PR / Marketing Account Manager - WFH Flexible

Starts Interviewing now for immediate hire
Duration 8:30am - 5:00pm / agency
Status Full Time
Rate DOE
Our client, a full service marketing agency, is in need of a creative and resourceful PR / Marketing Account Manager, full time.

Reporting to the VP, Marketing and Communication's, the PR / Marketing Account Manager will ideally have experience in toy, kids or family verticals, to help lead PR, marketing and communications initiatives for clients. This role with collaborate with colleagues in Toronto and Los Angeles.

PR / Marketing Account Manager Responsibilities:
- Work with account teams on a range of PR and marketing activities designed to drive awareness and engagement for clients and client brands
- Become an expert on the clients and their products – research and get to know their brands, key messaging, positioning, competitors, audience
- Manage media/influencer relations programs; research, build media/influencer lists, build relationships, develop and deliver creative pitches, secure coverage/placement
- Write a full range of brand and corporate communications materials including press releases, fact sheets, pitch decks, award entries, backgrounds, bios, blogs, client communication and reporting
- Social media content management – working with client, social and creative teams on creation and approval of social calendars and YouTube content
- Project management, admin and logistics support on PR and marketing activities
- Coordinate media, trade show and promotional events; some travel may be required (on hold right now)
- Conduct media monitoring/tracking, social listening, community and competitive reviews
- Delivery of monthly reporting- understands budgets, KPIs and can help plan results driven campaigns

PR / Marketing Account Manager Requirements:
- 5 years public relations experience, agency experience is an asset
- Agency experience and/or PR, media, journalism studies and internships
- Experience in Meltwater, Cision, Business Manager a plus
- Interest in toys, gaming, entertainment and youth a plus
- Ability and desire to travel up to 15% once approved

Benefits offered
Laptop required

Submit resume (and samples if applicable) to: