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Marketing Director - WFH Flexible

Starts October
Duration Full-Time
Status Full-Time
Rate DOE
Our Agency client is looking for a Marketing Director to join their team.

This opportunity is working from home during COVID-19 and will allow the option for 1-3 days in their Los Angeles office once opened.

The ideal Marketing Director will be familiar with the programmatic space.

Marketing Director Responsibilities:
- Create and own go-to-market strategies for new products and services
- Oversee product marketing efforts in defining clear and compelling messaging and unique product positioning, differentiating our products in the market, and will positively impact sales enablement and demand generation
- Develop and implement brand strategy, ensuring the brand is positioned consistently throughout internal and external channels; lead the content marketing strategy that positions the company as a thought leader in digital advertising
- Oversee marketing efforts to generate demand for the company’s products and services across all owned (web, social, email, content) and paid (advertising, search, event) channels, driving awareness and increase acquisition opportunities
- Drive and prospect client engagement through online, public relations, social and event marketing activities
- Ensure marketing collateral spanning sales presentations, one-sheets and whitepapers, are clear and compelling for mid-market agencies and marketers
- Partner with the People Ops team on employer branding, culture initiatives and internal company communications
Work closely with the leadership team to ensure marketing efforts are aligned with the business strategy and trajectory
- Undertake continuous analysis of competitive environment and consumer trends to better understand needs and challenges of current and prospective clients
- Oversee marketing analytics, tracking the impact of strategic marketing activities and utilizing insights to improve and/or make adjustments
- Provide day-to-day management of Marketing team members, including conducting performance reviews and team meetings, and participating in one-on-one meetings
- Work with other internal leaders to plan, communicate and drive strategy
- Manage team KPIs, quarterly goals and regular reporting
- Develop and maintain strong relationships with cross-functional teams through excellent communication and related understanding of business needs
- Establish best practices and standards for the Marketing team

Marketing Director Requirements:
- 8+ years of relevant experience, preferably with 3+ years of experience overseeing a marketing team and function in ad tech, martech or tech
- Strong track record of developing and leading marketing strategies and plans including building market-driven business cases, creating compelling messaging materials, and developing and executing marketing and product launch plans
- Entrepreneurial mindset with the ability to spot original branding opportunities
- Experience using data and metrics to measure impact and determine improvements
- Ability to understand, simplify and articulate complex topics to both technical and non-technical audiences
- Impeccable team leadership qualities and competencies including having a strategic mindset, situational adaptability and accountability
- Demonstrated leadership and people management skills; ability to engage and inspire team members to their full potential
- Ability to work effectively with cross-functional teams and all levels of management; success at building and maintaining senior-level relationships
- Excellent written and verbal communication skills; strong presentation and training skills
- General MS Office or Google Suite experience; proficiency with Keynote
- Experience with Hubspot or other marketing automation tools
- Experience with content management systems, preferably WordPress
- Familiarity with a CRM such as Salesforce or Sugar
- BA/BS degree in Marketing, Communications, Advertising or related field preferred

Submit resume (and samples if applicable) to: Alexa.Marciano@jobalert.creativecircle.com

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

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