Three experts tell us how creatives can best position themselves to thrive in this AI era.

AI has already had a monumental impact on creative work — and its evolution is only accelerating. How can creatives best position themselves to thrive in this AI era? What new opportunities does AI present, and what risks should we all be aware of?  

To get our finger on the pulse, we brought in three experts for a panel discussion. Meet Andrew, Claire, and Laura! They’re the first panelists to participate in our Conversations with Creatives series. They sat down with us, in front of hundreds of intrigued minds across North America, to discuss their experience using AI in the creative space.  

  • Andrew Morner is an “AI-obsessed” Creative Director at Pillar Marketing Corporation, a full-service digital marketing, design, and mar-tech agency based in Los Angeles. He uses AI in every single project that he works on.  
  • Claire Berlin is currently the Director of Academic Marketing Strategy at Ohio University. Before that, she was working in the tech industry and got her hands on many generative AI tools as they were launching. 
  • Laura Gagliardi is a freelance content designer, currently on contract as a Conversational Designer and Strategist with Verizon. She uses AI to enhance her services and provide a high-quality experience for the end-user.  

Here’s what we covered! Click the links to skip to the associated timestamped spot in our insightful hour-long discussion.  

How did you evolve your role into an AI-focused position? 

 Laura started her freelance career as a copywriter. Her role evolved when she began leveraging her education in psychology to shape how companies and brands communicate with their consumers. She used AI to focus on putting humanity behind the robot’s interactions with users. 

How do you use AI for marketing-focused projects? 

 Claire uses AI as a brainstorming tool and often leans on it to kickstart or refine her creative process.  

Laura says AI serves as a catalyst for inspiration — she pulls parts and pieces from the responses it generates and builds out her content from there. “AI enables me to be more efficient; it refines my ideas and inspires me,” says Laura. “It’s a muse!”  

How are you using AI as a tool to streamline your projects and processes? 

 Claire uses AI to make the most of her time! Some examples are: 

  • Using AI notetaking tools (Zoom and Google Meet) to do the busy work so she can actively listen during meetings with her clients. 
  • Drafting marketing strategy and frameworks. 

How are you using AI in design and creative?  

 Andrew is using AI to significantly augment his creative process. He uses it for everything from writing email and social media copy to graphic design, researching and auditing organizations, and developing site maps.  

“We use it for pretty much every project that we find ourselves working on,” says Andrew. “It’s really augmenting our process in huge ways and it’s becoming the missing piece to a puzzle in a lot of ways.” 

He speaks to how “unintuitive” ChatGPT can be and how important descriptive prompts are — it forces him to ask himself “Am I asking it the right question?”. Through trial and error, and a little help from Reddit users, he’s perfected his prompts. 

What AI design tools are you using regularly?  

Midjourney, Dall-E 3, and Photoshop Generative AI are Andrew’s favorites, but he emphasized how quickly AI evolves and suggested that creatives always keep an eye out for new systems.   

How do you use AI as a research tool in marketing strategy? 

Claire relies on AI for persona research and learning about unfamiliar audiences. AI systems can outline the things the audience cares about, the language that resonates with them, etc.  

“AI is incredibly helpful with persona research! With the proper prompts and guiderails, it can tell you a lot about a specific audience.” says Claire. She’s used it to adapt her content and messaging when targeting less familiar audiences, such as younger generations, c-suite level executives, and medical professionals. She reminds us, however, that it’s not 100% accurate: “It’s a CliffsNotes version and it always needs a second set of eyes.” 

How transparent are you with your clients about your use of AI?  

Andrew walks his clients through his AI use and process upfront. He makes sure to tell them that it’s a huge value-add to his services because he can build out a campaign calendar in a fraction of the time it would otherwise take (and at a fraction of the cost).   

“AI allows us to create more things, at a higher fidelity, in a quicker amount of time,” says Andrew, “…and the outcome is that the client is happier for it.” 

