The Creative Edge

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Maximizing AI Potential Through Talent Strategy: How Marketing Leaders Can Navigate a Symbiotic Path Forward
12.18.2024 4 minute read

Maximizing AI Potential Through Talent Strategy: How Marketing Leaders Can Navigate a Symbiotic Path Forward

In the past two years, AI innovation has swept through all facets of the marketing world, from hiring to deployment.…

handshake, one hand is mechanical, one is human
11.07.2024 6 minute read

Maximizing MarTech: Harnessing AI and Human Talent for a Future-Proof Strategy

Marketing has gone through a full tech revolution, transforming departments from creative islands into data-driven, digitally powered machines. This reliance…

6 Dreaded Interview Questions & How to Tackle Them 
10.17.2024 8 minute read

6 Dreaded Interview Questions & How to Tackle Them 

Why should they hire me? Because they need my help, and I need their money. But I can't say that.…

Television
09.19.2024 6 minute read

How Connected TV is Taking Advertising by Storm

The contours of the media landscape are ever-changing. What was once ubiquitous is now far less so. By the end…

Social Media Magic: 5 Quick Tips
08.29.2024 7 minute read

Social Media Magic: 5 Quick Tips

Running a business’ social media account is easy, right? Take some pictures, reshare relatable memes, post links to your products…

Martech and Your Job Search: Trending Roles and Tools to Master
07.31.2024 3 minute read

Martech and Your Job Search: Trending Roles and Tools to Master

Martech is the buzz among organizations right now, and that’s great news for job-seekers! Enterprises are looking for marketers with…

What the Heck is Martech? Things Marketers Should Know
07.31.2024 5 minute read

What the Heck is Martech? Things Marketers Should Know

Whether you’re an individual marketer or leading a team, “martech” is all the buzz right now. What does this term…