With more than 50 million unemployment claims filed since March, job stability seems to have become a shaky daydream. So shaky, in fact, it seems many who had relied on the consistency of a full-time job are either staring down the barrel of a job hunt in a tight market, or looking into the wild world of freelancing.

For folks who prefer full-time work, the freelance world might seem terrifying — and it is — but not more so than the full-time grind. It’s just… a different kind of terrifying.

Full-time work brings with it the promise of security, or at least it was supposed to. The millennial generation learned it first: there is no longer any such thing. When surveyed, most millennials prefer a lifelong career over jumping from gig to gig, but around two-thirds have been forced into contract work by the economic landscape.

It’s not just that career stability is attractive, the benefits that come with full-time work are a part of that package, too. Some of these secure perks include:

  • full work weeks
  • a consistent paycheck
  • health insurance (sometimes vision and dental)
  • paid time off
  • sick and / or mental health days
  • life insurance
  • short- and long-term disability insurance
  • retirement options like a 401K or pension plan
  • parental leave

And if you’re lucky, additional perks like profit sharing, a company car and phone, childcare, bonuses, wellness, and transportation perks and more.

When you take those packages into consideration (and they are as wildly varied as the creatures in the sea in terms of comprehensiveness), it’s clear some full-time employees make way more than their annual salary. With all those perks, why would anyone choose to go it alone?

Well, it depends on a few factors — starting with how many benefits you actually have and peaking with how much you value your time and autonomy. And it’s polished with perhaps the most important question: what kind of stress* you have more of a stomach for?

*(although in COVID-world, we’re all dealing with new and different stress so suffice to say, all kinds of stress management are a plus, no matter which direction you go in)

CHOICES VS. BENEFITS 

As I was writing that intro paragraph, I literally forgot that PTO and sick days were a thing. I haven’t been paid for my time off in almost five years. But you know what else? I haven’t had to ask permission to go on vacation. I haven’t had to call in sick when I have horrific cramps. And now, dealing with post-concussion syndrome, I don’t have to play the gymnastics of extended leave for the days when I have a flareup of migraines, light and sound sensitivity, etc. (I do occasionally have to request a deadline extension, which is accomplished with an email.)

Most freelancers I know wouldn’t trade that freedom for anything. It isn’t total freedom (unless one manages to become independently wealthy in the process) but choosing and working with clients isn’t the same as your average manager or boss.

On the other hand, in COVID-land, many full-time roles may switch to a more flexible style now that work from home life has been tested. It’s all going to come down to individual companies. I would personally be open to a full-time gig for the right company and team, but those roles are few and far between enough that I’m happy to keep carving my own combination of projects.

THE MYTH OF STABILITY 

One of the biggest reasons people will choose full-time work over freelance is the “stability of it all” but are full-time jobs even that stable anymore?

The issue is this: with full time work, all your eggs are in one basket. If it’s your company and you’re building it, that’s one thing, but to have your livelihood in the hands of someone else, and to be working toward their dream to make them money, well, I don’t think we consider enough what it means to work for someone else. You can be let go when costs need to be cut, even with the most well-intentioned bosses. Business is business.

With freelance work, you typically will have more than one project going on. I currently have four including my work with my former full-time bae Creative Circle writing this content for you, dear reader. If I lose one of these, I still have the other three. Is it a bummer? For sure. Is it as shocking as getting laid off from a full-time gig? No.

Of course, in an economic downturn, as your full-time friends get furloughed, you may lose more than one or all of your projects. That’s where a financial safety net becomes important because unfortunately as we have learned, we don’t live in a country where social safety nets can always effectively help you out when you fall on hard times.

But the reality of the situation is there are no guarantees anymore. Job security has been steadily disappearing over the past couple of decades.

According to Liz Ryan at Forbes, we’re all entrepreneurs now: “That’s why entrepreneurs and contract employees have an edge over full-time salaried workers. They are always interacting with the talent market — always negotiating, always talking about problems and solutions and always solving concrete problems for real customers. They are comfortable with rapid changes — the way we all need to be!”

