Simple logos are everywhere. Corporate giants like Pepsi, HBO Max, and Johnson&Johnson simplified their logos in 2023 as part of a larger rebrand. In 2022, we saw GSK, Nākd, and Buick make a big shift toward minimalistic designs.  

And then of course, there’s Pringles. Back in 2020, Mr. Pringle went bald, and his mustache turned to flat black. It completely divided the internet!  

So, do consumers like it?  

Social media posts like this one, lamenting the standardization and simplification of the Super Bowl logos, have been circulating for several years. Graphic artists, in particular, don’t seem all that inspired by the designs. 

  • Veronica Fuentes, a digital marketing manager in Los Angeles, says, “There’s a fine line between brand recognition and creativity. We must never sacrifice one for the other.” 
  • Lorit Queller, a content manager in Los Angeles, suggests big recognizable brands (like the NFL) have an opportunity to make their logos unique and fun. 
  • Ernest Esterne, a graphic designer in West Palm Beach, ardently states that “creativity died in 2011.”  

If consumers feel that the evolution to minimal logos is boring, why are corporations so tied to the trend?  

Brand Recognition: Cutting Through the Noise  

Simplifying a logo makes it easier to recognize, according to Blue Text Marketing Agency.  A clean and simple design stands out in a complex and cluttered digital environment. Bold and well-defined shapes, minimal colors, and clear typography grab attention quickly and are easier to recall.   

Adaptability: We Live in a Digital World 

Before the digital era, logos were seen in entirely different contexts (billboards, newspapers, packaging). “The world now operates from the palm of our hands; we’re working on smaller screens with smaller real-estate,” says LinkedIn’s Digital Marketing Leader Jennifer Buntin. From small mobile devices to large desktop monitors, logos designed with clean lines and minimal details can easily be scaled up or down without losing their visual impact or legibility. 

Timeless Quality: Leaves Room for Change  

By eliminating unnecessary details and complexities, minimalistic logos can transcend passing design trends and maintain a timeless appeal. Additionally, such logos are less likely to be tied to specific products, giving brands some flexibility to change services over time. Unless you’re McDonald’s. Their giant French fry logo (bent into the shape of an “M”) is arguably the most timeless and more famous than its actual menu. Can you imagine McDonald’s without the Golden Arches? 

 

What do you think? Are simple corporate logos a smart and timeless move, or does this trend suppress creativity and make it harder for brands to stand out? Join the conversation on LinkedIn!

What started as a simple screensaver has become a dynamic destination. What?

If you let a Roku idle for a bit, you land in an immersive, magenta-hued cityscape, where you can explore art deco theaters, cozy diners, elegant cafes, noir-ish mansions, and a romantic moon-kissed lagoon, all with a Blade Runner-esque vibe. This noteworthy screensaver has taken on a life of its own — known on social channels as Roku City — with fans dreaming of packing their bags to move in. That’s the power of some seriously good UX.

When most folks flick on their Rokus, the streaming hub that says it has more than 70 million active accounts, it’s generally because they want to watch a movie, show, or event. However, what has become quite clear is that many of these people are also spending a bit of time watching Roku’s dynamic screensaver.

“This particular screensaver has taken on a life of its own,” said the New York Times last year, pronouncing that idle Rokus had become “the unlikely venue for a massive public art experiment.” With the sheer size of Roku’s customer base, millions of homes peek into Roku City every night, providing a window into its dazzlingly enigmatic streets. “It’s always golden hour in Roku City — it’s really appealing to everyone,” shared Cheryl Singletary, a design director at Roku. And over time, an enthusiastic subculture of Roku City devotees has emerged on the web.

This digital cityscape was born in 2018 and was designed by Kyle Jones, a freelance graphic designer at the time who now works at Pixar. He imbued the digital urbanscape with 30 plus movie references, from the emerald city of Oz to Sleepless in Seattle, King Kong, Spider-Man, and more — crafting an aesthetic that dances between Art Deco and noir.

In the foreground, we see a shining strip of theaters with lit marquees, romantic restaurants, cafes, and apartment buildings. But across the river is a more pleasingly frightful affair, with rampaging monsters, voluptuous volcanoes, and other assorted chaos. This friction-y contrast is part of what makes Roku City so mesmerizing and easy to space out to as your mind wanders into the contours of this land that is, yes, a screen saver.

Now, this digital Gotham is folding in something new: advertising.

