Brand Strategy

Manufacturing

  • Embedded Studio
  • Specialty team.
  • Delivered a brand campaign across web, social, sales collateral, and event materials.

Serving Up a Fresh Brand Platform for a Food Ingredient Manufacturer

Our team helped this B2B client balance rational appeals with an inspiring brand vision

Problem

Our client’s marketing platform was built primarily on science-based, rational appeals. But it was missing the “why” in their story. Why should food manufacturing customers care?

Solution

We built a creative team specialized in top-down rebranding who delivered strategy, copywriting, UX, design, video, and animation. Working from that strategic foundation, we delivered a brand campaign across web, social, sales collateral and event materials.

Result

By communicating a vision that both manufacturers and consumers can believe in, our client unified their product lines and better positioned their brand. The new creative approach has boosted social engagement and driven more traffic to the website. Since the new website is easier to navigate and the mission is clearer, our client has seen an influx of requests for product samples.