People will say things like this to you with pep, like it’s some grand adventure; LinkedIn speak, if you will. I, dear reader, will be real with you. It can be exhausting doing all of that on top of, well, living life. When you have hobbies and children, carving that extra time to strategize within the market can be a challenge, but it’s a hard reality. There is definitely an edge that folks in the entrepreneurial and freelancing spaces have because they’re constantly either learning, looking for work, or pivoting. Whatever will bring in that next gig or client. Staying in a single full-time role without at least shifting internally can be a disadvantage when it does come time to say goodbye.

FLEXIBILITY VS. CONSISTENCY

Do you ever wake up and think, “I really wish I could sleep in right now?” Well, as a freelancer you can! The thing you start to realize is that is both a pro and a con. The most sited perk of freelancing is the freedom of it. You get to create your schedule, work from wherever you want, and negotiate your own rates, but with great power comes great responsibility.

Up late chasing a deadline? You don’t need anyone’s permission to sleep in the next day. Up early for a meeting? It can be easy to take a quick afternoon nap if you need some extra zzz’s. The only thing you’re on the hook for are the promises you make to your clients.

Some freelancers will create routines for themselves: morning rituals, hard stop times, standard breaks, and meeting times. Others live a more erratic lifestyle with no days looking the same. I have lived both of these lives, and they were what suited me at the times I lived them. You have to try them on for size to see what works for you if you don’t already know.

In the full-time world, of course, you might have a commute and a space to delineate the beginning and end of your workday. But now, even full-time employees are facing the same challenges as freelancers. When does the workday end?

Of course, in the freelancer and the work-from-home realm, that’s up to you.

HEALTH INSURANCE

Our healthcare industry has truly become a dumpster fire causing over 137 million Americans to go to debt collection (including yours truly AMA). Opting into company insurance can be one of the most affordable ways to get coverage, although you’re at the mercy of your company’s policy options and sometimes what you need won’t get covered.

As a freelancer, you’re on your own and it can get expensive out there. There are options, but this is a tricky place to go it alone if you are living with chronic illness, need certain medications, or have an unexpected accident.

This is definitely not my area of expertise, but it’s something to consider, and I’m sure you probably already have.

MONEY

Surprise! It’s not just about freedom. You can actually make good money as a freelancer. It’s important to set up a good track record, know your worth, negotiate for competitive rates, and be flexible for the right project. Opening new doors can be more valuable than an extra hundred dollars.

Here’s another reality. When you have more flexibility with your time, you have fewer expenses. Speaking from my own experience, my full-time life in New York was full of take out, delivery, eating out, wash and fold laundry, and calling a cleaning service once a month.

Now, in COVID-land, we’re all doing those things all the time, but in freelance world, that’s just life. Throwing in a load of laundry between writing sprints, cooking up some lunch to break up the workday, taking a walk when you need to think — that saves you time and money. There are plenty of ways to get creative when you have time and flexibility.

COMMUNITY 

Freelancing can be lonely. When you’re not on calls with clients or other collaborators, it’s just you and your laptop most of the time. While you may complain about your co-workers, there is something about having a sense of community. These are people that you can bounce ideas off of and get outside perspectives from.

Freelancers do have ways of banding together. I was once a fan of meeting up for coffee and work sessions and now I make a habit of video chatting with folks I consider colleagues, mentors, and professional pals.

If you’re someone that thrives working with others and you want to give the freelance life a try, you’ve got to use the magic word: creativity!

Of course, all of these points are moot when there’s limited work available. While the freelance vs. full-time choice comes down to personality, preferences, strengths, and weaknesses, it doesn’t really matter if there’s less work to be had. However, I hope this opens your eyes to the options you may not have considered and encourages you to look beyond what you may have been told is your best bet.


About the author. 
Alessandra is the mentor, educator, and writer behind Boneseed, a private practice devoted to deep self-inquiry through a range of physical, energetic, and mental modalities. She has over 500 hours of yoga, mentorship, and facilitation training and can be found slinging knowledge on her website, newsletter, and @bone.seed

If you’re finding yourself feeling restless and with more time on your hands, you are not alone. In the past three weeks, more than 33 million people have filed for unemployment benefits. While it may be tempting to fill your time with what feels like work — sending out job applications or refreshing your inbox (which is what I do when I feel anxious about job security) — here are some ideas and resources to help you get through this time of little certainty.

If you have more time, use it wisely.

Everyone has a hot take about whether this time should be for rest or productivity, but why do we have to choose? With less work coming in, the thoughtless mind might cling to bingeing TV, scrolling Instagram, obsessively checking the news, or constantly applying for new opportunities, but there are other ways to tune out and rest.