While it’s a nascent endeavor, it’s a sign that Roku is pioneering new ways to grow at a time when other streaming services are cutting costs to stem subscriber loss. Roku had a strong last quarter of 2023, growing total revenue 20% year-over-year and, for the first time, opened Roku City up to major brand advertisers like MaNel and McDonald’s, integrating those brands’ visuals into their now-iconic screensaver, presenting a new way to engage their audience.

Earlier this summer, Grimace appeared in Roku City, bringing McD’s Golden Arches and all to R.C.’s Main Street, part of the first branded ad deal on the screensaver. Barbie’s marketing campaign this summer included adding an extravagant three-story Dreamhouse to Roku City, complete with an extensive shoe closet, hot pink slide, and rocking dance floor — along with a Barbie-branded Roku Movie Theater, with billboards showcasing the film’s trailer — representing a revolutionary approach to movie marketing. And more recently, an Acura dealership and a Walmart opened their own virtual storefronts, leaving some to speculate that Roku City may be spawning Roku Suburb.

Right now, it’s not clear exactly how much money Roku City ads may be bringing in, but Roku has said that there is more to come, suggesting that demand is higher than capacity. What is clear, however, is that Roku is building an ad-friendly digital city — which has become increasingly valuable real estate.

Last May, Paramount+ muscled into the Roku City space with its own “neighborhood” vis-à-vis a brand takeover that reimagined R.C.’s digital streetscape with Paramount-centric landmarks, from its logo to visual homages to Star Trek and Top Gun: Maverick among others — with billboards in this Paramount corner leading straight to Paramount content. What makes these engineered spaces valuable is the UX that makes them believable. Digital innovation is entering a new era of invention — and stellar UX is at the helm.

 

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Takeaway

The contours of the marketing landscape are ever-changing; Roku has crafted a monetizable digital metropolis, birthing a completely new way to engage with its customer base. Marketers, take note. If you want to lead your company’s UX marketing innovation charge but need help figuring out where to start, Creative360 can help you dream up a whole new world where you can proudly plant your very own brand flag.

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Is your creativity tap running dry? Keep the juices flowing with these five suggestions from our talent network.

They say “creativity knows no bounds” … or does it? We love the days when our imagination takes flight: words flow freely onto the page and designs fall into place perfectly. But what about the days when they don’t?  

If your creativity tap is running a little dry lately, you’re not alone. We asked our talent network to share their top tricks to stay inspired — here’s what they had to say, plus a few of our own ideas mixed in. Consider these suggestions to keep the juices flowing! 

Study and appreciate the work of others.

Making time to analyze other creative work — be it through reading, exploring hashtags on social, or visiting a museum — can help you discover new techniques, styles, and perspectives that enrich your own work.  

Jeff Cunnigham, a lifelong storyteller, writer, and editor in Hampton, Virginia, shared “To me, creativity is a lot like a bank account: every time I sit to create, I’m making a withdrawal. Reading, I’m making a deposit. Too many withdrawals without corresponding deposits, and I’m over drafting on myself.” 

Take time for yourself.

When we don’t take time for ourselves, our creativity suffers. Many creatives shared that they make time to enjoy hobbies completely unrelated to their work, such as exercise, daily meditation, travel, or stepping into nature.  

Kim Matthews, freelance editor and writer in Minneapolis, Minnesota, says “self-care enhances creative stamina, flexibility, and resilience — and the ability to solve problems as a result.”  

Jessica Befera, art manager at FCI Brands, says “sometimes great ideas and creative solutions come when we’re in rest mode.” She notes that conscious resting and rejuvenating is key, rather than “doomscrolling.”  

Find a creative community.

Creating by yourself can feel a bit lonely and boring. Consider immersing yourself in a network of people who are creating too! Explore Dribbble and Behance to get started. And when you’re ready, give Reddit a try — Reddit houses a large range of creative communities, where you can share your work, ask for feedback, and find inspiration.   

Maintain an idea log or design journal.

Don’t lose sight of the ideas that wake you up from sleep at 2 a.m., or the ideas that spontaneously pop into your head while you’re in the grocery line or sitting in traffic. Write them down in a dedicated log that you have easy, constant access to; we suggest a small notebook or a note tab on your smartphone. The action of writing down your ideas forces you to think more deeply about them. Then, when you’re in need of some inspiration, scroll back through your notes and see where your ideas take you.  

