Media Specialist - Freelance - WFH during Covid-19

Starts 5/31/21 +/- 1-2 weeeks
Duration 40 hours/ week, ~ 7 months
Status Freelance
Rate DOE
Our client, a major financial and insurance institution, is looking for a Media Specialist. This role is REMOTE to start and a workstation will be provided.

***Please apply with an updated resume that reflects the qualifications as listed below.***

The Media Specialist will:
- Oversee US media strategy, media planning and full-funnel campaign management
- Provide strategic and tactical guidance on media best practices as a media expert; Inform stakeholders about opportunities, challenges and marketplace, technology developments
- Develop media briefs that bring audience insights to life while driving business goals.
- Coordinate with cross-functional teams on campaign planning, media-mix modeling, creative/content needs, analytics & measurement
- Lead campaign media plans and execution, (channels could include OOH, print, digital, video, social, search and custom programs), consolidate feedback, ensure alignment with campaign strategy and meet KPIs and business goals effectively and efficiently.
- Manage media work & agency relationship: guide agency on strategy based on business initiatives to maximize media impact; manage workload; nurture relationships with partner agencies
- Build and maintain strong relationships with media vendors
- Manage budgeting/forecasting and coordinate with internal and external teams for campaign planning
- Develop and nurture relationships with global brand and other US businesses to gain learnings, best practices and identify new opportunities to experiment.
- Proactively manage brand safety

The Media Planner will have the following qualifications:
- 5+ years planning across all media vehicles in an agency or client environment
- Strong experience with ad serving, analytics, and attribution technologies and partners (Double Click, Google Analytics, Adobe, Etc.)
- Ability to develop and optimize fully integrated marketing strategy and plans across a large-scale enterprise organization
- Highly analytical, with experience optimizing for lead generation performance
- Comfortable in a fast-paced environment that is dedicated to marketing excellence
- Ambition to learn new skills, gain marketing experience outside of media planning and grow as a marketer.

In order to be submitted, please respond with the following:
- Confirming you meet the software/ program requirements for this role
- Top 3 skills relevant to this role
- Updated resume
- Any date conflicts you have coming up (planned vacations, etc.)
- If you have any interviews currently taking place or nearing the offer stage with other companies

Submit resume (and samples if applicable) to: cc318@jobalert.creativecircle.com


For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.