This election year, we want to do our part to help encourage creatives to get out and vote. We asked our incredibly talented candidates to submit their illustrations and designs to fit the #PromoteTheVote theme, and they did not disappoint. Check out some of their artwork below, and don’t forget to do your civic duty and vote on or before November 3!

Follow @wayne_potrue on Instagram.

 

Follow @lln.designs on Instagram.

 

Follow @robiniart on Instagram.

 

Follow @tjjung on Instagram.

 

 

Follow @jbarnettdesign on Instagram.

 

Follow @bigbugvisuals on Instagram.

 

 

 

Follow @love.is.ki on Instagram.

 

Follow @criswelldesigns on Instagram.

 

Follow @smallseedoffire on Instagram.

 

Follow @the_flyingsquirrel on Instagram.

 

Follow @scoopcreativecrafts on Instagram.

 

Follow @howardcre8s on Instagram.

 

Follow @chickofalltrade on Instagram.

 

Follow @indiegogh on Instagram.

Zoom experienced a meteoric rise during the pandemic for everything from socially distanced business meetings to online learning to social gatherings. It’s so pervasive that there are now commercials poking fun at bad video call etiquette. While working across time zones and distance is easier, too many presenters express a sense of dissatisfaction with the medium — and it often shows. Creatives can learn a few lessons from the dance community, which has successfully utilized the technology in unique ways.

Work With What You Have

Some facilitators spend time pointing out all of the things that they’re missing out on by presenting on Zoom or on other videoconferencing tools. It’s unskillful not just because it gives participants FOMO, but because it doesn’t embrace the medium that they do have and the — albeit different — advantages that it offers.

Interestingly, dancers, who typically rely on rehearsal space, group classes, and live audiences, quickly adapted to the “new normal.” Add to that their use of sweeping physical movement, rather than a static presentation, and the adjustment is notable. Katy Pyle, a dancer, choreographer, creator, and teacher of Ballez, which aims to have more queer representation in ballet, attributes part of this adaptation to a “need to dance, a need to be physical.”

Feeling a sense of hopelessness with the current state of affairs and facing personal setbacks after rejection from funding sources, Pyle started filming themself dancing alone in their apartment hallway. They share: “I liked the physical limitations of the hallway, of being in contact with three walls, sometimes at the same time. It was like a ThunderShirt, holding me.” Home was a safe container to release rage, sadness, grief, and even experience moments of joy and pleasure again. They posted the dances as #ExistentialDreadHallwayDance. Since the project didn’t involve collaboration or funding, they found it creatively liberating. (The videos were later commissioned for display at a hotel in Milwaukee.)

In My Grandmother’s Hands: Racialized Trauma and the Pathway to Mending Our Hearts and Bodies, somatic therapist Resmaa Menakem shares that all the talk therapy in the world won’t help people to metabolize trauma. He explains that it needs to be done through deliberate training and settling of the body and mind. Similarly, dance is both a “physical practice and a chemical release,” as Pyle adds. During a time of collective grief and sadness, then, it’s no wonder that presenters who include short breaks for mindfulness or movement during their video calls seem to connect better with their audiences.

Embrace New Audiences

Companies are being challenged with maintaining the clients and relationships that they have while cultivating new audiences. Some performing artists bemoan the loss of a live audience for their work, but others lift up the value of increased accessibility, whether financial, physical, or temporal. People with disabilities point out the opportunity for public assembly to be more expansive.

Big names in dance are releasing archival footage of performances for audiences to enjoy at home while theaters are dark. The pause in public gatherings also led to increased intimacy, with many performing artists sharing rehearsals and the creative process in ways that weren’t previously available to the public — except perhaps for a few major donors. These offerings are excellent ways to repurpose already existing content and to create new content in a cost-effective way.

Some of the archival footage is membership, donation, or fee-based, but other performances are being released for free. This shows an understanding that building a wider audience now for the long-term may mean that you don’t have to monetize everything, especially at a time when so many people are struggling financially.

