Our client was concerned that their product line was getting stale; they came to us in search of innovation. They needed new product designs concepts — and fast. With Holiday merchandise planning looming, toy catalogs to concept and produce, and advertising campaigns to launch — the client wanted to get started as soon as possible.
Creative Circle curated a product design and innovation team consisting of Storyboard Artists, Illustrator Concept Artists, Video Editors, and Motion Graphics/CGI Designers. Together, they conceived, created, and modeled a number of different ideas for new toy products.
One of the concepts emerged from testing as a go-to-market product design and, the client decided to expand the relationship with Creative Circle. The product design and innovation team was scaled up internationally and now consists of three separate units in various countries.