What ethical elements should we be mindful of when using this technology? 

Quality checking the content that AI is generating for you is essential. Andrew says, “You must be intentional with your use of AI. A quick way to get let go of your job is to submit something that’s completely AI generated and not check it once.” 

“Hallucinations are huge problem with AI; it will make up information and be very confident about it,” he adds. Andrew emphasizes that it’s important for AI to not replace the creative thought process. Instead, it should operate like an assistant, and you should always double check the work.  

Claire admits that “AI can be scary.” She says, “anything that you input into AI can be spit out for any other user and that’s a little concerning.”  

Digital hygiene is critical, our panelists warned. “OpenAI is using everything that’s currently online and anything that’s being fed to it as training data for future instances. Anything that AI knows comes from things that exist,” says Andrew. “It’s only as good as the training data; stay mindful of that.”  

Learn More
Our panelists covered many other burning AI questions, including “How do you expect the creative industry to evolve as AI becomes more prevalent”? and ”What tips do you have to help creatives expand their knowledge on AI?”. If you find these conversations intriguing and you’re left wanting more, watch the full discussion from the start and don’t forget to share your thoughts in the comments. Also, subscribe to our newsletter to stay tuned for future installments of Conversations with Creatives! 

It’s hard to avoid the buzz around artificial intelligence these days, and unlike some fads that have come and gone over the years, there’s good reason to take notice of this one. Marketing and communications teams are amongst those who have the most to gain from these technologies, thanks to their immediate, practical application for organizations today.

In this setting, AI makes more sense than ever: after all, why walk up the stairs in a tall building when you can take the elevator instead? In fact, McKinsey estimates that generative AI could add the equivalent of roughly $3 trillion to the global economy, with 75% of that falling into marketing and other areas directly related to the customer experience.

 

Great Results, with a New Kind of Partnership

With customer expectations to receive personalized content, offers, and experiences constantly increasing, brands are feeling added pressure to ensure their content marketing is multi-channel, brand-compliant, and personalized down to the customer in the moment they need it. This means that more content is needed, and creating it at scale, across the channels, and in the multiple variants that are needed for hyper-personalization requires a level of effort that few if any marketing teams can produce on their own, let alone sustain. Thus, a new kind of partnership is needed.

The partnership we’re referring to, of course, is one between creative talent and their AI counterparts: the methods and platforms that are the toolset of the creative talent of tomorrow. This partnership leads to effective results, while saving copious amounts of time and focusing your creative talent on the work that matters. According to Gartner, 30% of outbound marketing messages from large organizations will be personalized using generative AI tools by 2025, up from less than 2% in 2022.

 

Better ideas, More Quickly

With remote and hybrid work, plus an increased demand on marketers, it can be hard to schedule in-depth brainstorming sessions for every new initiative that “needed to launch yesterday.” Smart brands are getting great concepts and ideas more quickly by combining human and AI brainstorming.

Generative AI is great at building on starting points provided by humans, and skilled creatives who understand how to prompt artificial intelligence-based tools effectively can supercharge the idea generation process with this AI-human hybrid method. When working with well-crafted prompts, AI can generate a multitude of potential ideas that creative teams can edit and build upon, eliminating any that may not be as relevant.

 

Scaling to the Occasion

If you operate on multiple marketing channels, have several audience segments, conduct business in several geographies, and/or have other demands that require content variations, you know the scaling issues that come with creating content for even the most routine campaigns. And when it comes to hyper-personalizing content down to the individual customer level, even the largest marketing department can quickly become overloaded.

Take this for instance: If an apparel retailer that sells several product lines on its multi-channel marketing platforms to different audiences in more than one geography creates a targeted campaign, they’ll need to create the following:

  • Multiple variants of copy and materials for each combination of product (e.g., shoes, shirts, jackets, etc.) and audience (e.g., gender, age, HHI, etc.)
  • Resized and reformatted the materials for each marketing channel (e.g., social media platforms, email, website, mobile app, etc.)
  • Unique country/language variations for each geography (e.g., US English, UK English, Spanish, German, etc.)