Practicing and Celebrating Together

Pyle remarks that it’s grounding to take classes with other students. They quickly bought a barre to continue teaching students at the New School and company classes from home. They encouraged their 72-year-old mentor to host her classes online. Pyle also teaches outdoors in a basketball court. “It’s not a controlled environment,” they laugh.

Pyle intentionally builds community online by having “open barre” chats, encouraging people to set their screens to gallery view, or having introductions with personal pronouns and a probing question such as: “How are you experiencing pleasure in your dancing lately?” As dancers, they even use the formal bow, or révérence, to one another at the end of practice. Repetition and ritual help to build stability and deepen connection.

Other dance events and communities like Dance Church encourage participants to release pent up energy through movement with a shared community online. Feeding participants in a heartfelt way leans into collective healing.

Asking for Support by Personalizing

As practitioners of an “under-supported art form” Pyle believes that dancers are “fiercely independent and productive” — a skill set that is an advantage when there are so many things in flux. With arts funding taking such a deep hit, many companies are personalizing the focus of their fundraising efforts or sharing videos of performers practicing at home in small spaces. Orchestras might be rehearsing with masks, but dancers created this extraordinary Swan Lake Bath Ballet.

Get Comfortable with the Unknown

Pyle describes movement in a tactile and sensual way. They explore how the elbow connects to the wrist, how the air feels, how the temperature in the room is. They marvel at the sublime: “There’s a space where you don’t understand. Not knowing our physical experience in the way that we know our mental experience. There’s mystery.”


About the author.
Jess Powers writes about marketing, food, and wellness. She has experience in nonprofit communications and emergency management. Follow her @foodandfury.

A visionary Surrealist, Remedios Varo’s fantastical paintings of androgynous creatures engaged in alchemy, magic, and the occult arts continue to confound and inspire.

Her work often depicts her sitting at a desk, engaged in mystical work, going on a journey to reveal true meaning, or seemingly disappearing into the background environment that envelops her. Bodies merge with objects and animals to assume captivating new hybrid beings. In Creation of The Birds (1957), the central figure is a human-owl hybrid who is painting birds that animate and fly off the page, with paint from a nearby machine that resembles an insect that deposits colors onto her palette. These dreamlike creations became part of Varo’s modernist mythos — she, along with the rest of the Surrealists, invoked occult imagery to test viewers’ understanding of their reality. Weaving in themes of witchcraft, which has continued to make a comeback as a counterpoint to our tumultuous times, Varo’s magical paintings continue to resonate powerfully today.

Salvador Dalí. Man Ray. Marcel Duchamp. Rene Magritte. Max Ernst. Hans Arp. Yves Tanguy. The names most often associated with Surrealism are (surprise, surprise) all men — making the re-emergence of female Surrealist artists’ work all the more important. A learned naturalist, alchemist, and seeker of knowledge, Varo’s dreamscape paintings were introspective depictions of her reality. She created her profoundly intuitive and magical works in the hopes of inspiring more individual balance in an increasingly interconnected world. Varo was a deep admirer of Hiëronymus Bosch, whose mysterious surrealistic paintings pre-date Surrealism by about 500 years. While her work is steeped in depictions of spirituality, many of Varo’s figures are based on a subject close to the artist — her body. Many of her characters are approximations of herself, and when Varo painted women, they were typically strong and self-determined, depicted as heroines or mythical characters, in charge of their own mystical destinies. They populated symbolic worlds inhabited by machines, magical hybrid creatures, where objects come to life.

Born Maria de los Remedios Alicia Rodriga Varo y Uranga in 1908, in Spain, Varo played a vital role in the Mexico City-based Surrealist movement. Her enigmatic paintings of androgynous creatures and strange humans engaged in alchemy, magic, and occult arts also included architectural features that show off her expert drafting skills, which she learned from her engineer father.

