Position Senior Director of Email Marketing
Location Manhattan
Starts March 2020
Duration Full Time
Status Full Time
Rate DOE
Our client, a leading online destination for consumer electronics, is seeking a Senior Director of Email Marketing.

This is a full time opportunity, and the company provides generous PTO and benefits! Not to mention it's a very exciting time to join the company as there is a lot of revamping and updating taking place in 2020!

Senior Director of Email Marketing Responsibilities:
- Own the planning and execution of email and CRM campaigns; this includes product and promotional email, triggered transactional and CRM programs, and testing initiatives
- End-to-end implementation and sending of email marketing campaigns, including strategy, planning, segmentation, execution, testing, deployment, analysis and optimization
- Manage a team (4), while working collaboratively with other internal teams and vendors
- Conduct weekly analysis and reporting on campaign data such as CTR, open rates, and deliverability for continual optimization
- LTV and LCM analysis and enhancement
- Facilitate production meetings to plan and prioritize requests and adjust course as necessary
- Analyze campaign results including open and click rates, sales results, coupon, or promo code results

Senior Director of Email Marketing Requirements:
ยท10+ years of experience in Email Marketing
- Proven leadership experience in managing multiple functions
- Strong organizational and project management skills
- Experience managing Customer Data Platforms
- Marketing development and implementation experience
- Strong ability to both think strategically and roll up sleeves to implement
- Proven track record in business planning, budgeting and forecasting
- Ability to model complex business questions and issues
- Experience working on brand with a complex set of customers is ideal

Software Requirements:
- Microsoft Excel including advanced functions
- Microsoft Word and PowerPoint
- Skilled in analytics and reporting (Google Analytics, Excel)
- Proficient with Tableau

MAR. 2020

Creative Circle is focused on protecting the health and safety of our candidates, clients, and communities. Details of our job descriptions are always subject to change, e.g., on-site vs off-site. We follow the guidance of the CDC, WHO, CPHA, and government officials. If you have questions about a specific job posting, please contact us. Be well and stay well. Creative Circle.

Submit resume (and samples if applicable) to: cc273@jobalert.creativecircle.com