Our client provides cloud computing infrastructure for thousands of businesses around the world. The company gained market dominance by helping customers achieve faster business results with scalable, flexible and reliable computing services. When we met them, the client’s in-house social media team was also in need of fast results, as well as scalability, flexibility, and reliability. We delivered an on-demand team spanning strategy to production that created consistently on-brand and high-performing SoMe content.
The client’s in-house social media team needed fast results, as well as scalability, flexibility, and reliability.
Beyond just adding headcount, their social media leadership needed to improve the ROI of production cost and to exceed current KPI goals.
We put together a full-service team to support both strategy and content production that could be expanded as needed to support project volume and required competencies.
To improve ROI, we helped refine the messaging strategy, which was reflected in new, inventive templates for social posts.
By gaining the flexibility to scale up as needed, the in-house social team was able to better serve internal clients, deliver more cost-effective results and increase capacity.
The full-service team created hundreds of social posts across four channels, which performed 10% better on average compared to previous content.