Varo was raised in a well-educated family — her father, a hydraulics engineer, recognized her artistic talent early on and taught her technical drawing when she was young. Because of her father’s work, the family moved to different locations across Spain and North Africa before finally settling down in Madrid in 1917, where she attended Catholic school and later pursued art at the Royal Academy de Finas Artes de San Fernando, graduating in 1930 with a degree to teach art and drawing.

It was in the mid-1930s, when living in Barcelona, that Varo became involved in Surrealism, joining the avant-garde artists’ group Logicophobista. In 1936, she met the Surrealist poet Benjamin Péret. Together, they fled Spain for Paris and married in 1937. They were soon drawn into the Surrealist world there, and Varo exhibited her art at shows with the group and published work in French Surrealist publications.

The couple fled again, in late 1941, to escape Nazi-occupied France — this time to Mexico City, where they connected with local writers like Octavio Paz, along with other exiled artists, among them Gordon Onslow Ford, Wolfgang Paalen, and Leonora Carrington, who became Varo’s best friend. Her first pursuits in Mexico City were in commercial art, costume design, and pre-Colombian pottery restoration. She only began to devote her time wholly to painting in 1953, after she had separated from Péret and became romantically entwined with Austrian businessman Walter Gruen, who supported her art-making.

The close friendship with Leonora Carrington, another Surrealist, was a deeply important one. They were tuned into a shared ancestral and evolutionary feminine consciousness that informed their desire to free women from repressive patriarchal systems, often depicted in Varo’s work through the repeated motifs of a cage and tower, or figures bound to machines or contraptions. Their work is rich in similarities, though Carrington was the better-known of the two. Both relished themes steeped in the occult, mystical worlds, and anthropomorphosis (humanization of animals) — and their artworks have even been misattributed to one another. The two wrote fairytales, invented Surrealistic potions and recipes, and influenced one another’s work. They sometimes engaged in elaborate pranks, like putting ink in tapioca pearls to serve as caviar at soirees, to guests like the renowned poet, Octavio Paz.

Carrington’s friendship provided security for Varo — who was often uneasy and superstitious — and reflects an inherent desire in female artists to create supportive networks. Reflecting Varo’s popularity beyond the art world and among the general public (at least in Mexico), her work has taken on an extensive cultural life.

Even the iconic Madonna is inspired by Varos. Her Surrealist paintings are the inspiration for the pop star’s legendary 1995 Bedtime Story video. Madonna says the following about the video (the second most expensive ever produced after Scream by Janet and Michael Jackson):

My “Bedtime Story” video was completely inspired by all the female Surrealist painters like Remedios Varo and Leonora Carrington. There’s that one shot where my hands are up in the air, and stars are spinning around me. And me flying through the hallway with my hair trailing behind me, the birds flying out of my open robe — all of those images were an homage to female Surrealists.

The Bedtime Story music video director, Mark Romanek, recounts his first encounter with Madonna. At the time, she was redecorating her home and living in a hotel. The only thing that she had taken from her house to the hotel was a single piece of surrealist art by a female painter. He didn’t mention which artist or painting, only that it was purple — but from that moment, he knew that he and Madonna had to create a music video that paid homage to the artistic influence of the female Surrealists.

Remedios Varo created the bulk of her work in the last ten years of her life, which was cut short by a heart attack at 54. It was not until the last 13 years of her life — after having fled war-torn Europe, finding a home in Mexico with other displaced Surrealists — that she finally became free of the financial yoke that had previously kept her from painting full-time. Varo had a well-received solo exhibition premiere in Mexico City in 1956, continuing to exhibit after that.

Varo and her art became legendary in Mexico following her death. Mexican art critics of the publication Novedades called her “one of the most individual and extraordinary painters of Mexican art.” A major art book, Obras de Remedios Varo, was published following the first retrospective of Varo’s work and sold all of its three subsequent printings, becoming a highly coveted collector’s item. Her haunting and iconographic work is now in the collections of major museums like the Museum of Modern Art in New York and collected by the likes of Madonna. Remedios Varo is now considered among the most eminent and influential Surrealist artists of the 20th century — her haunting and mystical work continuing to strike a powerful chord.


