The Creative Edge

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Here’s How Big Tech is Going Big on Sustainability
04.22.2024 9 minute read

Here’s How Big Tech is Going Big on Sustainability

Experts warn that climate change is one of the most significant threats of our time. As extreme weather events like…

How to Thrive as a Full-Time Freelancer 
04.12.2024 4 minute read

How to Thrive as a Full-Time Freelancer 

Freelancing isn’t just a side hustle anymore — it can be your full-time job (and a lucrative one, too!). As…

Understanding the Cost of Exclusion: Why Having Women in Creative Leadership at Agencies Matters
03.29.2024 7 minute read

Understanding the Cost of Exclusion: Why Having Women in Creative Leadership at Agencies Matters

In 2011, Kat Gordon, a Creative Director, got firsthand experience with how women were often left out of pitches and…

Charting Uncharted Territory — How Traditional Agencies Are Adapting to Influencer Marketing
03.22.2024 6 minute read

Charting Uncharted Territory — How Traditional Agencies Are Adapting to Influencer Marketing

Influencer culture has taken over the world — but has it completely conquered the marketing world? In this fast-paced space,…

All for One, And One for All? A Dive into Collaboration Across Agency Holding Companies
02.27.2024 6 minute read

All for One, And One for All? A Dive into Collaboration Across Agency Holding Companies

The advertising world lies largely in the hands of six agency holding companies — Omnicom, Havas, Dentsu, IPG, WPP, and…

Ad Agencies and AI: How the Major Players Are Using (or Not Using) AI
02.22.2024 5 minute read

Ad Agencies and AI: How the Major Players Are Using (or Not Using) AI

If you had asked tech gurus ten years ago where AI would have the most significant impact, creativity would not…

The Art of Matchmaking: Pairing Job-Seekers and Employers 
02.14.2024 4 minute read

The Art of Matchmaking: Pairing Job-Seekers and Employers 

Do you have any matchmakers in your life? We do — in fact, dozens of them! Their professional title is…