Keep in mind that this doesn’t account for personalized content that is tailored to the individual. This type of hyper-personalization can build on the above and tailor content to the individual based on things like:

  • Recent purchase behavior and frequency of purchases
  • Specific demographic information
  • Customer loyalty information

All of this adds up to many variations of content to be created. Rest assured, though, generative AI is up to the task of scaling content creation to meet customer expectations for personalized content and experiences.

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Takeaway

Maximizing the results of generative AI with the right tools and methods, piloted by skilled prompt engineers and creative talent, means forming a new kind of partnership between humans and artificial intelligence — and it does not require any sacrifices on the outcomes you should expect either.

For organizations that are unsure of where to start, bringing in freelance experts to help with strategy and setup of an AI strategy can accelerate this shift. Whether it’s automation of text content variations or something more advanced, having the right team to set up a personalization strategy can take a generic-feeling marketing campaign and make it compelling and increase conversions.

Our AI Insights blog series continues, exploring what it truly means to effectively personalize content at scale with generative AI. Continue reading here!

 

It’s been a tough year for the tech industry. Nearly 200,000 employees from about 700 tech companies have been laid off, glutting the market with top-tier talent, now available at a potentially reduced cost. Companies are at a turning point, and they know it.

According to a survey conducted by Blind, 56% of tech workers would take lower or equal pay when accepting a comparable or lower salary for a new position, with 45% of respondents citing current job market conditions as their rationale. While tech workers may be willing to lower salary expectations, the flip side is that there’s a “newly heightened emphasis on non-monetary benefits like career growth, work-life balance, and company culture,” according to the Blind survey.

Yes, it’s been a tough year for tech, but the good news is that things may not be so bad — one door closes and another opens. While the lay of the tech job market is more complex than it once was, opportunity is still knocking — just in different ways than before.

While the layoff headwinds from earlier in the year are still being felt, hiring is still happening, though the employment structure has increasingly shifted from classic full-time opportunities to more project-based ones.

Role-based versus Project-based — The Tech Paradigm Is Shifting

Traditionally, most tech jobs have been full-time “roles,” where career growth is characterized by leapfrogging from one role up the rung to the next in search of better-paying and more rewarding opportunities. But in today’s recruiting world, particularly in tech, a new model is gaining traction: project-based work, where workers focus on one specific project for a number of weeks or months until it’s finished.

The emergence of two distinct models — role-based and project-based — epitomizes a shift in the structure of tech work that impacts both employers and employees. For jobseekers and hiring managers, understanding which model works best is critical to getting the job done right, as well as in a way that aligns with work style and career goals.

Increasingly, tech companies are looking at their budgets through a more project-based lens instead of focusing on full-time headcount like they traditionally have, allocating budgets for discrete projects instead of for roles. It’s too early to tell if the future of tech jobs will be role-based or project-based, but things are fast evolving. Each approach has pluses and minuses for all involved, but from the tech employer side, recasting work into discrete projects can be economically beneficial. And for some workers, it may be, as well.

Project-Based Work in Tech: Is It the Beginning of a New Era?

The pandemic accelerated an increased demand for flexibility by workers. Project-based work is flexible by nature, which may help explain its rise in popularity with tech workers. If a project fails, finding a new one is more straightforward than getting an entirely new full-time role. Many tech workers and executives feel burned out, are anxious about layoffs, and want opportunities that offer more flexibility, more fun, and more choice about what they work on.

And it works for employers as well. Suppose your company is launching a new product or needs a new strategic direction or restructuring; looking for project-based talent engagement may be an innovative, forward-thinking solution.

A project-based approach makes companies nimbler, allowing for more optimized adaptation to fast-changing market shifts. An enduring reality is that despite market shifts, competition for tech talent remains tight, and many tech companies are still hiring for full-time roles — just more slowly, with project-based opportunities filling in for what was once a more traditional full-time hire.