About the author.
An award-winning creator and digital health, wellness, and lifestyle content strategist — Karina writes, edits, and produces compelling content across multiple platforms — including articles, video, interactive tools, and documentary film. Her work has been featured on MSN Lifestyle, Apartment Therapy, Goop, Psycom, Pregnancy & Newborn, Eat This Not That, thirdAGE, and Remedy Health Media digital properties.

As many of us spend more of our days alone, apart, and isolated, we perhaps have found space to step away from the screen and sit with ourselves. Maybe we’ve found moments to reflect on our relationship to control or our lack thereof. Maybe we’ve found a reconnection with art as a way to express the roiling waves inside us. Or maybe that sort of confrontational stillness has eluded you. If so, perhaps learning about the mother of American modernism will inspire you.

As a student, Georgia Totto O’Keeffe almost gave up on painting until she studied the philosophies of Arthur Wesley Dow which emphasized personal design and invited the painter to “fill a space beautifully” instead of trying to copy classical painters. She sent several paintings to a friend of hers in New York who then showed them to renowned art dealer and photographer Alfred Steiglitz. She moved to New York in 1918 and began her career as a professional artist at Steglitz’s request, eventually marrying him in 1924.

She garnered recognition and acclaim for her depictions of the New York skyline, and eventually her extreme close up flowers. Many have commented on the sexual nature of her flowers, particularly ones like Red Canna (1924), to which O’Keeffe maintained, “they were talking about themselves not about me.” She explored color, form and shape, going so far as to create a series of Jack-in-the-Pulpit paintings deconstructing different elements of the flower.

In 1929, O’Keeffe started living part-time in the southwest. She fell in love with the New Mexican landscape and began focusing her art on the rock formations, sky, and, of course, the bones. She felt herself over the years coming alive in the sunshine and open skies of the southwest, which brought some reprieve from her strained marriage.

She painted her first skulls from a “barrel of bones” she collected her first time in Santa Fe. One of her more famous pieces Cow’s Skull: Red, White, and Blue (1931) was accented with the rest stripes to comment on the North eastern obsession with the “Great American Novel.” Adding her take on the Great America that exists past the Hudson River.

Much like her flowers, her bones were often misunderstood. As her flowers were seen as highly sexual, her bones were interpreted as an obsession with death. In O’Keefe’s words, “it never occurs to me they have anything to do with death. They’re very lively.”

When Steiglitz died in 1946, O’Keeffe moved to Santa Fe permanently — making her home at her Abiquiú property and spending her summers at Ghost Ranch. She truly lived her best life continuing a prolific career and traveling the world. She drew inspiration from new locations and showcased her art in galleries and museums across the globe. She never found a place she loved more than New Mexico.

She later took on a young assistant who helped her continue traveling and making art even as she aged. Her relationship with Juan Hamilton caused quite the scandal (much like her affair with Steiglitz before he divorced his previous wife) to which she would tell him, “Oh, for Christ’s sake, Juan, what do you care what they think? Just focus on your work.” With his help, she continued to paint even after losing her sight, until her death at 98.

In 2014, O’Keeffe’s Jimson Weed (1936) sold for $44,405,000 blowing the world record for female artists out of the water more than three times over.

Today, we can take some lessons from this exemplary artist:

“If I can’t work by myself for a year with no stimulus other than what I can get from books, distant friends, and from my own fun in living, I’m not worth much.”

O’Keefe understood the value of solitude. She wouldn’t allow her husband in the room when she painted. Her time to work was sacred. Some of us have plenty of alone time now. Some of us have less than ever with children at home. Whatever your situation, can you carve out true solitude? No phones. No excuses. Just you and whatever muse moves you?

“I put up a lot of pictures that I had done during the year and I could say, ‘well, I painted that to please so-and-so, and I painted that to please so-and-so.’ Go around the room and there wasn’t anything to please myself and I thought that was pretty dull. So I put it all away and started over again.”

