Position Marketing Research Manager
Location Manhattan
Starts 8/8/2019
Duration 1 year
Status Freelance
Rate DOE
Our client is a top name in Tech & Search, and they are currently seeking a freelance, senior-level Research Manager.

The Research Manager will:
- Play a pivotal role in supporting the the Brand marketing teams through analysis of primary, secondary behavioral and audience trends data
- You will be involved in every facet of product marketing from positioning, naming, competitive analysis, feature prioritization and external communications. You will help shape the voice of the product and help grow a loyal consumer base
- Extract actionable insights from attitudinal data that will shape the understanding of how brand marketing and communications resonate with the core target audiences and inform the strategic direction
- Manage the Brand health tracker and 3rd party syndicated brand equity studies
- Frame and translate business questions into appropriate analytical plans and research studies that will inform strategic and tactical business decisions for go to market planning (GTM).
- Design holistic in market measurement and learning plans that explain the incremental impact of media spend on core success metrics and KPIs
- Synthesize audience research, trends, behaviors and needs into insightful reports and engaging presentations.
- Manage research agency relationships

The IDEAL candidate will:
- Be a thought leader who does not just execute, but is curious and passionate about data, with the ability to extract and tell compelling stories using data insights
-Be proactive and independent: candidate works well with minimal guidance and is excited to "take the first pass" at analysis plans or reports, without needing prescriptive direction
- Know how to get the best out of vendors/agencies and organize efficiently
- Be able to manage workload by balancing future logistical and strategic needs
- Have exceptional analytical, communication (written and verbal), and presentation skills with ability to link insights to strategy and translate complex ideas into simple and intuitive communications

Research Manager Qualifications:
- Bachelor's Degree (In lieu of degree, 4 years of relevant experience)
- 3-5 years of primary marketing research experience with brand equity measurement programs
- Strong understanding of statistical analysis techniques
- Behavioral data analysis (connecting behaviors and usage data to attitudes and perceptions). Social media analysis
- Experience managing Research vendors
- Prior marketing insights experience in brand measurement and audience insights is preferred

Submit resume (and samples if applicable) to: cc191@jobalert.creativecircle.com