Campaign Management POD – Media Flex Bench Model

Our client, a rapidly expanding eCommerce growth agency, urgently needed a partner capable of supporting their expansive growth. Our media flex bench model provided resource placement, capacity management, DEI reporting, financial oversight and operational support.

Problem

Our client, a rapidly expanding eCommerce growth agency, needed a partner capable of supporting their expansive growth.

We stepped in, assembling a best-in-class team to manage strategy, creative, and media.

Solution

Our solution allowed them to scale rapidly and keep up with demand.

• Resource Placement: Quickly identified and placed specialized resources to extend team capabilities.
• Capacity Management: Conducted weekly meetings to review bench capacity and pipeline.
• DEI Reporting: Delivered detailed Diversity, Equity, and Inclusion reports.
• Financial Oversight: Provided weekly burn reports to manage hours and spending.
• Operational Support: Managed onboarding, offboarding, and performance management.

Result

Our efficient and effective recruitment process enabled us to:

• Identify 8 campaign-specific skill sets.
• Hire 40 specialized resources, including designers, paid search specialists, paid media buyers, strategists, campaign managers, developers, copywriters, video editors, and project managers.
• Achieve nearly 8,000 hours of work across all 40 resources.

Our client was thrilled with our strategic approach that allowed them to achieve their growth objectives.