An intelligent approach may be to embrace a middle way, by taking the best components of each employment model and allowing companies to fine-tune what will best work for them today. Interestingly, this shift toward more project-based work has also infiltrated the C-Suite with the rise of fractional executives.

The Rise of the Fractional Executive

Let’s say you need a top-tier, deeply experienced executive for your team — a CEO, CMO, or CCO — but don’t have the capital to craft a compelling comp package to get someone like that to come on board full-time. Say hello to the world of fractional executives, experienced professionals who serve in a strategic capacity for a company — but in a project-based or part-time way. They might work a few days a week or perhaps just a few days a month — all based on the organization’s needs.

While the concept may seem foreign when taken to the upper echelons of management, it’s proving to be a game-changer for many businesses, who can now access top-level, seasoned leaders that would otherwise be out of reach. Here are some top reasons why going fractional may be shrewd.

  1. Budget Conscious — Executive comp packages can be sizeable and out of reach for start-ups or companies needing restructuring. Going fractional lets companies get the benefit of top-tier business leaders without the sky-high cost of compensating them for full-time engagement.
  2. Dial engagement up or down as needed — Companies can let business needs guide whether they ramp fractional executives’ engagement up or down. If they need support during a product launch, they’re there. But companies can ramp down their time if they need less help during less busy times. Fractional executives can mold themselves to what is required.
  3. Access to best-in-class expertise — You can access the wealth of knowledge these seasoned industry experts bring, gaining invaluable insights that can quickly catapult your business forward.
  4. Out-of-the-box thinking — Fractional executives are not mired in the day-to-day details or internal political struggles, which lets them bring a fresh perspective to the table while letting them focus on the big picture and strategic growth initiatives. Fractional is a significant paradigm shift across the board for companies of all sizes — start-ups can leverage top-tier expertise without breaking the bank, and larger organizations can harness fractional execs for specific strategic initiatives and high-impact projects.

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Takeaway

The traditional 9-to-5 employment model is constantly changing, and the rise of project-based engagements is a testament to this ever-changing environment. The beauty of thinking more project-based or fractional, for whatever level of worker, is versatility, which can benefit many types of businesses — especially in tech. If you think your company could benefit from a more project-based approach, Creative Circle’s offers a full suite of solutions that can help and a top-notch line-up of creatives and technologists to make the magic happen.

The best way to make work “work” better is to capitalize on your people’s strengths, building a company that lets them thrive while giving employers the flexibility to adapt to a fast-changing world in the most cohesive way possible. Here’s to the power of change!

GET IN TOUCH

It’s that time of year: The September Surge has arrived, and it’s time to take full advantage of this golden opportunity. While September brings back-to-school vibes and fall transitions, it’s also the time when the business world comes alive with a substantial increase in hiring. Learn how you can seize this moment to level up your game during this major hiring period.

 

Understanding the September Surge

The Fiscal Year’s End:

September marks the grand finale of the fiscal year for countless organizations. It’s when leaders lock in budgets and set the stage for resource allocation, including new talent acquisition.

Seasonal Changes:

As summer gracefully bows out, businesses gear up for the bustling holiday season and the year-end hustle. This means they’re in need of extra support across various functions, from marketing to creative and beyond.

So, How Can Employers Adapt?

Review Your Budget:

Dive deep into your financial reservoirs and ensure you havethe resources to power your expansion with fresh talent this season, knowing competition will be fierce.

Streamline Recruitment:

Get ahead in the talent acquisition race by refining your recruitment processes. Collaborating with staffing experts can be an excellent way to easily tap into a vast pool of top-tier candidates during this busy hiring period.

Optimize Onboarding:

Craft a seamless onboarding experience that ushers all this new talent into your organization like VIPs. Elevate your employee retention game with a well-executed orientation process to help ensure a healthy return on investment.

 

And How Can Jobseekers Take Advantage?

