Instagram might be a platform for people, influencers, and brands to market chosen personas and lifestyles to their online community, but that doesn’t mean that the reasons why we like their content are anything but human.

In fact, there’s a science behind why we engage with certain content over others. Research found that viewers can determine the “gist” of what they’re looking at “with over 80% accuracy” within 36 milliseconds, which means you have less than a second to make a literal impression.

Psychologically, people want to build and maintain relationships over social media – where the act of “liking” a photo has become a mode of reinforcing closeness or encouraging someone to return the favor. Sharing a photo/video is as vulnerable of an act as sharing personal information 1:1 nowadays.

Even though Instagram content is often perceived to be “misleading” or “inauthentic,” people are still drawn to photos that appear as close to real life as possible. Dan Zarrella, a social media scientist, discovered that photos with no filter actually perform better than ones that do. Therefore, things like over-saturation, lack of depth, and photos without human faces don’t garner as much engagement.

Next time you’re trying to “get those likes,” remember to just keep it human.


Annie is a Creative Circle candidate and freelance creative strategist/copywriter working and living in Los Angeles. She knows digital media as well as she knows her own horoscope (she’s a Virgo), having worked at the likes of BuzzFeed and Mashable. She has created branded content strategies for the top Fortune 500 brands, which means she knows the true meaning of “going native.” If you want to work with Annie, contact Creative Circle Los Angeles.

Many of us seem to be blindly scrambling for that next rung on the career ladder without giving much thought to what it entails. Our culture has conditioned us to accept an equation that says: “If you’re not making moves up the ladder, you can’t be a success at work; and if you’re not a success at work, you’re not a success at life.”

It’s enraging, right? And not true. You might be better off embracing the rung you’re currently occupying so never forget that your happiness is even more important than a job title. If you’re uneasy about making the move up, here are a few reasons why you might be right.

New titles don’t always come with more money.

To badly paraphrase a quote from The Princess Bride, “Your fancy title does not mean what you think it means.” That is, to say, gaining a new title, such as adding on a “Senior” or a “V.P.” to your current title, doesn’t always bring you any more money.

Some companies bestow these titles in lieu of a raise, working under the assumption that since people move around a lot in the industry, you’ll be able to cash in at your next place of employment. There may be some room for you to negotiate other perks and benefits, but make sure you’re comfortable with your new professional demands (e.g., longer hours, more client contact, required travel – all things that could impact your finances as well as your personal life).

You might not like the new job that much.

Speaking on behalf of creatives, from the time most of us get our first jobs, it’s implied that we should all be making strides toward the position of Creative Director, a Group Creative Director, or an Executive Creative Director. After all, those are the folks who end up with the awards, the vacation homes in Aspen, and their names on the agency marquee.

They’re great jobs to aspire to, but they require skillsets vastly different from what it takes to be an Art Director or a Copywriter. Besides being able to hire, fire, and motivate people, and organize departments, budgets, and design workflows, being a CD or above means selling work too, and occasionally taking flak from every direction. So even if you spend six hours a day in meetings, you still need to figure out a way to get the work done (no matter how much sleep you or your team loses).

In short, this kind of life is the opposite of everything most creatives want out of their jobs.

Even for those outside the creative department, climbing higher usually requires taking on more duties related to management and operations. You’ll likely work more hours, which means you’ll spend a greater percentage of your life doing things that are radically different from the job you signed up for.

The more entrenched you are, the harder it is to get out.

If you work in advertising, branding or design, it’s really easy to get stuck in a particular category. For example, if you’ve worked on brands in automotive, healthcare, consumer packaged goods, or restaurants, you’ll be seen as someone with expertise: i.e., you’re the car guy, the financial writer, etc. Sure, it’s easier to find similar jobs, but it’s much harder to make a change. If you don’t like the path you’re on, don’t take a more senior position unless it will give you skills that you can transfer laterally to another job.

Said in a different way, if you don’t like what you’re doing, why would you put yourself in a situation to do more of it?