Dan Milbourne, a creative director and graphic designer in Philadelphia, PA, says he puts pen to paper before even washing the sleep out of his eyes. “I spend 10 minutes every morning drawing what comes to mind.” Noting that the outcome doesn’t matter, the pen just needs to move. Dan adds “Once it’s out, it’s out! Move on.” That’s his motto.  

Change your environment.

Is there a two-day old coffee mug pushed off to the side of your desk (we know, we do it too), trace crumbs kicking around under your keyboard from a “working lunch,” or a stack of old post-it notes that could probably get tossed? Clean it up!  An organized desk isn’t just visually pleasing; it’s also less of a distraction.  

Once your desk is tidy, consider sprucing up your space with inspiring elements that reflect your passions: a framed piece of your own artwork, an affirmation or quote that resonates with you, a photo from your favorite vacation, etc.  

And when the desk is clean and the vision boards are all hung, but you’re still not feeling inspired, consider taking a day to work somewhere new. Have you heard of the “Coffee Shop Effect”? Research suggests the background noise of clanking plates and the buzz of a coffee machine improves performance on creative tasks. So, if you were looking for permission to indulge in another Café au Lait, consider this it.  

 

To keep up with our creative community, subscribe to our newsletter and follow Creative Circle on LinkedIn. We post polls and conversation starters on trending topics every week!  

Three experts tell us how creatives can best position themselves to thrive in this AI era.

AI has already had a monumental impact on creative work — and its evolution is only accelerating. How can creatives best position themselves to thrive in this AI era? What new opportunities does AI present, and what risks should we all be aware of?  

To get our finger on the pulse, we brought in three experts for a panel discussion. Meet Andrew, Claire, and Laura! They’re the first panelists to participate in our Conversations with Creatives series. They sat down with us, in front of hundreds of intrigued minds across North America, to discuss their experience using AI in the creative space.  

  • Andrew Morner is an “AI-obsessed” Creative Director at Pillar Marketing Corporation, a full-service digital marketing, design, and mar-tech agency based in Los Angeles. He uses AI in every single project that he works on.  
  • Claire Berlin is currently the Director of Academic Marketing Strategy at Ohio University. Before that, she was working in the tech industry and got her hands on many generative AI tools as they were launching. 
  • Laura Gagliardi is a freelance content designer, currently on contract as a Conversational Designer and Strategist with Verizon. She uses AI to enhance her services and provide a high-quality experience for the end-user.  

Here’s what we covered! Click the links to skip to the associated timestamped spot in our insightful hour-long discussion.  

How did you evolve your role into an AI-focused position? 

 Laura started her freelance career as a copywriter. Her role evolved when she began leveraging her education in psychology to shape how companies and brands communicate with their consumers. She used AI to focus on putting humanity behind the robot’s interactions with users. 

How do you use AI for marketing-focused projects? 

 Claire uses AI as a brainstorming tool and often leans on it to kickstart or refine her creative process.  

Laura says AI serves as a catalyst for inspiration — she pulls parts and pieces from the responses it generates and builds out her content from there. “AI enables me to be more efficient; it refines my ideas and inspires me,” says Laura. “It’s a muse!”  

How are you using AI as a tool to streamline your projects and processes? 

 Claire uses AI to make the most of her time! Some examples are: 

  • Using AI notetaking tools (Zoom and Google Meet) to do the busy work so she can actively listen during meetings with her clients. 
  • Drafting marketing strategy and frameworks. 

How are you using AI in design and creative?  

 Andrew is using AI to significantly augment his creative process. He uses it for everything from writing email and social media copy to graphic design, researching and auditing organizations, and developing site maps.  

“We use it for pretty much every project that we find ourselves working on,” says Andrew. “It’s really augmenting our process in huge ways and it’s becoming the missing piece to a puzzle in a lot of ways.” 

He speaks to how “unintuitive” ChatGPT can be and how important descriptive prompts are — it forces him to ask himself “Am I asking it the right question?”. Through trial and error, and a little help from Reddit users, he’s perfected his prompts. 

What AI design tools are you using regularly?  

Midjourney, Dall-E 3, and Photoshop Generative AI are Andrew’s favorites, but he emphasized how quickly AI evolves and suggested that creatives always keep an eye out for new systems.   

How do you use AI as a research tool in marketing strategy? 

Claire relies on AI for persona research and learning about unfamiliar audiences. AI systems can outline the things the audience cares about, the language that resonates with them, etc.  

