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The best way to consistently crank out “B-minus,” mediocre copy is to read nothing but ads and industry publications. Even…
Let’s see a show of hands: How many of us started to consider a career in advertising based on Mad…
If you’re a writer and you believe that your only tool for doing your job is words, then you’re not…
Ah, procrastination, the scourge of the work-at-home freelancer! As a freelance writer, editor, and researcher, I spend an inordinate amount…
#LiveCreativeChat Recap It’s easy to say you’re an out-of-the-box visual thinker or a witty tagline machine, but the only way…
In college, design schooling outlines the basic requirements for career preparedness, and instructors try to give as much real-world training…
Most people work with inches when designing their pages. Makes sense, right? We are used to working with inches when…
