VP, Strategic Marketing - WFH during Covid-19

Starts Interviewing now for immediate hire
Duration M-F | 9:00am - 5:30pm
Status Full Time, Remote through EOY
Rate DOE
Our client, a multinational software company, is looking for their next technology driven VP, Strategic Marketing to join their growing team, Full Time.

Reporting to the CMO, the VP, Strategic Marketing will be their right hand and with a strong strategy and media background, own the PR/AR space. Additional responsibilities include:

• Develop and execute PR / AR strategies to improve brand awareness and maintain a positive organizational image to external and internal parties
• Lead a global program, working with marketing personnel and outside agency to uncover new PR opportunities, handle media and analyst relations and build greater visibility
• Actively identify, manage and influence a network of industry analysts. Track analyst interactions, and manage for impact.
• Formulate strategy to engage industry analysts to highlight products in analyst coverage.
• Drive analyst awareness of company offerings and continue to expand analyst understanding of our unique offering
• Expand our network of social media influencers
• Extensive writing for a wide range of projects
• Ability to speak to analysts and the media

Requirements

• 10+ years of proven leadership in communications/AR/PR in a public software company
• Able to lead content strategy for company
• Extensive enterprise software marketing experience
• Track record of identifying, building and delivering impactful communications programs that make a material impact
• Very strong story-teller (knows how to leverage any announcement into a story and appeal to a global audience)
• Prior experience creating and implementing multi-pronged PR strategies as well as media relations programs
• Experience directly interacting with major industry analyst firms
• Experience managing vendor evaluations for Gartner Magic Quadrants and Forrester Waves preferred
• Experience successfully working with C-level leaders and partnering with senior leadership across other groups and disciplines
• Proven track record of increasing qualified leads
• BA required, MBA or MA strongly preferred

Competitive Bonus & Benefits included
Beautiful location and office with great culture
This is a remote opportunity during Covid with the expectation to be onsite. Details TBD

Submit resume (and samples if applicable) to: cc302@jobalert.creativecircle.com


For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.