A large healthcare system struggled with a fragmented project management across seven marketing departments. Despite having project managers, the lack of a centralized Project Management Office (PMO) led to disorganization, inconsistent processes, and inadequate oversight.
Our client, a large healthcare system, was struggling with fragmented project management across seven marketing departments.
Despite having project managers, the lack of a centralized Project Management Office (PMO) led to disorganization, inconsistent processes, and inadequate oversight.
This resulted in projects frequently exceeding budgets, missing deadlines, and generating numerous client change requests which disrupted workflow and hindered overall effectiveness of the marketing teams.
Our consultant team conducted a thorough discovery phase with the marketing operations team and key stakeholders from all seven departments.
Using our learnings, we developed and executed a plan to establish a new PMO within six months, which included creating standards and best practices, documenting procedures, integrating Fusion with Adobe Workfront, and providing comprehensive training to all marketing team members.
The new PMO brought structure and consistency to project management, reducing budget overruns and improving deadline adherence across the marketing departments.
The integration of Fusion into Adobe Workfront enhanced project visibility and collaboration, resulting in more efficient project execution and better alignment with strategic goals.