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Director, Media Relations - Fully Remote/Off-site

Starts August / September 2021
Duration Full-Time
Status Full-Time
Rate Up to $85,000/yr
Our education technology client is looking client is looking for a Brand Strategist to join their growing marketing team. This is a direct hire position.

The ideal candidate will have experience analyzing data points, identify incongruences, and providing recommendations and strategic solutions to improve the sales funnel.

Duties of the Brand Strategist:
- Develop an understanding of target audience motivations, decision drivers, external market forces, and competition to create effective messaging to drive the sales funnel
- Collaborate across departments/stakeholders to leverage actionable and tactical consumer insights to improve campaigns/outreach, segmentation, value proposition and increase conversions
- Define go to market and growth strategies based on data analysis around marketplace position, buyer personas, etc
- Develop data driven brand awareness activities/outreach for the entire product marketing funnel
- Conduct A/B and multivariate testing to maximize customer engagement and reach
- Communicate campaign ideas, strategies, etc with internal and external stakeholders - clearly define the specific strategy, desired outcomes
- Define and communicate the business case behind strategic recommendations
- Create creative and tactical briefs to ensure cross functional partners understand opportunity, priorities, impact

Requirements of the Brand Strategist:
- Bachelor's degree in Marketing
- 3-5 years of experience in marketing, brand strategy, etc
- Experience in an education, technology, agency environment
- Experience segmenting audience, developing strategies based on data

CHI

Submit resume (and samples if applicable) to: Bailey.O'Connell@jobalert.creativecircle.com


About Creative Circle
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