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Director, Media Relations - Fully Remote/Off-site

Starts August / September 2021
Duration Full-Time
Status Full-Time
Rate Up to $85,000/yr
Our education technology client is looking client is looking for a Brand Strategist to join their growing marketing team. This is a direct hire position.

The ideal candidate will have experience analyzing data points, identify incongruences, and providing recommendations and strategic solutions to improve the sales funnel.

Duties of the Brand Strategist:
- Develop an understanding of target audience motivations, decision drivers, external market forces, and competition to create effective messaging to drive the sales funnel
- Collaborate across departments/stakeholders to leverage actionable and tactical consumer insights to improve campaigns/outreach, segmentation, value proposition and increase conversions
- Define go to market and growth strategies based on data analysis around marketplace position, buyer personas, etc
- Develop data driven brand awareness activities/outreach for the entire product marketing funnel
- Conduct A/B and multivariate testing to maximize customer engagement and reach
- Communicate campaign ideas, strategies, etc with internal and external stakeholders - clearly define the specific strategy, desired outcomes
- Define and communicate the business case behind strategic recommendations
- Create creative and tactical briefs to ensure cross functional partners understand opportunity, priorities, impact

Requirements of the Brand Strategist:
- Bachelor's degree in Marketing
- 3-5 years of experience in marketing, brand strategy, etc
- Experience in an education, technology, agency environment
- Experience segmenting audience, developing strategies based on data


Submit resume (and samples if applicable) to: Bailey.O'Connell@jobalert.creativecircle.com

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

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