Paid Search Manager

Location Atlanta, GA (Fully remote)
Starts Within a Couple Weeks
Duration Possible Full-Time
Status Freelance/ possible Full-Time
Rate up to $40/hr, DOE
Our FinTech client is looking for a Paid Search Manager to drive paid search execution and reporting, contributing measurable revenue to the bottom line.

This role requires experience using Adobe Ad Cloud.

Paid Search Manager Responsibilities:
- Manage and optimize enterprise-level paid search accounts in Google and Bing utilizing Adobe Advertising Cloud for Search (formerly AMO) to maximize overall conversions and sales revenue.
- Oversee the daily performance and hands-on management of search campaigns.
- Track budget pacing and manage budget in search engines and Ad Cloud.
- Make regular optimizations to campaigns including bid optimizations, keyword optimizations (through keyword expansion and negative keyword additions), audience optimizations, bid-adjustment optimizations, etc.
- Write ad copy for search ads and work with legal teams for approval before implementing.
- Maintain performance reports and clearly communicate campaign updates, progress reports, timelines, and test results to various stakeholders on a regular basis.
- Perform data analyses with insights from Adobe Analytics and Ad Cloud.
- Identify the most relevant opportunities, communicate learnings and develop optimization plans.
- Provide recommendations for testing of messaging, destinations, keywords, tactics, audiences, etc.
- Stay current with all SEM industry trends and be on top of emerging SEM technologies, opportunities, and innovations.
- Assist with Search Engine/Adobe Ad Cloud configuration, reporting, and automated bid algorithms.

Requirements for the Paid Search Manager:
- Minimum 2 years? experience as a Paid Search Marketing professional, running enterprise-level (monthly budgets greater than $100K) SEM campaigns in-house or at an agency with Adobe Advertising Cloud/Media Optimizer. (required)
- Experience with Adobe Ad Cloud/Adobe Media Optimizer & Adobe Analytics (required)
- Proven track record of improving ROI from paid search.
- Experience building, bulk editing, and optimizing campaign, keywords and ads within Google Ads & Bing Ads Editor platforms.
- Ability to thrive in a fast-paced, corporate environment working individually and with teams.
- Ability to communicate technical information and complex data clearly and effectively to non-technical audiences.
- Solid understanding of Microsoft Office applications, including advanced Excel skills.

This is a 100% remote, freelance to full-time opportunity.

NOV. 2021

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.