Media may help you escape or give you a (false) sense of control but won’t contribute to your long-term well-being. Instead, if you’re trying to take a break from work, actually rest. Take a nap. Go for a walk if that’s an option. Look out the window. Read a book, or try one of these other ways or even these other ways to check in and give your mind and body meaningful rest.

As for work time, instead of flinging resumes into the void, you can try one of the other points on this list.

Broaden + deepen your network.

Take this time to reconnect with friends, colleagues, and old coworkers. Maybe there are opportunities to help each other, or maybe those opportunities will pop up when things start moving again. Humans are social creatures, so don’t be afraid to reach out and check in just for the sake of it.

I’ve started a lunch date initiative where I schedule two video lunch dates per week and then introduce each of those people to other folks whom I think they might like to speak with (and they do the same for me). I welcome you to start your own, or email me to join mine.

Work on your resume/story/portfolio.

What differentiates you? What are you doing this all for? If the answer is “to pay my bills” I feel that, but that won’t make people want to hire you (unless being super straightforward is part of your vibe and you have the track record to back up your drive). But for the rest of us, what drives you beneath that? What is the intersection of expertise that will help you stand out?

Humans love stories. The better you can frame your story through a website, resume, portfolio, or cover letter, the more likely a potential client or employer is to root for you. Maybe this is an opportunity to bring a passion project to life and showcase the kind of work you want to be doing. Maybe you can pivot, add something new that tailors to the present moment. Can you give yourself the space to be creative with what might be possible?

Learn new skills or enhance old ones.

Gazing at the stock market, the news, and your inbox will slowly erode your sanity. Instead, you could take up drawing or hone those writing skills. You can use the list below for free and discounted classes to get those creative juices flowing.

Or if you’ve got an old instrument lying around, you could try getting back at it. Challenging the mind keeps it healthy, so pick something that really makes you think. (I’m currently trying to teach myself the Sweetwater Theme from Westworld. It’s not going well, but it’s kind of fun.)

Take a look at the big picture.

If you don’t regularly check in with what you actually want and are working towards, you may not be optimizing yourself for happiness. Maybe the global pandemic is confronting you with those deep big picture questions. Instead of ignoring the feeling of discomfort again, what if you sat with it?

There are plenty of ways to tackle that. You can try journaling, creating mood boards, talking to people in and out of your field, reading books by people you admire, or even envisioning your perfect future self (a very helpful Buddhist practice). Sometimes we need help with that so if therapy, coaching, or other counseling is an option, and if you have the funds, that might be something to explore.

Do your taxes.

I know they’re not actually due until July 15, but getting your 2019 taxes done, especially if it was a better year than 2018 for you, can be helpful when you apply for the CARES Act backed SBA loans (or any other assistance you may have access to as the SBA funds have been quickly depleted). Plus, you can file them now, and not pay anything you may owe until July.

Additionally, here is a list of free and discounted tools to get you through the stay at home orders.

Tools + Resources

Adobe is offering extended free trials and sharing options. They are also sharing the Adobe Summit presentations digitally.

Internet Essentials provides high-speed internet to low income households and is offering two months free for eligible customers.

For those new to working from home, LinkedIn has organized a video series of best practices for remote working and productivity.

Flex Jobs has a free guide on how to find and land remote jobs.

Humu is providing nudges — what they typically share with clients as highly-specialized science-backed recommendations — to anyone who needs them.

Job Fair X is hosting a virtual job fair on July 20 for New Yorkers.

Listen on Repeat is a free tool that lets you listen to the same song on repeat through YouTube. I like using video game music, but you can choose your own adventure.

If you’re looking for a side hustle to get your through tough times, here is a list of currently open positions via Indeed and another one via LinkedIn.

This Medium post contains a resource directory along with tools specifically for freelance designers.

inc.com has put together a MASSIVE collection of financial resources for small businesses.

Continuing Education

Sackett Street Writer’s Workshop is offering discounted online classes, a free video series, and weekly “write ins.”

The Daily Frolic has made a creative writing series free.

Aaron Blaise is offering free and discounted virtual drawing and animation classes.

Disney has a how to draw series posted for free on YouTube.

