Marketing Automation / Lifecycle / Product Marketing Manager - WFH during Covid-19

Starts ASAP
Duration Full Time
Status Full Time
Rate $110-130K doe
Our Tech start-up client is currently seeking a Lifecycle Marketing Manager to join their team.

This is an immediate full time hire with an exciting and rapidly growing start-up!

The Lifecycle Marketing Manager will be responsible for:
- Own the day-to-day, hands-on execution of all email & in-app lifecycle marketing campaigns (building & sending emails, pulling audience segments, a/b testing & reporting)
- Develop customer segmentation, targeting, and contact strategies to maximize the conversion rate and LTV/CAC
- Collaborate cross-functionally with Design, Product, Engineering, and Data Science to deliver compelling new personalized customer journeys
- Work with our internal tools team to fully optimize automation technologies, including event tagging and reporting implementation
- Be the in-house expert in our marketing automation and platform tools in order to engage and convert prospects and customers across the customer journey
- Ensure high quality and error-free implementation, testing and QA of lifecycle marketing campaigns
- Continuously conduct A/B tests and analyze results to develop insights that improve acquisition, retention, conversion rate, and customer loyalty
- Develop creative briefs and work with designers and copywriters to create compelling creative that drives results
- Own post-campaign reporting and share with stakeholders to drive transparency
- Test and develop strategies for testing new communication channels
- Support brand, comms, and social initiatives as necessary
- Partner with business development to identify opportunities with external partners and plan any cross-promotion via owned channels

Lifecycle Marketing Manager Requirements:
- 5+ years of experience in lifecycle marketing, marketing automation and/or product marketing
- Experience owning channels such as in-app messages and/or push notifications
- Working experience creating multi-variant lifecycle campaigns based upon user data
- Expertise with Braze, Leanplum, Urban Airship and/or a similar platform
- Experience working with Figma
- Experience working at mobile-app or subscription based businesses a plus
- SQL and/or HTML experience is a plus

Submit resume (and samples if applicable) to: