Our team helped this B2B client balance rational appeals with an inspiring brand vision
Our client’s marketing platform was built primarily on science-based, rational appeals. But it was missing the “why” in their story. Why should food manufacturing customers care?
We built a creative team specialized in top-down rebranding who delivered strategy, copywriting, UX, design, video, and animation. Working from that strategic foundation, we delivered a brand campaign across web, social, sales collateral and event materials.
By communicating a vision that both manufacturers and consumers can believe in, our client unified their product lines and better positioned their brand. The new creative approach has boosted social engagement and driven more traffic to the website. Since the new website is easier to navigate and the mission is clearer, our client has seen an influx of requests for product samples.