Social Media Specialist (Paid Media / Facebook, Instagram)

Job Details

Position Social Media Specialist (Paid Media / Facebook, Instagram)
Location Manhattan
Starts Jan 22nd
Duration About 2 weeks
Status Freelance
Rate DOE
Our client, a public relations and digital agency specializing in lifestyle and entertainment, is seeking a freelance Social Media Specialist with strong Paid Media experience to help out with upcoming live campaigns.

Social Media Specialist:
- Will work to post campaigns around the Super Bowl for a two week period, amplifying the posts with as much engagement as possible
- Must have experience working within Facebook and Instagram business accounts ideally for sports brands
- Must be 100% familiar with media buying via Ads Manager, Power Editor along with the use of Custom and Lookalike Audiences
- Will be "pulling all the levers" for campaigns, including initiation of new ad executions (primarily link ads) for campaigns going live, monitoring delivery, troubleshooting where needed and reporting metrics on an ad hoc basis
- Will be doing live optimization to amplify engagement, tune in and comments for the campaign

You must have experience executing and reporting on Facebook and instagram ads and you must have a sense of how to optimize a post when click rates become more expensive.

Ideal Social Media Specialist will:
- Have 3-5 years of experience that includes initiating live paid social media campaigns, monitoring, reporting on and troubleshooting as needed. Across Facebook and Instagram!
- Ideally have experience with SPORTS brands
- Must have In-depth knowledge of native ad dashboards / Power Editor, Ads Manager and Facebook insights
- Have knowledge of how to execute and optimize paid ad campaigns on Facebook, in particular, along with general social copywriting and platform publishing/posting.
- Experience with other paid dashboards (Twitter Ads, Snapchat self-serve, etc.) is preferable, but not mandatory

Additionally you must have high attention to detail and expert communication skills as you'll work across divisions managing multiple projects/campaigns under tight deadlines.

Submit resume (and samples if applicable) to:

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