Nikon is offering select online classes for free.

Code Wizards is offering free and reduced pricing for kid’s coding classes.

Prodigy has a list of resources for families to entertain and teach children.

Netflix has released a handful of documentaries to YouTube.

A range of grant writing courses (from $30 – $200+) are available for virtual sign up through Eventbrite.

JSTOR has expanded its free read-online access from 6 to 100 articles per month.

Project Muse has opened up journals to the public through participating publishers (most participating publishers have agreed to open access through the end of May or June.)

Health + Wellness

Mental Health America has compiled a list of resources for everyone from caregivers to domestic violence survivors to veterans.

Headspace is offering free meditations in a series called “weathering the storm.”

305 Fitness has free at home dance workouts.*

Core Power Yoga has free online classes.

Three Jewels has discounted online classes, meditations, and dharma classes.*

We Are Body Language has live classes on Instagram*

Monterey Bay Aquarium has a few live cams set up accompanied by relaxing tunes. The jellyfish are my favorites.

Media + Entertainment

Scribd has opened up their library for 30 days. This is not your typical free trial. You won’t be asked to input your credit card here.

Amazon is adding free perks to Prime and Kindle packages for existing and new users.

Audible has launched Stories where children’s stories are available to stream for free in a range of languages.

The San Diego Zoo has live cams set ups for pandas, orangutans, polar bears, giraffes, penguins, and more.

The Bronx Zoo is on that live cam game, too, with lemurs, turtles, sea lions, and the aquarium.

Australian Reptile Park is posting videos of animal tales and live streams of koalas, crocodiles, dingoes, and live feedings.

Taronga Zoo in Sydney is also offering live streams for otters, elephants, tigers, meerkats, and more.

*Writer’s note: I used to teach at Three Jewels and personally know the folks of 305 Fitness and We Are Body Language, and have included them because they’re amazing. I do not get a kick back for this promo.


About the author.
Alessandra is the mentor, educator, and writer behind Boneseed, a private practice devoted to deep self-inquiry through a range of physical, energetic, and mental modalities. She has over 500 hours of yoga, mentorship, and facilitation training and can be found slinging knowledge on her website, newsletter, and @bone.seed.

Ironically, writing this piece about handling distractions during quarantine was a tough slog. Between not having a set schedule as a freelancer, new realities at home, an abundance of Zoom calls, and feeling all the feels, I just couldn’t concentrate with the ease that I normally have. And apparently, I’m not alone.

Perhaps you’re also dealing with the stress of being unemployedmanaging a team, or the added challenge of having kids at home. Here are some tips to manage the distraction that you may be experiencing as you shelter in place.

Start Your Day Out Fresh

Put your phone on “do not disturb” if you can and use apps to block social media if unplugging is a challenge. Work in a comfortable spot where other chores or housework on your list won’t grab your attention.

“Do the most important thing first, before you check your email,” advises Jill Dovale, a masters of social work candidate at NYU. “Be aggressive about it. It will help alleviate a lot of stress and provide a mental boost, the wind in your sails for the rest of the day,” she continues.

Sometimes rather than doing the most important thing first, I like to do the thing I’m avoiding the most. Knowing that you managed to accomplish one thing, particularly something you’ve had difficulty finishing, will make you feel more in control and like you are taking steps in the right direction. If you’re facing a more complicated task or project, it may be helpful to knock out a few smaller deliverables, so you have some “wins” for the day.

Break Work into Manageable Chunks

Dr. Carrie Hastings, a clinical and sports psychologist for the LA Rams, spoke recently on a  webinar, “Managing Stress During Covid-19,” hosted by Creative Circle. She suggests defining short- and long-term goals that are achievable and giving yourself deadlines. Have a “solution-focused mindset,” she says. Slowing things down and breaking them into smaller pieces also helps to reduce feeling overwhelmed or anxious.

The Pomodoro Technique is a method of working in timed increments. It can be very effective if you’re distracted because shorter bursts of work can feel more manageable and are generally more productive. Planning a midday break like taking a walk outside or doing a yoga video could be a goal to motivate you during the day.

Take Care of Yourself

Dovale adds that it’s important to acknowledge when you do need rest and to do something that’s actually restful. Preferably, “something that does not involve inputting (like consuming media),” she continues, “which tends not to be restful.”

