1. Social media is the intern’s job
Working in social requires brand intimacy, strategy, implementation, and content analysis. Also, one slip-up could cause a whirlwind of negative attention for the company — it’s not the role to give the most junior person on the team.
2. Social media professionals are also social media influencers
Building a popular personal account will not necessarily make you a qualified social media professional. Your personal account, good or bad, is not a reflection of your professional skill.
3. We’re not Emily in Paris
Unfortunately, our days are not spent taking random pictures, going to posh parties, or dating French chefs. We’re most likely analyzing data or creating a strategy and content.
4. A post must be viral to be successful
Success depends on your strategic goals. Non-viral posts can be just as, if not more, successful than viral ones.
Followers mean nothing if no one is engaging. Ever seen those accounts with 17k followers, but 32 likes and 0 comments?