It’s true that you can keep your horizons broad by taking on freelance or doing volunteer work, but you have to be willing to sacrifice your personal time (which you’ll probably have even less of if you make a big jump up the ladder).

If you love your job, stay put.

Staying put isn’t career suicide and there’s a lot to be said about really owning and growing within your current role: stability, job security, and hopefully, the chance to make the right move at the right time. Ultimately, though, you’re the only person who can do the cost/benefit analysis to figure out if you should seek or take a promotion.

If you do find yourself craving change or wanting to move up, it actually is possible to pick up some of the essential traits and skills that are outside of your current job description or comfort level. You may never be able to teach yourself to like late nights or act as a punching bag for clients, but it’s easier than you think to learn the leadership skills you need if you do decide to keep climbing. Many of these skills you can start to use immediately: the faster you start applying them at your current position, the faster you’ll move up into a new one.

Still not sure? For your inspiration, The Muse has collected nine stories about people who stepped away from highly paid, high-power careers and had zero regrets about it.


Lisa is a Creative Circle candidate and seasoned advertising copywriter who lives in Los Angeles. Her background includes both in-house and agency work on Fortune 500 and global accounts in the consumer and healthcare/pharmaceutical fields. She excels at words, fashion, and cats. If you want to work with Lisa, contact Creative Circle Los Angeles.

Here’s an important lesson in work and in life: Respect isn’t something that you earn once and have forever. You have to protect it, and doing good work isn’t always enough. Your professional credibility is enhanced, or chipped away, by the other little things you do. You may be eroding your credibility if:

1. You aren’t careful about your social media presence.

You probably already know that more employers than ever are peeping potential candidates’ social media feeds. Besides showing restraint about what you post to Facebook, be careful about what you’re saying on LinkedIn. Anyone who you’re connected with can view your comments so stay neutral or consider creating professional profiles that are separate from your personal ones.

2. You have a cringe-worthy email address.

If you’re using a personal address to send professional emails, then your email address should reflect it. It should be some variation of your name, a professional URL, or the name of your business. Keep your Buffguy1989 or luv4pomeranians for your personal endeavors. Get a free Gmail account and ditch anything on Yahoo, Hotmail, or AOL. And finally, don’t apply for a new job using your current job’s email address.

3. You ask for LinkedIn favors without offering something of value.

You have a connection that you kind of know, but not really, and you may have never met them in person. Then you see that they’ve just connected with an Associate Creative Director at one of the top agencies in your area. Don’t start pestering them to hook you up. Why would they risk their own credibility by recommending someone they don’t even know?

The same goes for asking people you know only vaguely to endorse or recommend you. At the very least, write a thoughtful, personalized email to that person. Better yet, if you know someone who can and will vouch for you, ask them to make a more formal introduction.

4. You send out communications that are poorly written/riddled with typos.

OK, so we’re not all writers, and English may not even be our first language, but there’s a baseline for business communications, especially in a communications-related field. Your communications reflect your professionalism and attention to detail — and if you’re in a client-facing role, they also reflect your company. Make sure you’re casting yourself in a good light. At the very least, run spellcheck and then read these writing tips that will help you sound smarter.

5. You deliberately lower the bar on the value of your work.

You are supposed to be the expert and your opinions are based in facts or opinions you trust; leave no room for anyone to doubt what you’re saying. Keep your language strong and confident. Banish phrases like, “Well, if it were up to me,” “In my humble opinion,” “I think”, “I’m pretty sure,” or “It’s my feeling that…” Say what it is that needs to be said, without inviting your audience to doubt your authority.

6. You talk negatively about yourself.

Here’s a secret: People look to you to get their first impressions. If you’re berating yourself, they will think it’s OK for them to do, as well. This ranges from really offhanded or seemingly innocent comments, such as, “Oops! I’m such a klutz!” to when someone gives you professional criticism about your work, saying something along the lines of, “Yeah, that was really stupid of me. I don’t know what I was thinking.” If you made a gaffe, resist the temptation to belittle yourself.

