Transforming Visual Branding for a Premier Real Estate Company

A leading real estate company faced the challenge of elevating their visual content to accurately reflect the luxurious nature of their properties. Their existing photo and video assets lacked the consistency and sophistication needed to represent their high-end brand, which affected their market positioning and customer perception.

Problem

A leading real estate company faced the challenge of elevating their visual content to accurately reflect the luxurious nature of their properties.

Their existing photo and video assets lacked the consistency and sophistication needed to represent their high-end brand, which affected their market positioning and customer perception.

Solution

We were selected as the agency of choice to lead a comprehensive visual transformation.

• We delivered over 8,000 unique assets, including high-quality stills, videos, 3D floor plans, campus maps, staged photography, and virtually-staged 360-degree views.
• Ensuring each asset was meticulously QA’d to align with the brand’s upscale image and the specific look and feel of each property.
• Properly tagging, organizing, and integrating all approved imagery and video assets into their Digital Asset Management (DAM) system for streamlined access and use.

Result

The visual overhaul significantly enhanced the company’s brand representation, providing them with a comprehensive and cohesive, high-quality suite of assets that not only elevated their marketing efforts but also reinforced their position in the upscale real estate market.

The streamlined organization and accessibility of these assets within their DAM system further empowered them to consistently present their properties in the best possible light across all platforms.