What it takes to build a digital ad in 4 steps.

Project

My Project

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Project

My Project

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Step 1

Concept

First step is to figure out why you are doing this in the first place. Ask yourself these questions: What are you trying to achieve? What action do you want your audience to take? Who are you trying to reach? What story do you want to tell? What’s it going to look like?

Talent

Project Manager

Copywriter

Deliverables

Creative Brief

  • Creative Circle Tips:
  • Blue Sky Your Ideas
  • Research Competitors
  • Build Your Team
  • Delegate Roles
  • Create a Schedule
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Project

My Project

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Step 2

Design

Where your ideas come to life. During this phase you will focus on the Look & Feel. This includes final copy, fonts and colors. This is an iterative phase. Try different things. See various versions. Don’t settle.

Talent

Designer
Copywriter
Project Manager

Deliverables

Visual Design Mockups

  • Creative Circle Tips:
  • Iterate
  • Test Out Ideas
  • Hone the Message
  • Key Terminology:
  • Assets, High Resolution, Pixel Dimensions, Style Guidelines, Typography, Calls-to-Action
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Project

My Project

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Step 3

Develop

Time to extend and build. Now that the design signed off you can create the ad in all the different sizes, animate them, and add any code. Then perfect, cross check and test, test, test.

Talent

Designer
Animator
Project Manager

Deliverables

Coded Animated Files

  • Creative Circle Tips:
  • Check all the sizes and formats needed for desktop and mobile devices.
  • Key Terminology:
  • JPGs, PNGs, Source Files, Animated Gifs, HTML5
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Project

My Project

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Step 4

Deliver

You’re all done. Now is the time to launch your campaign and see how your ad campaign is doing in regards to the goals you set in Step 1.