Financial Services Rebrand: The Impact of our Studio Model

Our client, a mutual insurance company that provides financial services, urgently required a specialized studio team to lead their rebranding efforts, as their internal team was fully occupied and lacked the capacity to take on the additional workload. We established an embedded studio with 30 team members and established key processes.

Problem

Our client, a mutual insurance company that provides financial services, urgently required a specialized studio team to lead their rebranding execution efforts consolidating 16 brands into one.

Solution

We were selected as the agency of choice to establish an embedded studio with 30 team members within 2-weeks including Graphic Designers (Sr. and Mid-level), Project Managers, Copywriters, Production Designers and a Producer.

Key Processes Implemented:

• Project Managers implemented workflows in Workfront.
• Utilized Workfront reports for time approval and invoicing.
• Bi-weekly leadership meetings were held to ensure the studio team met critical milestones consistently.

Result

• 3,000+ assets delivered.
• Aggressive rebrand deadline met.
• Efficiently managed and delivered work at scale via Workfront.
• Client paid only for billable hours (not a standard 40-hr/week).

Due to the success of this engagement, the client requested we establish a smaller version of the same model and team six months later to further extend the rebrand.