7. You instantly agree with someone who criticizes your work.

It doesn’t matter what your job is or how far up the ladder you are, people are always going to have suggestions about your work. Be willing to stand up for the value of your contributions. Admittedly, if you’re just starting out, you should learn as much as you can, but don’t roll over each time someone makes a comment. Push back with respect, and defend your position with facts and experience, not just feelings. Showing confidence in your own work will make others confident about your abilities.

8. You can’t take it when someone criticizes your work.

It doesn’t matter what your job is or how far up the ladder you are, people are always going to have suggestions about your work. Sound familiar? Need me to say it again? Being combative about routine feedback will quickly earn you a bad reputation. Knowing how to gracefully accept well-meaning criticism is how you learn and grow as a professional.

9. You lack follow-through.

Delivering on your promises is a huge part of earning trust — both in work and in life. If you need to, be a flake on your own time. But at work, not making good on things you’ve committed to can put everyone else in a bind, especially if whatever you said you’d be responsible for is part of a bigger project.

Bottom line: Start protecting your credibility now.

Once it’s been dinged too hard, it’s almost impossible to restore your professional credibility. You’re probably not in the position where losing it will cost you billions of dollars, but the story of tech startup CEO Elizabeth Holmes’ fall from grace is a fascinating look at what happens when you push your credibility to the breaking limit. By making a few simple steps, you can avoid jeopardizing your credibility in the first place.


Lisa is a Creative Circle candidate and seasoned advertising copywriter who lives in Los Angeles. Her background includes both in-house and agency work on Fortune 500 and global accounts in the consumer and healthcare/pharmaceutical fields. She excels at words, fashion, and cats. If you want to work with Lisa, contact Creative Circle Los Angeles.

Bored with Behance? Seen everything on Comm Arts 1,000 times? The next time you’re looking for inspiration for your design, advertising, or marketing project, check out a few sources from off the beaten path to get your creative juices flowing.

The World of Fashion

Cutting-edge fashion synthesizes culture and history, often while pushing the boundaries of engineering. Here are a few contemporary designers who are also considered creative geniuses.

  1. Late British designer Alexander McQueen pushed the envelope for form and function in fashion: the iconic knuckle-ring clutch and Lady Gaga’s famous armadillo boots are masterpieces of industrial design.
  2. Avant-garde Japanese designer Rei Kawakubo is loved for her sense of whimsy and elaborate construction. Believe it or not, this look that Rihanna sported at the 2017 Met Ball is one of the designer’s more accessible pieces.
  3. You could describe Rick Owens’ signature style as “maximal minimalism,” but his clothes demonstrate how far you can go just by playing with proportions.
  4. Dutch designer Iris Van Herpen takes an architectural approach to fashion design, often creating her own textiles. She’s even collaborated with famed architect Rem Koolhaas on 3D printed shoes.
  5. The Mulleavy sisters (otherwise known as Rodarte) tend to polarize critics, but they’ve won fans with their painstaking handiwork and intellectual approach to fashion.

Retail Stores

Even though it feels like everything is online all the time, 94% of all retail sales are made at a physical store. And the retailers who want to keep it that way are pulling out all the stops to attract and engage their customers.

  1. You’re probably already studying Nike’s ads; why not dig a little deeper and be awestruck by what they’re doing that’s breathing new life into retail?
  2. Rebecca Minkoff’s New York flagship store takes personalization to new levels and aims to be the future of retail.
  3. Grocery stores aren’t very sexy, but the national chain Kroger is integrating cutting-edge technology that delivers personalized pricing and offers to cement the value of brick-and-mortar shopping.
  4. High-end appliance retailer Pirch has created an in-store experience that makes shopping for ovens and refrigerators whimsical and fun.
  5. Take a trip to your local Apple store and just poke around. The design is equal parts art, science, and magic, offering up a uniquely immersive experience. The New York store has been named one of the world’s most beautiful shops.

Board Games

Board game design is like an elaborate exercise in creative problem-solving. While the humble board game can’t come close to matching the innovative bells and whistles of their digital counterparts, playing a game (and studying the packaging) can help get you out of a creative slump.

