Making an Impact

The project aimed to efficiently manage and deliver a large volume of brand assets, meet an aggressive rebrand deadline, and establish a scalable studio model for ongoing brand extension. Our team helped rebrand a mutual insurance company by consolidating 16 brands into one using an embedded studio model.

Problem

Our client, a mutual insurance company that provides financial services, urgently required a specialized studio team to lead their rebranding execution efforts consolidating 16 brands into one.

Solution

Given our experience previously on a rebranding studio effort with this client we were selected as the agency of choice to establish an embedded studio with 30 team members within 2-weeks including:
Graphic Designers (Sr. and Mid-level), Project Managers, Copywriters, Production Designers and a Producer.

We also implemented key processes:

• Our Project Managers implemented workflows in Workfront.
• Utilized Workfront reports for time approval and invoicing.
• Bi-weekly leadership meetings were held to ensure the studio team met critical milestones consistently.

Result

• 3,000+ assets delivered, including (but not limited to):
  • Template design
  • Product overviews
  • Web images
  • Email banner ads
  • Social graphics
  • Web content
  • Video assets
  • PowerPoint presentations
  • White papers
• Aggressive rebrand deadline met.
• Efficiently managed and delivered work at scale via Workfront.
• Client paid only for billable hours (not a standard 40-hr/week).

Due to the success of this engagement, the client requested we establish a smaller version of the same model and team six months later to further extend the rebrand.