Wow. Imagine honestly assessing your work in that way and solemnly swearing to please yourself with your art rather than everyone else. What can you create that is just for you? Many great artists assert that their work comes from the raw truth of their being. What does yours look like?

“I have been terrified every moment of my life and I have never let it stop me from doing a single thing I wanted to do.”

Courage comes from doing the thing we are afraid of inspire of our terror, not from fearlessness. Can we move forward with our fears? Even now?

“I can’t explain it any other way, that I get this shape in my head. And sometimes I know where it comes from and sometimes I don’t.”

This sounds like a deep trust in her intuition. But we need the aforementioned solitude to get there. In order to really listen.

“If you work hard enough you can get almost anything.. [After 10 years] I got [The O’Keeffe Home and Studio in Abiquiu] from the Catholic Church.”

O’Keeffe obtained her dream home 10 years after falling in love with it. Sometimes we need to play the long game to get where we’re going. Remember that when you feel like you’re not accomplishing enough in a day.


About the author.  

Alessandra is the mentor, educator, and writer behind Boneseed, a private practice devoted to deep self-inquiry through a range of physical, energetic, and mental modalities. She has over 500 hours of yoga, mentorship, and facilitation training and can be found slinging knowledge on her website, newsletter, and @bone.seed.

As we approach the four month mark of social distancing, business closures, and remote work, some states are “reopening” only to shutter again. Initially, brands rallied and inspired in their messaging around the pandemic, emphasizing that “we’re all in this together.” By now, most folks are experiencing fatigue from drastic life changes. Marketers once again need to pivot in response to a new challenge. This time, they’re negotiating a widening gap between people’s experiences in this unprecedented and uncertain time.

The Elephant in the Room

Marketers need to consider the amount of emphasis to put on novel coronavirus as well as people’s direct experience. “As we’re building creative, it gets down to the tiniest details, whether it’s print, digital, broadcast, an out of home piece, or direct mail,” says Lindsey Hope, an account director at Lift. With uncertainty and varying lead times before a piece goes live, “we even have to consider legal disclaimers,” she adds. Email has become more critical as a marketing channel because of the speed and ease to produce something.

Messaging may focus on how a business is “working to keep their customers safe or how their product helps customers move in a forward direction,” notes Hope. If the benefits of a product or service relate to the pandemic or the business is an “essential” service, that will be the emphasis. The telecoms industry, for example, may elect to take a more direct approach, since their service enables people to connect with work, school, and social networks. They may lift up good value with a particular bundled package or flexibility so the consumer isn’t locked into a particular plan or service. These are all important considerations for consumers during a time of uncertainty.

Some clients may speak directly to COVID-19, while others are much “softer” in their approach, continues Hope. They may focus on saving money, with “messaging elements that speak to COVID without directly saying it,” she adds.

Changing Scale and Ambiguous Timelines

Like most hazards, this pandemic is continually changing and emerging. But unlike disasters such as tornadoes or wildfires, C19 is not localized, with external supporters rallying for support to rebuild. Initially, the global scale of C19, lack of available information, and fear brought people together. Now, we’re “seeing greater variation in what people’s experience is” and that presents a different challenge for marketers, Hope says.

At every level, whether by state or city or by socioeconomic group, there are shifts that marketers are being sensitive to understanding. This is true both personally and professionally. Hope observes that as we move forward, people’s experience is more closely tied to their political views. She is originally from Texas and now lives in NYC. Her family’s experience is “unbelievably different than what my experience has been.” Wearing a face covering may seem perfectly reasonable to a New Yorker. But it can feel like an element of control to someone from Wisconsin who hasn’t yet experienced a lot of devastation.

Companies are trying to stay neutral as tensions rise. As a marketer, Hope faces that “delicate, but fast-paced effort of figuring out what the right formula is.” Brands need to position themselves as being supportive of customers (or potential customers) and to grow business. If a company is national or global, plans may include different messaging for different markets.

Not knowing when things will get back to “normal” adds another layer of complication. Sports programming, for example, is difficult to plan. Hope and her team are constantly consuming information about progress with C19. They then sort that information into viable communications plans for their clients.

Changes in Brand Marketing

The tone of brand marketing, which communicates how a consumer feels about a particular company, product, or service, has shifted. Unemployment is a bigger factor at play here too. Hope highlights a moving spot by web hosting company GoDaddy as an example of brand marketing going more in the direction of support for customers. The ad shows businesses that are closed while the soothing voice of Donald Sutherland reminds viewers of ways to stay open (#OpenWeStand). It is only at the end of the piece when the company logo appears. Fiona Parkin, Executive Creative Director of Advertising at GoDaddy recently appeared in a discussion with Creative Circle about “Turning Your Business Back On.” In it, she shared that, fittingly, she sees her role as both helping small businesses with tactical questions as well as providing a support network.

In the beer and liquor industry, Miller Lite is doing things that are “completely different from anything we’ve seen from them,” Hope says. They shared a video of an empty bar on Twitter, prompting viewers to donate to the Bartender Emergency Assistance Program as a “virtual tip jar.”

Retailer Walmart launched a free virtual summer camp with new activities rolling out daily on their app to keep the kids entertained. Hosted by Neil Patrick Harris and featuring other celebrity guests, it’s playful and fun for their corporate brand. It’s also impressive, Hope notes, how quickly this campaign was pulled together.

Business as Usual

For some companies, marketing remains more or less the same. But new decisions are being made about what to include visually. Hope points out that a lifestyle image of people all together enjoying the big game wouldn’t be relevant at the moment, that it “would be a total miss.” So the image may switch to people video chatting instead.

The good news is that everyone is learning together at the same time. There are no “experts” on this type of crisis communication with the technology that we have available today. But learning from and inspiring each other is critical as we continue onward.


About the author.
Jess Powers writes about marketing, food, and wellness. She has experience in nonprofit communications and emergency management. Follow her @foodandfury.

The remote video interview is here to stay — learning how to master it will serve you now and in the days to come.

COVID-19 has more people working from home than ever before — including hiring managers. Even when the new normal begins to give way to the old, the way we work is likely to be forever changed. In-person interviews will return — in time. But going forward, the remote interview will be a BIG part of how hiring managers screen candidates. Most managers have participated in online meetings in the past, but not all know how to conduct a great video interview. The good news is that some best practices can help take your video interviewing skills to the next level.

Here are some tips on how to prepare — and make the most of — a remote interview.

1. COMMUNICATION IS KEY.

With an onsite interview, most candidates know what to expect, but a remote interview is a different ballgame. Your candidate may not know what to expect — and there’s a chance that they have never done a remote interview before. Set them at ease by clearly communicating and preparing them for what to expect; it will help make the entire interview process run more smoothly.

Establish who will place the call or what online video platform you will be using. Make sure you specify if the interview will be a phone or video interview — no one wants to log into the meeting and be surprised.

Send any software needed, along with simple instructions on how to download and set up the program. The five most popular online video platforms include Zoom, Skype, Google Hangouts, GoToMeeting, and Webex.

Provide the interviewee the names and titles of any colleagues who may be joining the interviews.

2. PREPARE YOUR QUESTIONS AHEAD OF TIME

While you may be tempted to play it by ear, having questions prepared ahead of time will help the interview go more smoothly. Print out your questions, so you have them at the ready for easy reference. It’s a smart idea to include some specific questions to help understand if the candidate will be a good remote employee. Certain traits are associated with successful remote workers—look for someone who is:

  • Self-motivated
  • Disciplined
  • Tech-savvy
  • Responsive
  • A strong communicator
  • Experienced in working remotely

two-people-on-zoom-video-call

3. CHECK THE TECH

While this advice is often given to candidates, it is equally as helpful for the interviewer. Remote interviews require technology — you want to make sure it’s working for you. Check the basics first; make sure that your:

  • Computer camera and microphone are working.
  • Login information is correct — particularly if you have not used the video conferencing app in a while.
  • WiFi or internet connection is working well.
  • Laptop or tablet is charged and ready to go.

