Analytics & Reporting

Healthcare

  • Embedded Studios
  • Supported marketing personalization at scale through organizational and technical transformation.
  • Successfully enhanced the client’s onboarding process, developed a new system for cross-checking content accuracy, and created a Center of Excellence practice. This validated the client’s new in-house agency structure, demonstrating its capacity to deliver substantial organizational value and enhance brand intimacy.

Marketing Personalization at Scale

Our client in the pharmaceutical space was embarking on an organizational and technical transformation to support marketing personalization at scale. We were selected as the partner of choice to stand up and manage three critical extension teams of talent. Our successful model provided organizational value and enhanced brand intimacy.

Problem

Our client in the pharmaceutical space was embarking on an organizational and technical transformation to support marketing personalization at scale.

We were selected as the partner of choice to stand up and manage three critical extension teams of talent:

  • The storytelling team.
  • The creative studio team.
  • The global communication team.

Solution

Our solution was multi-faceted, and included:

  • Talent planning.
  • Talent curation.
  • Flex bench building.
  • Onboarding to the operation.
  • Engagement management delivery.

Result

  • Streamlined onboarding to meet pharma demands.
  • Introduced a QA system in Adobe Experience Manager to ensure content accuracy.
  • Resolved asset integration issues in AEM and shared solutions across teams.
  • Rolled out a unified workflow for all project types.
  • Established a Center of Excellence to share knowledge, upskill teams, and identify process gaps.
  • Validated the client’s in-house agency model, proving its value and strengthening brand engagement.
  • Achieved a 95% resource retention rate.