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Sr. ABM Marketing Manager - Fully Remote/Off-site

Starts Within a Couple Weeks
Duration 6 Months
Status Freelance
Rate $83/hr-$103/hr (DOE)
Our tech client needs a Sr. ABM Marketing Manager to join their team for a 6 month contract, fully remote for 40 hours/week. Potential to extend for the right fit!

The Sr. ABM Marketing Manager will be responsible for the following:
- Develop and implement a target account strategy to support growth initiatives across our Global customer and prospect base.
- Develop and implement jointly with sales and field marketing pipeline generation and acceleration programs for specific, targeted accounts and contacts Interface with sales to create annual and quarterly sales and marketing plans, aligned to the local field plans, that focus on new logos and accelerate existing opportunities
- Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
- Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, direct, events, and social media Proactively engage with the direct and indirect sales and field marketing teams to coordinate, communicate, and optimize the impact of marketing activities
- Evaluate, select and manage vendors and agencies to help translate goals into deliverables
- Communicate and educate the field sales and marketing team regarding new and planned marketing activities including global, regional and local programs
- Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner
- Develop data and insight strategy to build and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
- Collaborate with the global Account-based Marketing Program Director to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic product mandates and sales directives
- Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

The ideal Sr. ABM Marketing Manager should possess the following:
- 5+ years of experience in demand generation or field marketing experience with a high-tech company
- 2+ years specifically running account based marketing efforts
- Hands-on data and analytics experience using CRM and/or marketing automation software required
- Experience managing direct mail, events, telemarketing, web content and online campaigns
- Experience working with sales, partners and customers
- Experience with defining, acquiring, targeting and segmentation to build prospect lists for marketing activities
- Experience managing budgets and respect for company spending processes
- Knowledge of IT Buyer types (ITSM domain knowledge helpful)
- Familiarity aligning integrated marketing campaigns to a sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth
- Ability to review/edit content with opinion and writing skills

Creative Circle is focused on protecting the health and safety of our candidates, clients, and communities. Details of our job descriptions are always subject to change, e.g., on-site vs off-site. We follow the guidance of the CDC, WHO, CPHA, and government officials. If you have questions about a specific job posting, please contact us. Be well and stay well. - Creative Circle.


Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.