Once you know that all those things are up to snuff, do a technical trial run of your videoconferencing platform with enough time to switch gears if something is not working. Most programs have a testing feature that will allow you to mimic a live call and make sure everything in on point. Test meeting links for the five most popular videoconferencing platforms below:

Zoom
Skype
Google Hangouts
GoToMeeting
WebEx

4. MAKE A BACKUP PLAN

Our best-laid plans often go awry. Despite all your preparation, you may have to punt to Plan B if the platform you plan to use does not work. Bandwidth is a common issue during this time — if more than one person is WFH, there can be delays or other hiccups with video conferencing apps. While not ideal, one way to handle this issue is to turn off the video function on the platform. You will still be able to talk to each other — just sans visuals. One way to mitigate the bandwidth challenge is to try scheduling the interview at a time when fewer people in your home are online.

Have the candidate’s email and phone number handy, so you can easily reach out. If tech tanks on either end, you may end up having an “old-fashioned” phone call instead of a video interview.

5. SET THE SCENE

When you’re conducting a video interview from your company office, setting the scene generally involves booking a conference room — but in this epoch of WFH, you’ll need to make sure that your WFH environment is a professional one. Look around at what the interviewee may see in the background. Aim to keep it simple, clean, neutral — and as businesslike as possible. If your desk is showing, organize the top and banish any clutter. Zoom backgrounds may be your friend if you can’t curate a corner of your actual space (and, of course, if you’re conducting your remote interview on Zoom). Here are eight great options!

6. MINIMIZE DISTRACTIONS

It’s a good idea to nix notifications, switch off email alerts, turn your cellphone to silent, and put your Slack and other chats to rest during the interview. If possible, avoid having video interviews in high-traffic areas of your home. Tape a note to your door (or the back of your laptop) so that you are not disturbed. And try to stay still — if you’re shifting or walking around, it can make it more difficult for the other person to focus. Your goal is to foster the most productive interview; by minimizing distractions, you’ll be well on your way.

7. DRESS THE PART

Dress as though you are going to work — even if you are working from home. In terms of what comes across well on camera, here are a few tried-and-true tips:

  • White is a bad choice on camera—blue is a better option; neutral tones work well too.
  • Busy patterns can be distracting.
  • Keep jewelry to a minimum.

8. BE PREPARED

Make things simple for yourself. Print out your interviewee’s résumé and your list of questions. Have a clean pad of paper or notebook ready and put the interviewee’s name on it;you’ll have a convenient place to take notes and jot down questions that might come to you during the interview. You may also want to log in a few minutes early so that you’re not rushing — and so that you can make sure your technology is on point.

9. SMILE AND MAKE EYE CONTACT.

A video interview is not the same as an in-person interview for various reasons. One of the things that sets it apart is that it can be tricky to remember how to actually “make” eye contact. While you may be tempted to look at the candidate’s image or at yourself, please remember that you have to look at the camera to make eye contact. Here’s a fun reminder: draw a pair of eyes on a sticky note and place just underneath your webcam. You want to show that you are engaged in the conversation. Facial expressions add variety and inflection to your voice, making you sound more personable — and smiling uses muscles that warm the tone of your voice. Because there can be a slight lag with video conferencing technology, try to leave a few seconds at the end of your sentences or after a question to minimize speaking over one another.

10. CLOSE STRONG

After the interview, ask if there are any additional questions and let candidates know what will happen next in the process. Much like an in-person interview, thank candidates for their time and let them know that you are available via email should any questions arise.

As a key member of your organization, you are the guide for the search and interview process in these unprecedented and challenging times. The good news is that learning how to conduct a great remote interview will help your company stand out, and will provide candidates with the best view of your organization.


About the author.
An award-winning creator and digital health, wellness, and lifestyle content strategist — Karina writes, edits, and produces compelling content across multiple platforms — including articles, video, interactive tools, and documentary film. Her work has been featured on MSN Lifestyle, Apartment Therapy, Goop, Psycom, Pregnancy & Newborn, Eat This Not That, thirdAGE, and Remedy Health Media digital properties.