“AI is incredibly helpful with persona research! With the proper prompts and guiderails, it can tell you a lot about a specific audience.” says Claire. She’s used it to adapt her content and messaging when targeting less familiar audiences, such as younger generations, c-suite level executives, and medical professionals. She reminds us, however, that it’s not 100% accurate: “It’s a CliffsNotes version and it always needs a second set of eyes.” 

How transparent are you with your clients about your use of AI?  

Andrew walks his clients through his AI use and process upfront. He makes sure to tell them that it’s a huge value-add to his services because he can build out a campaign calendar in a fraction of the time it would otherwise take (and at a fraction of the cost).   

“AI allows us to create more things, at a higher fidelity, in a quicker amount of time,” says Andrew, “…and the outcome is that the client is happier for it.” 

What ethical elements should we be mindful of when using this technology? 

Quality checking the content that AI is generating for you is essential. Andrew says, “You must be intentional with your use of AI. A quick way to get let go of your job is to submit something that’s completely AI generated and not check it once.” 

“Hallucinations are huge problem with AI; it will make up information and be very confident about it,” he adds. Andrew emphasizes that it’s important for AI to not replace the creative thought process. Instead, it should operate like an assistant, and you should always double check the work.  

Claire admits that “AI can be scary.” She says, “anything that you input into AI can be spit out for any other user and that’s a little concerning.”  

Digital hygiene is critical, our panelists warned. “OpenAI is using everything that’s currently online and anything that’s being fed to it as training data for future instances. Anything that AI knows comes from things that exist,” says Andrew. “It’s only as good as the training data; stay mindful of that.”  

Learn More
Our panelists covered many other burning AI questions, including “How do you expect the creative industry to evolve as AI becomes more prevalent”? and ”What tips do you have to help creatives expand their knowledge on AI?”. If you find these conversations intriguing and you’re left wanting more, watch the full discussion from the start and don’t forget to share your thoughts in the comments. Also, subscribe to our newsletter to stay tuned for future installments of Conversations with Creatives! 

It’s hard to avoid the buzz around artificial intelligence these days, and unlike some fads that have come and gone over the years, there’s good reason to take notice of this one. Marketing and communications teams are amongst those who have the most to gain from these technologies, thanks to their immediate, practical application for organizations today.

In this setting, AI makes more sense than ever: after all, why walk up the stairs in a tall building when you can take the elevator instead? In fact, McKinsey estimates that generative AI could add the equivalent of roughly $3 trillion to the global economy, with 75% of that falling into marketing and other areas directly related to the customer experience.

 

Great Results, with a New Kind of Partnership

With customer expectations to receive personalized content, offers, and experiences constantly increasing, brands are feeling added pressure to ensure their content marketing is multi-channel, brand-compliant, and personalized down to the customer in the moment they need it. This means that more content is needed, and creating it at scale, across the channels, and in the multiple variants that are needed for hyper-personalization requires a level of effort that few if any marketing teams can produce on their own, let alone sustain. Thus, a new kind of partnership is needed.

The partnership we’re referring to, of course, is one between creative talent and their AI counterparts: the methods and platforms that are the toolset of the creative talent of tomorrow. This partnership leads to effective results, while saving copious amounts of time and focusing your creative talent on the work that matters. According to Gartner, 30% of outbound marketing messages from large organizations will be personalized using generative AI tools by 2025, up from less than 2% in 2022.

 

Better ideas, More Quickly

With remote and hybrid work, plus an increased demand on marketers, it can be hard to schedule in-depth brainstorming sessions for every new initiative that “needed to launch yesterday.” Smart brands are getting great concepts and ideas more quickly by combining human and AI brainstorming.

Generative AI is great at building on starting points provided by humans, and skilled creatives who understand how to prompt artificial intelligence-based tools effectively can supercharge the idea generation process with this AI-human hybrid method. When working with well-crafted prompts, AI can generate a multitude of potential ideas that creative teams can edit and build upon, eliminating any that may not be as relevant.

 

Scaling to the Occasion

If you operate on multiple marketing channels, have several audience segments, conduct business in several geographies, and/or have other demands that require content variations, you know the scaling issues that come with creating content for even the most routine campaigns. And when it comes to hyper-personalizing content down to the individual customer level, even the largest marketing department can quickly become overloaded.

Take this for instance: If an apparel retailer that sells several product lines on its multi-channel marketing platforms to different audiences in more than one geography creates a targeted campaign, they’ll need to create the following:

  • Multiple variants of copy and materials for each combination of product (e.g., shoes, shirts, jackets, etc.) and audience (e.g., gender, age, HHI, etc.)
  • Resized and reformatted the materials for each marketing channel (e.g., social media platforms, email, website, mobile app, etc.)
  • Unique country/language variations for each geography (e.g., US English, UK English, Spanish, German, etc.)

