Digital Marketing Manager - Email - Fully Remote/Off-site

Starts As soon a identified
Duration ~ 30 hours/ week to start, ongoing
Status Freelance
Rate DOE
Our client, a hot new beauty brand, is seeking a Digital Marketing Manager with email and eComm experience to assist their team freelance for 30-hours/ week to start.

This role is mosly hands-on Email Marketing with some paid media. All candidates MUST have hands-on email marketing AND e Comm/ DTC experience.
This role is remote to start and you will need your own workstation.

The Digital Marketing Manager with eComm will be reponsible for:
Email & CRM (70%)
- Planing and managing email and SMS marketing campaigns end-to-end, building out email content calendar based on brand and business priorities.
- Briefing, tracking and launching email assets from creative concepting, development and deployment through ESP (preference is Klaviyo or a similar ESP).
- Building and managing customer segments for email, generating insights to optimize segmentation strategy.
- Developing, maintaining and optimizing triggered email flows to increase revenue; generating ideas for new and optimized flows.
- Ensuring the email list continues to grow, and all sign-up processes are operational and optimized.
- Developing & implementing A/B tests and manage weekly and monthly email and SMS reporting.
- Ensuring compliance with internal guidelines and best practices including CAN-SPAM.

Paid Media (30%)
- Helping manage paid media agency to plan, execute, track and report on media strategies cross Google, Facebook, Affiliate, etc.
- Analyzing campaign performance, identify optimization recommendations, and report on results, weekly and monthly.
- Briefing, tracking and handoff paid social assets from creative concepting, development and deployment on paid media channels.
- Working cross-functionally with creative team, branding, and developers.

The Digital Marketing Manager with eComm will have the following qualifications:
3-4 years of experience in digital marketing
- Must have experience with Klaviyo or similar program
- Experience in a DTC digital eCommerce environment a must
- Must have deep knowledge of google, Facebook, Instagram platforms for paid media
- Experience analyzing outcomes and providing recommendations for optimization
- Experience in Beauty, wellness, or fashion ideal but not required
- Experience with Long term strategies and impulse buying for eCommerce.
- HTML experience nice to have

Submit resume (and samples if applicable) to: cc193@jobalert.creativecircle.com


For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.