Polish Your Resume:

Now is the time to give your resume a makeover that screams “hire me!” Showcase your skills and experiences to leave a lasting impression during a time when hiring managers are stretched thin.

Get Networking:

Embrace networking like a pro as the events season kicks off. Attend industry events, workshops, and virtual gatherings to connect with potential employers. It’s time to unlock doors through the power of connections.

Revamp Your Online Presence:

Elevate your online persona with relevant and compelling content. Ensure your LinkedIn and personal website radiate professionalism and are up to the minute. First impressions count, even in the digital realm — now more than ever.

Be Flexible:

Keep an open mind and embrace opportunities, even if they’re not exactly what you expected. They could be stepping stones to long-lasting success in your career journey.

 

This year, don’t just embrace the September Surge — own it! Whether you’re an employer or a jobseeker, it’s clear now is the perfect time to strike while the iron is hot. Let the September Surge propel your brand, career, or business to new heights.

The pope wore Balenciaga, and Biggie Smalls returned from the dead to sing a Nas song. Or did they?

Generative AI has created startlingly lifelike, otherworldly images, showcasing the immense power of this emerging technology. Companies worldwide are now wondering how (or if) to integrate AI into their operations. Can humans and machines enhance each other’s strengths? Are some projects better suited for humans and others for AI? Here are some ways to gain clarity on how businesses can approach this emerging tech.

AI is becoming adept at many “human” jobs, from providing customer service, writing emails, and diagnosing diseases to translating languages—improving at breakneck speed—understandably raising reasonable fears that AI will come to replace human workers across industries. But according to Harvard Business Review, “that’s not the inevitable, or even most likely, outcome… While AI will radically alter how work gets done and who does it, the technology’s larger impact will be in complementing and augmenting human capabilities, not replacing them.” Many companies are leaning into AI to automate processes, but according to HBR, “those that deploy it mainly to displace employees will see only short-term productivity gains.”

HBR researched 1,500 companies and found that the organizations achieved the most significant performance improvements when collaboration reigned and humans and machines worked together. The collaborative intelligence of humans and AI work synergistically, enhancing each other’s complementary strengths. For humans, creativity, leadership, teamwork, and social skills—and AI, speed, quantitative capabilities, and scalability. What comes easily for humans can be hard for machines—like writing a joke, and what’s simple for machines can be impossible for humans (like analyzing gigabytes of statistical data). Companies that leverage the power of the humans working for them and emerging AI come out on top.

Say hello to “cobots”—robots moving from potentially dangerous and “dumb” industrial machines to become smart, context-aware cobots working in tandem with humans, not apart. For example, a cobot arm in an automotive factory may handle challenging repetitive actions that require heavy lifting. In contrast, the person handles more nuanced tasks that demand dexterity and human judgment, like putting together a gear motor.

In the more creative sphere, AI can uplevel creative efforts. Autodesk’s Dreamcatcher AI can augment the imagination of even the most maverick of designers. Say, for example, that a furniture designer provides Dreamcatcher with information about a design concept, like a bench that should:

  • Seat at least three people
  • Support 500 lbs.
  • 24” high
  • Made of ecologically sustainable materials
  • Cost less than $125

The designer can input additional information, like other benches, that they find inspiring. Dreamcatcher then concepts thousands of designs that match the criteria, often sparking ideas that the designer might have yet to consider or dream up. The designer can then guide the software by winnowing down which benches they like or don’t like, leading to a new round of concept designs. Through each conceptual iteration, Dreamcatcher calculates all needed to ensure that each proposed bench design meets the specified criteria, freeing the designer to focus on uniquely human strengths like aesthetic sensibilities and professional judgment.

 

In short, here is when AI is smart to use and when it’s not.

Use AI for:

Automation

By automating routine tasks using AI, you can free up human resources to focus their energies on more creative and complex work, like in the Dreamcatcher bench concept example.