I find it helpful to remind myself that brains need rest to be productive. Dr. Allen Pack, a psychiatrist with a specialty in anxiety disorders, explained on the webinar that there is a feeling of “shame that is attendant to anxiety.” With everyone sheltering in place, perhaps feeling isolated, helpless, or depressed, it is particularly important to take good care of ourselves and be self-compassionate when we can’t do everything.

Self-care includes getting a restful night’s sleep, eating healthy foods, getting adequate exercise, and using relaxation strategies like meditation or visualization. It’s also important to find humor and things to be grateful for, enjoy social connections, make time for hobbies, experience nature, and pause to check in with yourself.

Dr. Hastings suggests speaking to yourself as would to a child or your best friend, saying: “We’re going to get through [this]. It may not always be pretty.” But things will change, eventually.

Accept What Is

Understand that emotions are running high and it’s important to protect your mental health. Even taking four breaths in and out, connecting to the breath for a brief moment, will help to “change the stress reaction in the body and bring calm,” says Elaine Retholtz, an acupuncturist and meditation teacher.

She is mindful to take time to step away from work, whether simply walking in her apartment or petting her cat, to “tend to [her] own experience.”

Set Good Boundaries

Retholtz says she’s busier now than ever. “We’re not just working from home,” she quips, “We’re living at work.” That means it’s important to set clear boundaries. There is a temptation to be constantly productive, without a clear separation of the demands at home and at work.

And it’s not a typical remote work experience, either, because we’re socially isolated and unable to have the usual outlets outside the home. Try to have a set schedule or routine, if possible, so that there is a clearer boundary between work and homelife, with adequate time for rest and relaxation.

Dealing with distraction during the COVID-19 pandemic, it seems, is best done by taking good care of yourself. It may not be like it was before, but you’ll get the work done.


About the author.
Jess Powers writes about marketing, food, and wellness. She has experience in nonprofit communications and emergency management. Follow her @foodandfury.

As we furiously wash our hands to maintain health and hygiene amid the novel coronavirus pandemic, we can thank Florence Nightingale for her work as one of the first advocates of hygiene in medicine. Through her work nursing and collecting data during the Crimean War, she laid the groundwork for standards of practice that put compassion, humanity, and cleanliness into the healing process.

As a young lady, Nightingale had a spiritual awakening that she was destined to serve the world instead of simply being a member of the elite. After studying in Germany and working in London, she heard about the deplorable conditions wounded soldiers were being subjected to during the Crimean War. Instead of furthering her career in London, Nightingale led a team of 38 nurses in the Barrack Hospital outside of Constantinople to improve nursing conditions for the sick and wounded soldiers.

After arriving in 1854, she noticed that more soldiers died of disease rather than battle wounds and suspected the unhygienic quarters, poor nutrition, stale air, and darkness as contributing factors to the soldiers’ dismal health. She called for the Sanitary Commission to flush sewage and improve the hygienic standards of the hospital. She also had the audacity to advocate for hand washing practices (which, unfortunately, did not become standard until the late 1800s and early 1900s). During her nightly rounds, she often visited soldiers and became known as “The Lady with the Lamp,” as she is most famously depicted.

These changes severely reduced the death rate among wounded soldiers and eventually proved to reduce death rates during peacetime as well. She brought back tons of data on how sanitation improved the odds of survival using pie charts and other graphics — which was actually rare at the time — and even developed her own kind of diagram. For her efforts as a pioneer in statistics, she was the first woman inducted into the Royal Statistical Society in 1859.

After her return, she grew ill with a bacterial infection she most likely contracted in Crimea and was bedridden for the rest of her life at age 38. From her sickbed, Nightingale wrote Notes on Nursing published in 1860, which detailed her proven methods for improving the conditions of the sick — directed specifically at mothers and other caretakers. The book is still a standard text for nursing schools.

Because of her contributions to the war effort and beyond, Queen Victoria granted her £45,000 for the Nightingale Fund, with which she set up the Nightingale Training School in July 1860. It is now part of King’s College in London and known as the Florence Nightingale School of Nursing and Midwifery.

With her school, written works, and mounds of data, she solidified nursing as a career path for women during a time when medicine was become predominantly male (and during a time when there were few opportunities for women to make a living to begin with). Most importantly, her intuitive contributions on the importance of cleanliness saved many lives before germ theory became widely accepted in the 20th century.

Today, a temporary hospital has been set up in London called NHS Nightingale Hospital in the ExCel Centre in East London as a response to the coronavirus pandemic.


Need tips on caretaking? Here are some of my favorite excerpts from Notes on Nursing:

VENTILATION + WARMING

The very first canon of nursing, the first and the last thing upon which a nurse’s attention must be fixed, the first essential to a patient, without which all the rest you can do for him is as nothing, with which I had almost said you may leave all the rest alone, is this: TO KEEP THE AIR HE BREATHES AS PURE AS THE EXTERNAL AIR, WITHOUT CHILLING HIM.

Air from the outside. Open your windows, shut your doors.

Always air your room, then, from the outside air, if possible. Windows are made to open; doors are made to shut—a truth which seems extremely difficult of apprehension. (The sass of this sentence is EVERYTHING.)

HEALTH OF HOUSES

There are five essential points in securing the health of houses:
1. Pure air. 2. Pure water. 3. Efficient drainage. 4. Cleanliness. 5. Light.

Without these, no house can be healthy. And it will be unhealthy just in proportion as they are deficient.

On Cleanliness:
Without cleanliness, within and without your house, ventilation is comparatively useless.

On Darkness:
A dark house is always an unhealthy house, always an ill-aired house, always a dirty house. Want of light stops growth, and promotes scrofula, rickets, &c., among the children…. People lose their health in a dark house, and if they get ill they cannot get well again in it.

[Sidenote: Without sunlight, we degenerate body and mind.]
(It seems obvious that sunlight is essential for health and yet it was often neglected. We know know that UV light even has antimicrobial effects in concentration. I love how she emphasizes this because apparently sick people would just be left in closed dark places which seems insane now.)

My personal favorite and one of the more important things to keep in mind when talking to anyone who isn’t well:

CHATTERING HOPES AND ADVICES.

The fact is, that the patient[1] is not “cheered” at all by these well-meaning, most tiresome friends. On the contrary, he is depressed and wearied. If, on the one hand, he exerts himself to tell each successive member of this too numerous conspiracy, whose name is legion, why he does not think as they do,—in what respect he is worse,—what symptoms exist that they know nothing of,—he is fatigued instead of “cheered,” and his attention is fixed upon himself. In general, patients who are really ill, do not want to talk about themselves. Hypochondriacs do, but again I say we are not on the subject of hypochondriacs.


About the author.
Alessandra is the mentor, educator, and writer behind Boneseed, a private practice devoted to deep self-inquiry through a range of physical, energetic, and mental modalities. She has over 500 hours of yoga, mentorship, and facilitation training and can be found slinging knowledge on her website, newsletter, and @bone.seed.

Meet Greg Berman — a Los Angeles based stand-up comic (and writer … and actor … and data analyst) who performs multiple times a week to packed crowds at top comedy clubs. But when COVID-19 struck, the world of live comedy came to a screeching halt — and Greg was left doing stand-up to an audience of none. Read on to see how he is recalibrating his craft to bring laughter to quarantined audiences.

What do you do?

Prior to the pathogen, I did many things: screenwriting, working for the Bernie Sanders campaign (writing jokes for them on a volunteer basis), voice-over work. I’m an actor — I was on Chicago P.D. as a bad guy for a few episodes. I go where the story takes me. But what I am most of all is a stand-up comedian. All my friends are comics. People need laughter, and that’s what we do. But as much as we love making people laugh, we love having the crowd react. COVID-19 has taken away our medium, the live interaction with a crowd. But humans adapt. And a part of me is so curious — what are we going to do? How are we going to change? How can I deliver comedy without replicating something that people are missing?

What happened to comedy as a result of the coronavirus?

Technology and comedy have never been mixed. I think now, the question is being asked: what does comedy look like in the digital age? People are starting to ask: how do we adjust as performers to the tech as opposed to making the tech mimic reality?

Everyone is nervous, because comedy, as we know it, may not exist after we are done with this whole thing. If we can’t do large gatherings in comedy clubs, many comedians will not be able to maintain their lifestyle, and the ones that remain will likely be the ones who are already famous or making money some other way.

What’s your take on how the comedy world has tried to adapt to C19?