  1. Saturday Night Live is a board game. Who knew? With its vibrant colors and iconic images, you might even buy it for the packaging alone.
  2. Over the years, you’ve probably seen Cranium a million times at Starbucks, but it’s worth checking out, especially because it was designed to foster creativity.
  3. Take a look at these 15 reconceived chessboards, and imagine how you could breathe new life into the traditional way of doing things.
  4. Creativity is often tied to ego, so why not make something where you have no expectations? Sagrada is a competition to build the best stained glass masterpiece.
  5. It’s more of a parlor game, but a few rounds of Exquisite Corpse, the collaborative game where people take turns blindly assembling a story or an illustration, can get you excited about collaboration.

If all else fails…

  1. Go to an immersive theater event—imagine being one of only two audience members in an elaborate, six-hour production.
  2. Find a museum with interactive or hands-on exhibits. Think the International Spy Museum in D.C. or the Please Touch Museum in Philadelphia.
  3. Sit at a train station and people-watch.
  4. Listen to your favorite music in the dark.
  5. Go back to the source of what made you want to pursue a creative career in the first place.

Above all, when you’re stuck or uninspired, keep your mind open. Be receptive to, and ready for, new ideas and inspiration that may come at you from anywhere. To avoid mental inspiration ruts altogether, regularly expose yourself to new things — even things you don’t think you’ll like. It’s all about nudging your brain into unexpected territory and continuing to expand your own internal creative inspo database.


Lisa is a Creative Circle candidate and seasoned advertising copywriter who lives in Los Angeles. Her background includes both in-house and agency work on Fortune 500 and global accounts in the consumer and healthcare/pharmaceutical fields. She excels at words, fashion, and cats. If you want to work with Lisa, contact Creative Circle Los Angeles.

The easiest way to get a new job or acquire new freelance clients is to market yourself long before you even start a job search. And the best way to stand out is to play to your strengths, marketing your most valuable skills and experiences that make you you. Keep reading to learn how you can market your skills

1. Speak the language.

Precise language and terminology is so important to land jobs in our industry.

For starters, if you’re applying to a job and your resume and cover letter don’t have position-specific keywords, your resume may never even make it into a human being’s hands, thanks to applicant tracking systems.

The more technical the field, the more terminology you weave into your resume or profile (and use correctly). Study the resumes and LinkedIn profiles of people who are working in your ideal or target job. Most importantly, make sure you’re using the same skills, keywords, and lingo as the job description you’re applying for!

Important: Don’t just stuff your resume and application with keywords for the sake of getting a callback. If you’re not being honest about your talents and skill levels, there is a 100% chance you’ll be found out. And if you waste a recruiter or hiring manager’s time with a bogus resume, you won’t be considered for jobs that you might have been a fit for.

2. Consider your contributions.

Now that you have added relevant keywords to your resume, take a step back and answer the question, “How will these skills solve a potential employer or client’s problems?” Weave those keywords into a meaningful narrative or elevator pitch that shows how you used those skills. It’s even better if you can tie them to quantifiable results.

It’s harder for people in creative roles, but consider adding in bullet points that tell stories like these:

  • My contributions helped our team land the $X million XYZ account
  • Wrote copy for an email marketing campaign that averaged an open rate of X% and a click-through rate of X%
  • Helped manage the research, production, and deployment of an integrated campaign that led to a 12% increase in sales

(And this is why it really pays to be able to speak your discipline’s language.)

3. Tell the right story.

Your portfolio will be a living, evolving archive of your accomplishments, but if you’re trying to position yourself in a specific niche, make sure your work immediately conveys this. If you’re lucky, you’ll have five or 10 seconds to pique a hiring manager or creative director’s interest with your portfolio.

Start off strong, (re)organize your work, and make sure it reinforces the impression you’re trying to create. Web platforms like Squarespace, Wix, or WordPress are great for giving you the on-the-fly flexibility you need to tailor your portfolio.