Detailed Data Analysis

Large amounts of complex data can be analyzed with AI to glean deep insights. Doctors and research facilities use this technology to refine disease diagnosis, and economists leverage AI to understand macroeconomic trends better.

Predictive Analytics

Future outcomes can be predicted using historical data. AI can extrapolate trends that can be predictive, which can be incredibly useful for sales and marketing, financial projections, and more.

Personalized recommendations

A hallmark feature of AI is its ability to personalize content and services for individuals using their preferences and insights from past behavior. For example, AI can recommend products based on someone’s browsing and purchase history, crafting a unique user experience that feels more bespoke.

 

Don’t use AI for:

Human expertise needed:

AI cannot replace human expertise in many fields; while great at automated tasks, AI does not possess human intuition or emotional history, which figures into all creative fields. Screenwriting requires a person to draw from lived experience to craft resonant stories, something innately human.

Professional judgment:

Understanding the context of a situation and how it relates to a project or work is best left to humans, who have the emotional and psychosocial background to ascribe meaning and value to different circumstances. For example, McDonald’s has tailored its menu offerings for all the countries it operates in, considering taste variance and other cultural nuances.

Work that is sensitive to bias:

AI systems can perpetuate bias and discrimination. If there are ethical concerns around using AI—don’t. There is demonstrated bias against people of color and the accuracy of certain types of insights; for example, facial recognition algorithms are often trained to recognize a white person more easily than a black person, which can negatively impact people, hindering equal opportunity and stoking oppression.

 

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Takeaway

AI has the potential to transform whole industries in the same way that personal computers and the internet previously revolutionized how we live and work. It is a powerful tool—but only when used responsibly.

Business leaders who want their companies to thrive technologically must use their workers and machines intelligently. Let machines do what they do best: sift through immense amounts of data and recommend courses of action. And let humans do what they do best: utilize good judgment and intuition to select the best options from available choices. And to keep top of mind that combined forms of intelligence lead to superior outcomes than when separated.

 

About the author.

An award-winning creator and digital health, wellness, and lifestyle content strategist—Karina writes, produces, and edits compelling content across multiple platforms—including articles, video, interactive tools, and documentary film. Her work has been featured on MSN Lifestyle, Apartment Therapy, Goop, Psycom, Yahoo News, Pregnancy & Newborn, Eat This Not That, thirdAGE, and Remedy Health Media digital properties and has spanned insight pieces on psychedelic toad medicine to forecasting the future of work to why sustainability needs to become more sustainable.

Finding the sweet spot between valuing your work and striking a fair salary deal is a total game-changer for both job seekers and employers. Whether you’re a candidate aiming to earn what you’re truly worth or an employer seeking to optimize compensation and attract top talent, understanding the value of work is paramount. Here are our tips on how to secure a competitive salary that’s a win-win for both clients and candidates!

Step 1: Conduct Thorough Research

Before engaging in any salary negotiation, conducting thorough research is crucial. Explore industry-specific salary ranges, job market trends, and local economic factors. Resources like Creative Circle’s Salary Guide offer valuable insights tailored to the unique needs of both candidates and employers via a fully digital experience. This knowledge equips candidates with a clear understanding of their worth and helps employers make informed compensation decisions.

Step 2: Assess Your Unique Value Proposition

Candidates should assess their unique value proposition, considering their accomplishments, experience, and skills. By recognizing their strengths and the value they bring to the table, candidates can confidently articulate their worth during salary discussions. Employers, too, should assess the value candidates can add to their organization and ensure that their compensation decisions align with that value.

Step 3: Define an Equitable Salary Range

We all know that salary transparency is key to building trust between employers and their employees. Based on thorough research and self-assessment, candidates should determine a realistic salary range that reflects their value and aligns with their financial goals. This step is about assessing the value added by both candidates and employers, with the aim of establishing a fair compensation structure that recognizes a candidate’s worthwhile understanding of the employer’s budgetary considerations.