Keep in mind that this doesn’t account for personalized content that is tailored to the individual. This type of hyper-personalization can build on the above and tailor content to the individual based on things like:

  • Recent purchase behavior and frequency of purchases
  • Specific demographic information
  • Customer loyalty information

All of this adds up to many variations of content to be created. Rest assured, though, generative AI is up to the task of scaling content creation to meet customer expectations for personalized content and experiences.

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Takeaway

Maximizing the results of generative AI with the right tools and methods, piloted by skilled prompt engineers and creative talent, means forming a new kind of partnership between humans and artificial intelligence — and it does not require any sacrifices on the outcomes you should expect either.

For organizations that are unsure of where to start, bringing in freelance experts to help with strategy and setup of an AI strategy can accelerate this shift. Whether it’s automation of text content variations or something more advanced, having the right team to set up a personalization strategy can take a generic-feeling marketing campaign and make it compelling and increase conversions.

Our AI Insights blog series continues, exploring what it truly means to effectively personalize content at scale with generative AI. Continue reading here!

 

It’s been a tough year for the tech industry. Nearly 200,000 employees from about 700 tech companies have been laid off, glutting the market with top-tier talent, now available at a potentially reduced cost. Companies are at a turning point, and they know it.

According to a survey conducted by Blind, 56% of tech workers would take lower or equal pay when accepting a comparable or lower salary for a new position, with 45% of respondents citing current job market conditions as their rationale. While tech workers may be willing to lower salary expectations, the flip side is that there’s a “newly heightened emphasis on non-monetary benefits like career growth, work-life balance, and company culture,” according to the Blind survey.

Yes, it’s been a tough year for tech, but the good news is that things may not be so bad — one door closes and another opens. While the lay of the tech job market is more complex than it once was, opportunity is still knocking — just in different ways than before.

While the layoff headwinds from earlier in the year are still being felt, hiring is still happening, though the employment structure has increasingly shifted from classic full-time opportunities to more project-based ones.

Role-based versus Project-based — The Tech Paradigm Is Shifting

Traditionally, most tech jobs have been full-time “roles,” where career growth is characterized by leapfrogging from one role up the rung to the next in search of better-paying and more rewarding opportunities. But in today’s recruiting world, particularly in tech, a new model is gaining traction: project-based work, where workers focus on one specific project for a number of weeks or months until it’s finished.

The emergence of two distinct models — role-based and project-based — epitomizes a shift in the structure of tech work that impacts both employers and employees. For jobseekers and hiring managers, understanding which model works best is critical to getting the job done right, as well as in a way that aligns with work style and career goals.

Increasingly, tech companies are looking at their budgets through a more project-based lens instead of focusing on full-time headcount like they traditionally have, allocating budgets for discrete projects instead of for roles. It’s too early to tell if the future of tech jobs will be role-based or project-based, but things are fast evolving. Each approach has pluses and minuses for all involved, but from the tech employer side, recasting work into discrete projects can be economically beneficial. And for some workers, it may be, as well.

Project-Based Work in Tech: Is It the Beginning of a New Era?

The pandemic accelerated an increased demand for flexibility by workers. Project-based work is flexible by nature, which may help explain its rise in popularity with tech workers. If a project fails, finding a new one is more straightforward than getting an entirely new full-time role. Many tech workers and executives feel burned out, are anxious about layoffs, and want opportunities that offer more flexibility, more fun, and more choice about what they work on.

And it works for employers as well. Suppose your company is launching a new product or needs a new strategic direction or restructuring; looking for project-based talent engagement may be an innovative, forward-thinking solution.

A project-based approach makes companies nimbler, allowing for more optimized adaptation to fast-changing market shifts. An enduring reality is that despite market shifts, competition for tech talent remains tight, and many tech companies are still hiring for full-time roles — just more slowly, with project-based opportunities filling in for what was once a more traditional full-time hire.

An intelligent approach may be to embrace a middle way, by taking the best components of each employment model and allowing companies to fine-tune what will best work for them today. Interestingly, this shift toward more project-based work has also infiltrated the C-Suite with the rise of fractional executives.