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1. What do you do?

I used to work for a big midtown Manhattan civil defense law firm but just couldn’t stand it anymore. I left 6 months ago despite not having a job lined up — I just quit. I decided to start my own firm — Cody Harding Law — and began to tap into my network of entrepreneurs and freelancers, and built a fledgling firm representing primarily self-employed people or people who are growing businesses. Perhaps not the most profitable, but it was growing bit by bit. And then this happened.

2. What happened to your job or business as a result of C19?

Many of the people I was working with were completely thrown by COVID-19. People in creative industries are my main clients — so I am tied to the fortunes of the creative world. When the courts closed, and the order was for only non-essential business, I filed for unemployment. Business dried up, and I became aware that I had to figure something out.

3. How have you adapted to the realities of C19?

I am someone who needs to help, I am not good at standing still. On a WhatsApp professional chat group that I am part of, there was a post about a recruitment group that was hiring support staff for NYC hospitals. It was kind of vague; it said something about administration and logistics. I called, told them I was an attorney with over a decade of experience in hospitality. They thanked me but said they were full as they’d had many responses. I left town.

Two weeks later, they followed up and asked if I was still interested — and it was a dilemma. I had four hours of going back and forth with all the pros and cons and finally decided to do it.
I usually live in a co-living space in Bushwick called Lightning Society, but had to move out because everybody was (understandably) scared by my new job at the hospital. I started asking around to see if there was another place for me to go, and a buddy staying with his girlfriend offered his home — so now I’m living alone in Greenpoint. Everybody is trying to navigate this. In a way, I am happy to be in control of my own situation.

4. What can you tell us about your new job in the hospital?

I remember going to the job the first day, not fully knowing what I was actually going to do. I’ve been working at the hospital since March 31st. There were ten of us who were new and arrived the same day. All of us come from very different backgrounds. Some folks are now doing administrative work, while others are passing snacks to staff. I am at the main desk with the nurses — on a COVID-19 unit.

It was pretty chaotic when I first got to Metropolitan Hospital on the Upper East Side (Manhattan) — really hectic and crazy. They were trying to piece together everyone’s roles, throwing people into different positions to help. The staff itself is a collage of permanent medical workers from the hospital, along with some temporary and visiting nurses. The first three days were kind of rough. But now, I feel very attached to all the nurses, and everyone has found their groove. The various teams have melded together and are more settled in. I am mostly running around the hospital, getting linens, helping with logistics and administrative tasks. Admissions are down — but people are dying. I had to write a code tag yesterday. I’ve never done that before. This job pays a little, but it’s not like I’m getting rich doing this, I should probably be paid more because of the risk.

5. How did you decide to pivot in this manner?

My primary motivation in taking this job is that I can be of benefit, and I was curious about what was really going on. I wanted to help, not just sit home in my apartment and be anxious. But I also needed the income.

I thought I would bail on this after the first week, but I can’t walk away right now. I’m kind of taking it two or three weeks at a time. I bet I could actually do this for another month or two.

6. What has been the result of your adapted mode of work?

It’s an interesting time. While working in the hospital, I am also trying to maintain my law practice. I work from 4pm to midnight at the hospital, so I have time earlier in the day to work on my legal work, which keeps me busy about 10-20 hours a week.

I wear full gear when I’m at the hospital, wash my hands all the time, and when I come home, I take all my clothes off, shower right away. I’m 33, pretty healthy, no pre-existing conditions … I try not to worry too much.


About the author. 
An award-winning creator and digital health, wellness, and lifestyle content strategist — Karina writes, edits, and produces engaging content across multiple platforms — including articles, video, interactive tools, and documentary film. Her work has been featured on MSN Lifestyle, Apartment Therapy, Goop, Psycom, Pregnancy & Newborn, Eat This Not That, thirdAGE, and Remedy Health Media digital properties. You can see more of her work at karinamargit.com.