling applications, CRM and marketing automation platforms)
- Experience preferred with data query, visualization tools, and computational notebooks (eg. SQL, Tableau, Jupyter )
- Ability to be agile in a fast-paced, test and learn environment
- Familiarity with RFM segmentation, customer lifetime value analysis, digital marketing measurement, return on investment analysis
- Bachelor?s degree

DEC. 2021

Submit resume (and samples if applicable) to: Zach.Ryan@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.