The Rise of the Fractional Executive

Let’s say you need a top-tier, deeply experienced executive for your team — a CEO, CMO, or CCO — but don’t have the capital to craft a compelling comp package to get someone like that to come on board full-time. Say hello to the world of fractional executives, experienced professionals who serve in a strategic capacity for a company — but in a project-based or part-time way. They might work a few days a week or perhaps just a few days a month — all based on the organization’s needs.

While the concept may seem foreign when taken to the upper echelons of management, it’s proving to be a game-changer for many businesses, who can now access top-level, seasoned leaders that would otherwise be out of reach. Here are some top reasons why going fractional may be shrewd.

  1. Budget Conscious — Executive comp packages can be sizeable and out of reach for start-ups or companies needing restructuring. Going fractional lets companies get the benefit of top-tier business leaders without the sky-high cost of compensating them for full-time engagement.
  2. Dial engagement up or down as needed — Companies can let business needs guide whether they ramp fractional executives’ engagement up or down. If they need support during a product launch, they’re there. But companies can ramp down their time if they need less help during less busy times. Fractional executives can mold themselves to what is required.
  3. Access to best-in-class expertise — You can access the wealth of knowledge these seasoned industry experts bring, gaining invaluable insights that can quickly catapult your business forward.
  4. Out-of-the-box thinking — Fractional executives are not mired in the day-to-day details or internal political struggles, which lets them bring a fresh perspective to the table while letting them focus on the big picture and strategic growth initiatives. Fractional is a significant paradigm shift across the board for companies of all sizes — start-ups can leverage top-tier expertise without breaking the bank, and larger organizations can harness fractional execs for specific strategic initiatives and high-impact projects.

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Takeaway

The traditional 9-to-5 employment model is constantly changing, and the rise of project-based engagements is a testament to this ever-changing environment. The beauty of thinking more project-based or fractional, for whatever level of worker, is versatility, which can benefit many types of businesses — especially in tech. If you think your company could benefit from a more project-based approach, Creative Circle’s offers a full suite of solutions that can help and a top-notch line-up of creatives and technologists to make the magic happen.

The best way to make work “work” better is to capitalize on your people’s strengths, building a company that lets them thrive while giving employers the flexibility to adapt to a fast-changing world in the most cohesive way possible. Here’s to the power of change!

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It’s that time of year: The September Surge has arrived, and it’s time to take full advantage of this golden opportunity. While September brings back-to-school vibes and fall transitions, it’s also the time when the business world comes alive with a substantial increase in hiring. Learn how you can seize this moment to level up your game during this major hiring period.

 

Understanding the September Surge

The Fiscal Year’s End:

September marks the grand finale of the fiscal year for countless organizations. It’s when leaders lock in budgets and set the stage for resource allocation, including new talent acquisition.

Seasonal Changes:

As summer gracefully bows out, businesses gear up for the bustling holiday season and the year-end hustle. This means they’re in need of extra support across various functions, from marketing to creative and beyond.

So, How Can Employers Adapt?

Review Your Budget:

Dive deep into your financial reservoirs and ensure you havethe resources to power your expansion with fresh talent this season, knowing competition will be fierce.

Streamline Recruitment:

Get ahead in the talent acquisition race by refining your recruitment processes. Collaborating with staffing experts can be an excellent way to easily tap into a vast pool of top-tier candidates during this busy hiring period.

Optimize Onboarding:

Craft a seamless onboarding experience that ushers all this new talent into your organization like VIPs. Elevate your employee retention game with a well-executed orientation process to help ensure a healthy return on investment.

 

And How Can Jobseekers Take Advantage?

Polish Your Resume:

Now is the time to give your resume a makeover that screams “hire me!” Showcase your skills and experiences to leave a lasting impression during a time when hiring managers are stretched thin.

Get Networking:

Embrace networking like a pro as the events season kicks off. Attend industry events, workshops, and virtual gatherings to connect with potential employers. It’s time to unlock doors through the power of connections.

Revamp Your Online Presence:

Elevate your online persona with relevant and compelling content. Ensure your LinkedIn and personal website radiate professionalism and are up to the minute. First impressions count, even in the digital realm — now more than ever.

Be Flexible:

Keep an open mind and embrace opportunities, even if they’re not exactly what you expected. They could be stepping stones to long-lasting success in your career journey.

 

This year, don’t just embrace the September Surge — own it! Whether you’re an employer or a jobseeker, it’s clear now is the perfect time to strike while the iron is hot. Let the September Surge propel your brand, career, or business to new heights.