When comedy shows went away, all the comedians rushed to try it online, via Zoom or Instagram Live. What they were trying to do is replicate a comedy club experience on the internet, which I think is the wrong way to go about this. Comedy clubs are not meant to be viewed from the comfort of your home. Being around other people who are laughing makes you laugh more. In a Zoom show, no one laughing is weird, and people laughing who are muted is also strange. It’s not a real semblance of a crowd. Comedians went that route because it was the most obvious. They thought: if we make it feel just like a comedy club, we can keep performing. But it’s a different beast, and people realized that not everyone could adapt to those mediums, so there’s been some attrition. Now, some comics have started to work with the differences in the medium; Zoom is not a comedy club, but it is interactive … so what if it’s more like a trivia show? Or some folks are doing murder mysteries via Zoom, for example.

What has been your take on how to adapt your craft to these coronavirus times?

When everything shut down, the content creators felt they needed to continue making content but didn’t stop to ask what they should be making. They’re reviewing hot sauces and interviewing their friends. But I want to ask: “what does the world need right now? And can I provide that service?” I think the content has to support the medium and vice versa. Shouldn’t we come up with something better that makes people laugh? I’m a creator of levity — I’m still supposed to produce content. The question became: what should I create? I kept thinking about how I could deliver comedy without replicating something that people are already missing. What flag can I put in the ground? I think that’s the most essential part of what led me to my pivot.

How have you adapted to the realities of C19?

My pivot happened February 27th, at a show I produced at a yoga studio. I decided to use the place as inspiration and wrote a joke bit about guided meditation to connect to the show being at a yoga studio. I wrote the piece quickly, it took me maybe 30 minutes. And it was a big hit! So … I went and recorded ten and started a podcast — Greg’s Guided Meditations.

I describe the podcast as a super totally serious collection of guided meditations to get you focused, centered, and amused. This expression of my comedy is a departure. But what does feel similar to me is the connection. While I don’t get to hear the audience laugh, I do feel that I can connect with people in that way via the podcast. I definitely still miss the crowd — that’s what I love the most about comedy — but to watch the download numbers climb is one version of that kind of connection.

What has been the result of your adapted mode of work?

I have had my podcast out for four weeks, and people from 23 different countries have downloaded it — from all over the United States, Canada, Poland, Vietnam, Indonesia … It has motivated me to continue creating more podcasts.

There’s this nostalgia of wishing to do comedy live, but there is an opportunity to really entrench these created experiences for their own value. It’s fun to watch artists get new tools, and right in front of us, learn how to use them.

Check out Greg’s work!
Greg’s Guided Meditations
Instagram: @bermancomedy
Instagram: @gregsguidedmeditation
Greg’s Website


About the author. 
An award-winning creator and digital health, wellness, and lifestyle content strategist — Karina writes, edits, and produces engaging content across multiple platforms — including articles, video, interactive tools, and documentary film. Her work has been featured on MSN Lifestyle, Apartment Therapy, Goop, Psycom, Pregnancy & Newborn, Eat This Not That, thirdAGE, and Remedy Health Media digital properties. You can see more of her work at karinamargit.com.

Finding copywriting work is a job in itself. Whether you’re having a hard time in the tough job market or you just haven’t found the right fit yet, interspersing ongoing learning with job searching will make you a stronger candidate during a copywriting job search. These days, copywriters with Creative Circle primarily produce digital content, and the expectation is that writers dabble in a range of related skills.

“Copywriters with hybrid creative skills like coding and design are unicorns,” says CC recruiter Taylor Crowley. Learning some of those new skills can also provide a bit of a break from sending out countless resumes. But, she cautions, don’t stray too far from your main skill set of copywriting. For more senior roles and larger agencies, those roles will still be separate.

As a recruiter with Creative Circle for 13 years, Jocelyn Yant has seen the marketplace shift. She explains that you “don’t have to be an expert” on all things digital, but proficiency and being well-rounded are definitely assets in a copywriting job search.

Show, Don’t Tell

When you’re inundated with work, updating your online portfolio might be the last thing on your mind. If you’re now looking for a new client or a new job, take the time to update your online portfolio and LinkedIn profile. It sounds obvious, but you might be telling a recruiter that you have experience writing about beauty products, and your clips don’t reflect that.