Step 4: Navigate Negotiations Confidently

Approach salary negotiations with confidence, understanding the importance of reaching a mutually beneficial agreement. Clearly articulate your skills, experience, and contributions, highlighting how they can benefit both candidates and employers. By engaging in open and constructive discussions, both parties can work towards a positive outcome that aligns with their respective goals and interests. Remember to stay focused on effectively communicating your value and advocating for what you believe is fair.

Mastering the art of valuing work and optimizing compensation benefits both candidates and employers alike. By following these steps, candidates can increase their chances of earning what they’re worth, while employers can attract top talent and make informed compensation decisions.

Remember, for candidates seeking to maximize their earning potential and employers aiming to optimize compensation decisions, Creative Circle’s Salary Guide offers valuable insights tailored to the unique needs of both candidates and employers. Gain hiring and career insights tailored to your role and unlock your full potential.

 

Explore the Salary Guide here.

The 2023 job market has been a bit of a rollercoaster ride, see-sawing up and down—so it makes sense if you’re looking for a way to gain an edge over your peers. Recent research from ResumeBuilder shows that Chat GPT may be the latest in-demand job skill companies seek when hiring creatives. According to data gathered from a survey of 1,000 American business managers, 90% said that having ChatGPT experience listed on a resume is a plus for jobseekers.

Chat GPT is part of the burgeoning generative AI tech taking the world by storm. A 2022 study by McKinsey found that businesses had doubled their use of AI in the last five years. If that scares you, it may be time to reframe your thinking (though we will get into some of the controversy around this tech a bit later).

Generative AI can augment the capability of workers by doing tedious tasks that would otherwise take up time, freeing one up to do work that is more creative or conceptual. You are still in charge, you just have more freedom to dream, think big, and create.

Nearly half (49%) of the companies surveyed by ResumeBuilder already use ChatGPT to draft meeting summaries, write code, create content, or assist with customer support. Of the companies surveyed that are not yet on the generative AI bus, 30% plan to start using it, and a whopping 85% will begin within the next six months.

One way to look at this new tech is that it’s the same as other in-demand skills, like PowerPoint, and candidates familiar with this emerging field will have a leg up on those not yet comfortable using the latest tech tools. Generative AI will continue to entrench itself into the fabric of our professional (and personal) lives, making it an increasingly important skill. Layering knowledge of generative AI into your arsenal of creative skills will help you stand out today.

Since its launch in late 2022, ChatGPT and other generative AI technologies have swept the tech world by storm. Companies like Microsoft and Canva have incorporated this type of AI into their products, opening new possibilities. But this new technology has also raised some concerns for creatives that their expertise may become obsolete with the rise of these new tools.

48% of the business managers surveyed by ResumeBuilder shared that ChatGPT has already replaced workers. With companies like Canva augmenting their creative AI offerings, job displacement is a fear for designers as these new AI design tools proliferate. There is growing concern that some creative jobs may become increasingly automated and that the threat of decreased creativity looms for those still employed.

So, what can designers and creatives do to protect themselves from the potential challenges of generative AI?

One way to stay ahead is to master this new tech and use that knowledge as a differentiating skill on your resume. Staying ahead of the curve and keeping current with emerging developments in the AI space, particularly as they relate to design and creative endeavors, will allow you to grow your skills and expertise and figure out how to leverage this tech to work for you.

Hiring managers want to see what you can accomplish using this new tech—so play around and create a small trove of work generated with ChatGPT and other generative AI tools. Employers want to see that you are on the vanguard of what’s new and are excited to explore what’s possible with new tech—which is valuable no matter your industry.

If you want to enhance your Chat GPT and generative AI skills, there are various training and certification courses available online from Coursera and other e-learning platforms.

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Takeaway

Learning to use Chat GPT and generative AI may offer you a smart competitive edge over your peers. Consider staying ahead of the curve and positioning yourself as an early adopter of new tech to ensure you can be noticed and succeed in this dawning age of AI.