4. Act like the expert you are.

Broadcast your expertise in a field by finding or creating a place to share your voice and opinions. than with your own blog or podcast. It doesn’t have to be fancy or formal, and it doesn’t have to be about the “hard sell,” either.

Hone your personal brand and position yourself, based on your skills and experience, by sharing and making insightful comments on articles and posts. Aim for a few of these interactions every week, if not on a daily basis.

If you have the time, start writing a few words about your own unique experiences or skills. Add a blog to your portfolio or personal website and promote it on LinkedIn; you’ll be surprised at how much extra traffic you can generate.

5. Don’t wait until you’re actively looking for a job.

You should be building the blocks to market yourself and working to keep your professional visibility high.

LinkedIn is a good place to start. Begin with a solid profile, complete with a professional-looking picture, which means no bathroom selfies, illustrations, pictures of your dog, pictures where you cut someone else out, or other images that would make a hiring manager pause.

Request a few meaningful recommendations from people who are familiar with your abilities – ideally, close colleagues who know the skills and value you bring, or more senior types to burnish your reputation. Endorsements are also good, but personal recommendations stand out.

Don’t forget the little things.

In the end, you still may find yourself competing against people with similar experience, qualifications, and skillsets, so you’ll need to make the effort to stand out.

  • Start out with a no-brainer, like spellchecking all your communications and doing a quality check on your website and portfolio.
  • Showcasing any volunteer work on your resume can also swing the vote in your favor, since company decision-makers are 82% more likely to choose a candidate with volunteer experience.
  • Your portfolio and experience should ideally highlight and demonstrate your particular skillset, but having legitimate certification can make you stand out. Be sure to include relevant training and applicable certifications on your LinkedIn profile, portfolio and resume.

Whether you’re actively looking for a job or new business, it’s always a good idea to keep your eyes open for new opportunities to showcase your skills and experience.


Lisa is a Creative Circle candidate and seasoned advertising copywriter who lives in Los Angeles. Her background includes both in-house and agency work on Fortune 500 and global accounts in the consumer and healthcare/pharmaceutical fields. She excels at words, fashion, and cats. If you want to work with Lisa, contact Creative Circle Los Angeles.

You probably don’t think you’re a writer, but you are. You send emails, you craft memos, and you write reports. You may never write a white paper or a script for a TV spot, but why not make whatever communications you do write as persuasive, comprehensible, and compelling as they can be? Especially with these five simple writing tips that put it in black and white for you.

1. Write as you talk.

The most common thing I hear from people who come looking for my help is, “Ugh, I’m not a writer!” But I have never heard anyone say, “Ugh, I’m not a talker!” Most people are capable of verbally expressing themselves using simple and direct language with occasional emphasis and color. And think about a five-year-old. Have you ever heard any five-year-old say anything like, “What I want to be playing with is the ball”? No, kids say, “I want to play with the ball.” And you understand them just fine!

Strive to capture your unique conversational voice—which probably changes depending on who you’re speaking to. After all, you wouldn’t address a VP the same way you’d talk to someone in your same position. You can elevate your communications by making this voice a little more formal:

  • Omit instances of “I think” or “I believe.” Remember, you’re the expert at what you’re writing about, so you don’t need to temper the expectations of the reader.
  • Instead of “like,” use “such as,” and see how it elevates what you’ve written. For example:
  • Before: I supervised projects like radio spots and web banners.
  • After: I supervised projects such as radio spots and web banners.
  • Take out clichés and idioms, such as, “at the end of the day,” “let’s circle back around,” and all the other cheesy sayings that don’t add value to your communications. Even though they may be common, using them is a little lazy and can become annoying or redundant.

2. Make your sentences short and sweet.

Look at sentences longer than two lines or anywhere you see a colon (:), semicolon (;) or an em dash (—). Can you break the sentences down into two? Many of us mistake long, complex sentences for sounding smart, but actually, the reverse is true. Shorter sentences are easier for your reader to parse and understand. Long sentences are harder to follow, and they also create eye and brain fatigue.

