Senior Brand Strategist (Digital) - Manhattan

Starts 9/8
Duration Months
Status Freelance
Rate DOE
Our Digital Agency client is currently seeking a freelance Senior Brand Strategist (Digital) to help their team out.

This is an Offsite role that starts 9/8 and will be extended month to month. 40 hours per week.

Senior Digital Strategist Responsibilities:
- Leads strategic thinking for a Financial Services client
- Develop and manage customer experience solutions that will be game changing for the client’s business
- Use data-driven insights to map user journeys and inform the development of new customer experiences
- Strong understanding of communications planning and channel planning to bring a campaign to life
- Work closely with Creative teams to challenge and strengthen the work throughout development.
- Partner with Media team to ensure the media plan is on-strategy and in harmony with the creative direction
- Stay current on the competitive landscape to inform actionable strategic moves in real-time
- Design and perform test plans to ensure the success and optimization of the work

Senior Digital Strategist Requirements:
- Bachelor’s Degree in a related field
- 8+ years of experience as a Strategist, Brand Planner with an expertise in Digital Strategy
- Proven critical thinker and problem solver
- Experience in financial services is a plus
- Prior experience in journey mapping and successfully developing customer experience solutions
- Ability to generate insights from data
- Knowledge of Qualitative / quantitative research
- Knowledge of how social content can strengthen a brand
- Client facing and confident recommending strategic solutions to clients
- Strong interpersonal and communications skills
Ability to problem-solve many jobs simultaneously, quickly, calmly and efficiently.

Submit resume (and samples if applicable) to: