Our client in the pharmaceutical space was embarking on an organizational and technical transformation to support marketing personalization at scale. We were selected as the partner of choice to stand up and manage three critical extension teams of talent. Our successful model provided organizational value and enhanced brand intimacy.

Problem

Our client in the pharmaceutical space was embarking on an organizational and technical transformation to support marketing personalization at scale.

We were selected as the partner of choice to stand up and manage three critical extension teams of talent:

  • The storytelling team.
  • The creative studio team.
  • The global communication team.

Solution

Our solution was multi-faceted, and included:

  • Talent planning.
  • Talent curation.
  • Flex bench building.
  • Onboarding to the operation.
  • Engagement management delivery.

Result

  • Streamlined onboarding to meet pharma demands.
  • Introduced a QA system in Adobe Experience Manager to ensure content accuracy.
  • Resolved asset integration issues in AEM and shared solutions across teams.
  • Rolled out a unified workflow for all project types.
  • Established a Center of Excellence to share knowledge, upskill teams, and identify process gaps.
  • Validated the client’s in-house agency model, proving its value and strengthening brand engagement.
  • Achieved a 95% resource retention rate.

Our client in the consulting services space identified the need to update their web content to reflect their service offerings more accurately. They needed specific expertise in several niche offerings but didn’t have the capacity internally to edit and fully rewrite net new content.

Problem

Our client in the consulting services space identified the need to update their web content to more accurately reflect their service offerings. They needed specific expertise in several niche offerings, but didn’t have the capacity internally to edit and fully rewrite net new content.

We were selected to build a content solution that enabled them to clearly communicate their unique solution-set value proposition to the marketplace via a new enterprise level website. The sum of content services included content development, content editing and project management services.

Solution

Our team worked closely with the client to build the content delivery operation:​

  • Industry specific teams of writer/editor partners were stood up to partner with a singular client sponsor who in turn would interface with the internal stakeholder team.​
  • Project management was centralized across verticals.  The Senior Project Manager and our Engagement Manager built and delivered against a complex project schedule. ​
  • We delivered financial transparency on a weekly basis via a detailed burn report tracking actual versus estimated spend against the project delivery plan.

Result

In just under (4) four months, we successfully delivered the following scope of work:

  • 500 pages of context for a revamped site, including strategic briefing, strategic copywriting and delivery of copy decks​.
  • Optimized copy for high-scoring SEO​.
  • Content for 57 Insights landing pages, inclusive of meta description copy​.
  • Development of 40 subscriptions landing page copy​.
  • Development of 5 templates for events and specialty web modules​.
  • Proofreading support for 250 pages across US and Canada.

 

 

Our client, a non-profit organization founded by Van Jones that focuses on issues such as mass incarceration, climate change, and poverty, needed to drive funding for critical initiatives and were seeking a partner who could create a unique visual brand identity and strong messaging to drive action.

Problem

Our client, a non-profit organization founded by Van Jones, focuses on issues such as mass incarceration, climate change, and poverty. The client needed to drive funding for critical initiatives.

They chose us as their preferred partner because we understand how a unique visual brand identity and strong messaging can drive action and elicit responses in their PR and corporate communications efforts.

Solution

We built a dedicated PR and Corporate Communications Studio to support strategic and targeted initiatives across their main pillars:

  • Green for All
  • Justice
  • Tech
  • Fundraising / Development

Result

Our studio model produced key campaign deliverables while also optimizing process and workflow.

Key results include:

  • Executed 500+ creative deliverables PR campaign assets, video, graphics, flyers, digital campaigns and more.
  • Support for specific initiatives, end of year giving, and fundraising campaigns.
  • Successful collaboration with various stakeholder groups including government, individual and community grassroots initiatives.

Our client, a rapidly expanding eCommerce growth agency, urgently needed a partner capable of supporting their expansive growth. Our media flex bench model provided resource placement, capacity management, DEI reporting, financial oversight and operational support.

Problem

Our client, a rapidly expanding eCommerce growth agency, needed a partner capable of supporting their expansive growth.

We stepped in, assembling a best-in-class team to manage strategy, creative, and media.

Solution

Our solution allowed them to scale rapidly and keep up with demand.

  • Resource Placement: Quickly identified and placed specialized resources to extend team capabilities.
  • Capacity Management: Conducted weekly meetings to review bench capacity and pipeline.
  • DEI Reporting: Delivered detailed Diversity, Equity, and Inclusion reports.
  • Financial Oversight: Provided weekly burn reports to manage hours and spending.
  • Operational Support: Managed onboarding, offboarding, and performance management.

Result

Our efficient and effective recruitment process enabled us to:

  • Identify 8 campaign-specific skill sets.
  • Hire 40 specialized resources, including designers, paid search specialists, paid media buyers, strategists, campaign managers, developers, copywriters, video editors, and project managers.
  • Achieve nearly 8,000 hours of work across all 40 resources.

Our client was thrilled with our strategic approach that allowed them to achieve their growth objectives.