3. Lay out your copy for short attention spans.

As a writer myself, it pains me to say this, but people don’t like reading – especially when it’s large, dense blocks of copy with no end in sight. You don’t have to be an expert designer or even work in a program other than Word. Think about your audience: no matter who it is, they probably don’t have 10 minutes to labor over an email. If you’re writing to someone important like a creative director or CEO, you’ll be lucky to get even one minute of their time. Instead of paragraphs, you could convert some of what you’ve written to bullet points. Create bite-sized paragraphs, and bring attention to important words by making them bold or italic. By adding these elements, you can hold your reader’s attention and speed them down the page. So even if they’re only skimming, they’ll still understand your important points.

4. Spell check is such a no-brainer.

This is literally the easiest thing you can do to have your words read and taken seriously, especially if you’re job hunting. With a large pool of potential talent, hiring managers often just hit delete if they see a resume or cover letter that has even a single mistake on it. It’s true that spell check will still let you make mistakes like some of these facepalm-inducing gems, but it’s a great, practically painless way to avoid common mistakes. Online spelling and grammar resources like Grammarly and Ginger can make your writing near-bulletproof.

5. Print out your document and read it aloud.

For me, I don’t think anything beats proofreading a hard copy of your document since proofreading on screen makes you far less accurate than reading something on paper. But if you want to be a little more environmentally sensitive, open the document on screen and read it aloud to yourself – not just whispering under your breath, but reading it at the same volume you’d use if you were speaking. Or get a friend or coworker to read it since most people are pretty ruthless when it comes to finding faults in other people’s work!

Now, keep going!

Even with the rise of social media, being able to write in a clear, concise manner is still an essential business skill. Once you’ve got the basics down, try some of these ideas about how to incorporate visuals and design to make your writing stand out and get the results you’re after.


Lisa is a Creative Circle candidate and seasoned advertising copywriter who lives in Los Angeles. Her background includes both in-house and agency work on Fortune 500 and global accounts in the consumer and healthcare/pharmaceutical fields. She excels at words, fashion, and cats. If you want to work with Lisa, contact Creative Circle Los Angeles.

It’s sad but true: These days, computer-bound professionals have minimal attention spans. Picture someone busily working their way through a mound of applicants and resumes. They’ll type in the URL of the candidates who pique their interest. At this point, you have only seconds to maintain that interest. No pressure, but don’t mess it up.
What are the three most important things to keep top of mind when you’re putting your portfolio websites together?

1. Make sure your best work is the easiest to find.

The Three Most Important Rules of Building Portfolio Web Sites
Separate yourself from all the personal associations you have with your work and make an effort to evaluate your samples objectively and then determine which examples stand out as particularly strong. Great portfolio websites give those pieces the prime real estate.

2. Create sections by work type.

The 3 Most Important Rules of Building Portfolio Web Sites

If your portfolio contains work that falls into different categories — ad work versus editorial, for instance — separate it into sections. This way, a prospective client or employer can immediately sort out the experience that most appropriately matches their needs. (And don’t forget to keep rule #1 in mind within each category, too.)

3. Simple navigation rules portfolio websites.

The 3 Most Important Rules of Building Portfolio Web Sites

Providing a direct link that’s relevant to a particular client need is great as long as it’s clean (myportfolio.com/headlines, not myportfolio.com/jahfgqur09324), but anticipate what will happen if someone winds up by accident on another page on your site. Will they be able to easily get back on track and find what they are looking for? If you can’t confidently say yes from any entry point, rethink your navigation functions.

The good news is that an excellent body of work will get recognized one way or the other (it doesn’t all come down to how your portfolio websites look), but time is money. Put the work in upfront to carefully consider the experience of navigating your portfolio; it could save you days, weeks, or even months waiting to be discovered.


Marjorie is a former Creative Circle candidate based in Portland who recently accepted a full-time offer for her dream job. She is a writer/editor and stylist/producer with an emphasis in the design world. If you are interested in working with someone like Marjorie, please contact your nearest Creative Circle office.