Premium Content at Scale for an Automotive Accessories Brand

Our client was looking for strategy, efficiency, consistency, and quality when producing assets across 216 product SKUs. The existing operation was struggling to meet the demands of scaling content production while maintaining high standards. These inefficiencies were hindering the company’s ability to effectively engage with customers and compete in the market.

Problem

Our client was looking for strategy, efficiency, consistency, and quality when producing assets across 216 product SKUs. The existing operation was struggling to meet the demands of scaling content production while maintaining high standards. These inefficiencies were hindering the company’s ability to effectively engage with customers and compete in the market.

Solution

To address these challenges, we propose assembling a best-in-class team led by a Content Creation SME. The purpose for the team was to implement a sustainable operation encompassing people, platform, and process to facilitate the consistent delivery of premium content at scale.

By building a right-sized core team and continuously optimizing workflows, we were able to quickly streamline the content creation process, enabling advanced automation where possible.

Result

We delivered premium content allowing our client to effectively engage with customers while maintaining a competitive edge in the market.

This included:

• Creative Assets: Product guides, price lists, brochures, comparison & compatibility charts, 360-degree product images, icons, videos, infographics, and more.
• Copywriting: short-, medium, and long-form product descriptions.
• Social Assets.
• Paid Search/SEM.
• Website design and content optimization recommendations.