Senior Copywriter / Content Strategist - Hybrid

Starts ASAP
Duration Full-Time
Status Full-Time
Rate DOE
Our client, a rapidly-growing beauty and body care brand, is seeking a Senior Copywriter / Content Strategist with a strong background in 360 digital campaign work to join their team.

**Please note, this role is open to remote or hybrid work schedule, based on your preference but the ideal candidate will be commutable to NYC and able to go into the office a few times a month for meetings. A laptop will be provided to you!**

The Senior Copywriter / Content Strategist will be responsible for:

- Writing highly engaging, emotional, and impactful short and long-form content that reflects the brand’s voice
- Writing for all digital mediums including digital ads, emails, product pages, social postings, video scripts and blogs
- Adapting approach and copy for unique audiences and consumer journey touchpoints, understanding audience motivation and drivers of affinity, conversion, and retention
- Creating original copy that makes people stop, listen, and be interested in the brand and product
- Contributing to new product launches, deck creation and internal collaboration
- Conducting research and consuming content to spark new ideas for compelling brand storytelling and content
- Participating in brainstorming and idea-generating sessions
- Having a deep understanding of audience behaviors and writing styles across Instagram, Facebook, TikTok, Snapchat, YouTube, Twitter, etc.
- Having a strong understanding of performance marketing / paid digital media (search, social, display) and how copy strategy should differ across platforms
- Working with eCommerce team strategists and designers to optimize ad and landing page content for SEO (won't need to create SEO strategy)
- Using your subject matter expertise to help elevate our digital marketing strateg
- Collaboratinh closely with the Growth team to track performance of content and optimize based on quantitative and qualitative data
- Confidently assessing campaign results and understanding what makes a good A/B test



The Senior Copywriter / Content Strategist must:

- Have at least 5 years of copywriting experience for digital-first products or projects
- Previous experience in beauty / health & wellness in an agency or in-house setting is required
- Have a portfolio that showcases 360 campaign work including web pages, commercial scripts, headlines, taglines, and ads for social, etc.
- Be proficient in Microsoft Office and SharePoint
- Experience with Asana is ideal but not required
- Have proven experience creating digital ads for all social platforms: Facebook, Instagram, TikTok, Youtube, etc.
- Be able to pick up a brand's tone and jump into their established look and feel
- Have outstanding grammar and writing skill
- Have a passion for concise storytelling and the ability to tailor writing by channel
- Have an understanding of pop culture and language
- Have the proven ability to prioritize and manage multiple projects and to meet deadlines using excellent organizational skills, quality execution and attention to detail
- Have strong communication skills with ability to articulate ideas clearly and concisely
- Be able to provide and receive constructive feedback that is necessary to lead internal teams to the best solution
- Be able to be flexible and work in a fast-paced environment
- Be highly collaborative with ability to understand the objectives of all cross-functional partners and work toward a design that meets that need and upholds the creative integrity of the brand
- Have a strong work ethic and personal accountability
- Foster a culture of innovation, inclusion, and creativity



This client is requiring COVID-19 vaccination for this position. If there is a bona fide medical or religious reason why you cannot be vaccinated, you may contact humanresources@creativecircle.com. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact humanresources@creativecircle.com.

Submit resume (and samples if applicable) to: Matt.Hart@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

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