Creative Circle’s in-house agency model was implemented to expand the client’s brand portfolio and reach more customers, eliminating the need for an external agency.
Our client was at a critical inflection point in their brand’s lifecycle; seeking to facilitate growth via aggressive go-to-market strategies including broadening their brand portfolio and significantly extending market reach.
The CMO, SVP of Retail, and SVP of Brand Management partnered with us to build a cost-effective in-house approach versus an AOR driven approach.
Key focuses: Creative Strategy, Storytelling in Content Development, Omni-channel asset creation.
Before receiving the initial brief, it was crucial to establish the foundation of the IHA.
We led key activities such as defining mission and vision, establishing project initiation and architecture, identifying process workflows, implementing platforms, managing talent, creating a project pipeline, and setting up reporting and data controls.
We vetted & selected agency leaders: Creative, Operations, and Packaging/Production Directors.
Together, we expanded the production team to deliver over 100 brand assets weekly, comprising 25 Tier 3 and 75 Tier 1/Tier 2 assets.
We established an on-demand packaging production CoE for brand extension designs, mechanical assembly, and file preparation across a vast SKU library.
The flexible team scaled up to 30 members as needed.