Account Strategist

Job Details

Position Account Strategist
Location Philadelphia Suburbs
Starts Monday. April 3rd
Duration Ongoing
Status Full Time
Rate up to $70K annually DOE
Our client, an agency located in Blue Bell, is seeking a Digital Marketing Specialist to join their team. This person will specialize in Lead Generation strategy and execution.

- Attract site traffic, converting that traffic into new leads for the business
- Plan, deploy and optimize email marketing campaigns and marketing automation programs
- Manage content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
- Track KPIs per campaign, response rates, conversion rates and recommend actions for improvement.

- 5+ years of digital marketing experience
- Must have a successful track record of creating and implementing email marketing campaigns, lead nurturing programs, and demand generation campaigns that deliver measurable results.
- Knowledge of CRM platforms (Salesforce) and email marketing platforms (MailChimp, CheetahMail, ExactTarget, etc.)
- Understanding of A/B testing, segmentation analysis, KPI tracking, ROI analysis.

Submit resume (and samples if applicable) to:

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