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Director of Marketing

Location Houston, TX (Hybrid)
Starts Ready to hire
Duration Full-Time
Status Full-Time
Rate Up to 120K / DOE
Our client has an exciting full time opportunity for a Director of Marketing, User Acquisition, Retention and Growth to be responsible for the development and execution of digital-based customer acquisition and retention programs and campaigns for driving increased subscription revenues and audience growth.

The ideal Director of Marketing has demonstrated experience in growing paid circulation of digital subscription-based products and has a track record in building CLV and executing campaigns and measuring results using leading edge digital marketing tools and BI software.

RESPONSIBILITIES of the Director of Marketing:
- Develop and execute the marketing strategy to achieve measurable results with quantifiable ROI
- Create, execute, and report on results through deployment of multi-channel programs across channels that include: email, content marketing, search and social advertising, and PPC
- Leverage marketing automation tools, CRM and data analysis to bring scale to demand generation programs
- Analyze data to report on campaign performance and to develop recommendations for improvement
- Create highly-effective marketing messages that resonate and drive action
- Market Analysis
- Market Planning
- Integrated Marketing Campaign Design
- Copy Writing

REQUIREMENTS & QUALIFICATIONS:
- Bachelors degree in Marketing, Communications, or similar relevant concentration
- 5+ years successfully marketing and growing B2B subscription products
- 5+ years hands-on experience in inbound and demand generation (lead generation, nurture campaigns, and audience segmentation)
- Basic HTML and CSS skills
- Experience with marketing automation platforms (Marketo preferred, but not required)
- Strong data analysis skills, with the ability to extract and interpret data from various sources to develop creative solutions and business decisions
- Creativity is a must, bringing new ideas to the table is a key to success in this role
- Strong collaboration skills; able to develop and maintain effective relationships with peers, vendors, and internal stakeholders
- Experience with target list building, management, cleansing, and segmentation
- Experience with email marketing, web marketing, PPC, SEO, retargeting, social marketing
- Microsoft Excel skills, including formulas, functions, pivot tables, and lookups

This is a 5 day a week onsite opportunity that will move to a hybrid opportunity after the team has been trained and built out.

Submit resume (and samples if applicable) to: julia.ball@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.