This is an opportunity to show what you do know and where your skills are. Recruiters move quickly and will go to the next candidate if you don’t demonstrate an understanding of market trends upfront.

Yant points out that copywriting is all about long-form right now, that every company has a blog and social media, and they want to see copywriters who can “craft a message and carry it through for more than 300 words.”

Be sure to specifically mention “social media copy” on your resume too if you’ve written short copy for Instagram captions or for Facebook posts, adds Crowley.

Learn Some Coding Basics

Chances are you’ll have to be familiar with different content management systems (CMSs) if you’re going to be writing emails or web content for a client.

You might need a basic understanding of HTML and CSS to set up or send your work online. Maybe you have a working knowledge already, if not, you can hone your skills for free online with Code Academy or through a free month trial at Lynda.com.

Understand How to Quantify Your Impact

Yant points out that there will always be a practical need for print, but it is also a dying form. And unlike digital, she says, “you can’t track the efficacy of your programs.”

Clients may want you to quantify impact through the keywords in the ads you write or reader engagement on their websites. You can get certified in Google Ads or Analytics through their Skillshop for free.

Search engine optimization (SEO) and search engine marketing (SEM) can help you write for impact on the web by understanding who, what, where, when, and how to draw readers. Since both processes change constantly, many certifications rapidly become obsolete. They also tend to be expensive. Focus on reading blogs like Moz, Search Engine Journal, or Search Engine Land to improve your skills in SEO and SEM.

For content creator roles, you might need to do a bit of photo retouching, curating images, or creating graphics for social media. (Some nonprofit communications job descriptions even ask for video editing.) Familiarity with Adobe Photoshop or Premiere is helpful for working with images, although again, no one is expecting a copywriter to be a highly skilled photo editor.

Knowledge of a free graphic design tool like Canva can go a long way for creating images for social media posts.

Write More, and Write Better

Being a generalist might make sense for more junior copywriters and clients with smaller budgets, but don’t forget to focus on your writing. If you’re just out of school, returning to the workforce, or you don’t have clips in an area of interest, don’t be afraid to include spec projects in a portfolio, Yant emphasizes. As long as you are transparent that it’s not paid work, you could extend a brand campaign or write for a friend’s business.

Decent editing and proofreading chops are expected too. More often than not, there’s no one looking over your shoulder to factcheck — make sure that you spell things correctly, or keep tenses consistent. Yant recalls, unfortunately, she recently had a copywriter lose a placement at a great company because of frequent typos and mistakes. Attention to detail is paramount.

It sometimes seems like being a jack of all trades is a necessary requirement for being a copywriter. But despite employer ads asking for a million different skills from copywriters, most places are really looking for a strong writer with some knowledge of the broader digital environment. And that unicorn is you.


About the author.
Jess Powers writes about marketing, food, and wellness. She has experience in nonprofit communications and emergency management. Follow her @foodandfury.

If you’ve needed some help getting motivated, focused and confident, you are not alone. With “normal” becoming non-existent and the very fabric of our realities shifting like grains of sand in a storm, it’s hard enough just putting on pants (not that you need to, I full endorse pantsless work days).

Dear reader, I’ve curated two extremely lengthy playlists for your aural delight with hours of tunes to get you through the days and weeks ahead. An eclectic mix, you’ll find everything from Taylor Swift to Eminem to Dolly Parton to AC/DC to plenty of weird electronic you probably haven’t heard of.

Here are your two comprehensive collections:

quaran-carpe diem:

seize the day regardless of circumstances.

Click here to view the playlist.

Opening with a few bangers and then smoothing out to interplay with a lot of focus friendly electronic, this 8+ hour playlist can carry you through the entire workday — and remind you to actually stop at the end.

you are a hydrated, qualified, and prepared beast:

confidence boosting jams for presentations, meetings, and interviews.

Click here to view the playlist. 

With nearly 6 hours of confidence boosting anthems and fight songs, you’ll be ready to take on anything and anyone. Use it to prepare for virtual interviews and meetings, to crush your at-home workout, or just epically wash your hands for the recommended 20 seconds.


About the author.
Alessandra is the mentor, educator, and writer behind Boneseed, a private practice devoted to deep self-inquiry through a range of physical, energetic, and mental modalities. She has over 500 hours of yoga, mentorship, and facilitation training and can be found slinging knowledge on her website, newsletter, and @bone.seed