Position Mid-Senior Integrated Brand Copywriter
Location Manhattan
Starts Week of 7/27
Duration Ongoing / long term
Status Freelance
Rate DOE
Our National Media client is seeking a Freelance Mid-Senior Integrated Brand Copywriter to join their team starting as soon as the week of 7/27.

Required Tone of Voice: Fresh, youthful, snappy, fun. The writing should feel relevant and shouldn't feel like typical marketing jargon. In order to apply, portfolio must showcase this.

The Integrated Brand Copywriter will be working onsite alongside their internal Creative Team (about 80 people) on B2C (entertainment) and B2B copy for their parent brand as well as one their other entertainment/lifestyle brands. This is a very fast paced, quick shifting role so adaptability is key for success. You can be working on concepts one moment and then switch to headlines and video scripts the next. You will be expected to take control over your own projects and lead creative ideation accordingly.

Ideal Integrated Brand Copywriter has the following:
? Writes for B2C and B2B audiences (brings humanity to all b2b, not superbusinessy stuff)
? Scriptwriting: develops ideas for :30-:60 and adapts it to social formats including :06, :15 as well as longer format / sizzle type videos that are ~2:00.
? Writes for digital campaigns, social, experiential/events
? Tone of voice: can do both buttoned up and fun / quirky / clever. Not lol, but can wink.

Projects will include:
? Their parent brand's Advertising Week campaign (includes :30 video, experiential, OOH,
digital/social campaign)
? Ongoing digital marketing & CRM for their lifestyle/entertainment brand (their new
content/trivia app)
? Concepting experiential ideas
? ACDing marketing videos for their ad tech platform

Integrated Brand Copywriter Requirements:
? 5+ years experience working for a combination of top tier brands and agencies
? A portfolio featuring produced work for established brands across digital, ad campaigns, videos and social media
? The ability to concept new campaigns with art directors, designers, video editors, strategists and producers and turn those concepts into great copy across media
? The flexibility to pick up a project that’s already underway and run with it
? Experience adopting a brand voice and building on it with every project
? Enthusiasm that shows itself in tight first-rounds featuring multiple directions that are always on strategy
? The usual: Time management skills, communication chops, team player ethos


JUL. 2019

Submit resume (and samples if applicable) to: cc273@jobalert.creativecircle.com