MarTech

Campaign Management

  • Consulting & Agency Services
  • A unified Adobe Workfront ecosystem built for visibility, efficiency, and scalable campaign delivery.
  • Transformed fragmented campaign management processes into a centralized intake-to-delivery workflow, enabling end-to-end campaign traceability, reducing manual effort, improving stakeholder visibility, and creating a scalable foundation for future marketing operations.

Transforming Campaign Processes through a Unified Adobe Workflow

Our client needed a unified campaign management process to handle a high volume of marketing requests. Their existing intake and execution workflows were fragmented and inconsistent, creating inefficiencies, duplicate work, and limited visibility across campaign delivery.

Problem

Our client’s campaign management process lacked a centralized workflow, making it difficult to manage requests from intake through execution. Teams were re-entering information across multiple systems, campaign visibility was limited, and existing processes could not efficiently scale as marketing demands increased.

Solution

We partnered with the client to design and implement a unified intake-to-delivery workflow in Adobe Workfront. The solution created a single source of truth for campaign planning, execution, and reporting while improving transparency, reducing duplication, and enabling end-to-end campaign traceability.

Key Processes Implemented:

  • Designed a universal campaign dashboard to standardize campaign intake, planning, and execution.
  • Created role-based dashboards for requestors, campaign managers, and project managers to improve visibility and collaboration.
  • Implemented Adobe Fusion automations to manage workflow transitions and synchronize campaign data across stages.
  • Developed seven active automation scenarios and three supporting scenarios to maintain system alignment and data integrity.
  • Delivered persona-specific training, dashboard walkthroughs, and instructional resources to drive user adoption.

Result

  • Centralized campaign intake and planning through a single workflow ecosystem.
  • Eliminated duplicated data entry and reduced manual effort across teams.
  • Established full campaign traceability from request submission through delivery.
  • Reduced licensing costs through improved workflow design and user access models.
  • Increased visibility for stakeholders through role-specific dashboards and reporting.
  • Improved efficiency and speed in the delivery of campaign assets.
  • Created a scalable campaign management foundation capable of supporting future business growth.