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Demand Generation Manager - Atlanta

Starts Within 2 weeks
Duration Full Time
Status Full Time
Rate Targeting around $60k
Our marketing agency client is looking for a Demand Generation Manager to add to their team full-time. In this role, you will develop and drive their clients’ demand generation and digital marketing programs.

The Demand Generation Manager is responsible for using a combination of marketing and sales automation technologies to implement and optimize multi-channel marketing campaigns. You must have proven success in several areas, including: web, SEO, email marketing, content marketing, paid media, social media, and marketing automation.

Demand Generation Manager RESPONSIBILITIES:
- Design and execute marketing programs to engage and influence clients’ target markets.
- Use marketing automation platforms (HubSpot/Pardot/etc.)
- Help to develop and manage rich content that attracts a qualified audience to our clients’ owned properties (blogs, whitepapers, eBooks, reports, webinars, infographics, etc.)
- Develop engaging content for clients’ social media sites.
- Convert targeted prospects through calls-to-action, landing pages, and content offers.
- Conduct a range of market research activities to better identify target audiences and attract them through compelling content across the appropriate channels.
- Establish and manage PPC and social media ad campaigns that generate high quality leads.
- Track, report, and analyze program performance, and make recommendations for further improvement.

Demand Generation Manager REQUIREMENTS:
- Bachelor’s degree in Communications, Marketing, or another related field
- 4-6 years of marketing experience, specifically working on digital marketing programs with direct responsibility for program results
- HubSpot and/or Pardot Certification
- Demonstrated success running marketing programs that combine email marketing, marketing automation, social media engagement, SEO, SEM, blog writing, content creation and reporting
- Analytical thinking skills - uses data to drive strategy and to focus activities.
- Experience and proficiency using AHREFS, Google Analytics, AdWords, Keyword Planner, SEM Rush, and Cision.

Creative Circle is focused on protecting the health and safety of our candidates, clients, and communities. Details of our job descriptions are always subject to change, e.g., on-site vs off-site. We follow the guidance of the CDC, WHO, CPHA, and government officials. If you have questions about a specific job posting, please contact us. Be well and stay well. Creative Circle.

SEP. 2020

Submit resume (and samples if applicable) to: cc101@jobalert.creativecircle.com