Paid Search Director - Fully Remote/Off-site

Starts February/March 2021
Duration Full Time
Status Full Time
Rate Up to $100,000 DOE
Our client, a software and solutions company, is looking for a Paid Search Director to join their team on a full-time basis.

In this Paid Search Director role you will:
- Take over leadership of SEM and SEO teams: identify strengths, processes and align with best practices
- Create and manage individual and team performance plans
- Manage third party vendor relationships and off-shore teams
- Lead strategy, direction and execution of paid search, paid social, and display campaigns
- Analyze, report and manage KPIs within targeted markets
- Work cross-functionally with internal teams to consult on current and new clients to develop digital marketing strategy and solutions
- Develop performance and reporting standards for SEM and SEO campaigns
- Work with internal teams to ensure creative for campaigns is aligned with strategy
- Execute A/B testing, cost-benefit analysis and predictive modeling to maximize campaign performance and ROI
- Oversee advertising campaign implementation including call tracking lines, form fills, ad copy, websites/landing pages, APIs, promotions and reporting mechanisms
- Manage and reconcile campaign budgets and vendor costs

Skills and qualifications for this Paid Search Director role:
- 5+ years leading digital marketing fulfillment teams
- Proficient in MS Excel, SPSS, Tableau, QlikView, Microsoft Power BI, Google Analytics, Google AdWords, Google Data Studio, Tableau, DOMO and/or other tools
- Proficiency in web and digital marketing analytics applications, strong database skills
- Experience evaluating marketing opportunity analyses and developing digital marketing program strategies and playbooks for customers in various industries
- Strong technical and leadership experience
- Experience with franchise and multi-location preferred

Apply with a brief summary and relevant documents demonstrating your fit for this role.

MAR. 2021

Submit resume (and samples if applicable) to: