Position Senior Campaign Manager
Location Manhattan
Starts August 2019
Duration 6 Months+
Status Freelance
Rate DOE
Our B2B tech client is seeking a Senior Campaign Manager to join their team, 40hrs a week for at least 6 months with the potential to extend.

This role will be measured on customer growth and retention metrics, so the ideal candidate will have experience in B2B marketing with the skills to segment customers for relevant messaging. Additionally, the ideal candidate is capable identifying the types of content and channels that can garner an action or engagement for the product.

The Senior Campaign Manager will be responsible for:
- Driving marketing excellence with attention to detail, ensuring relevant and engaging user experiences
- Developing and iterating on personas (customer groups, title groups, product groups) to enable us to deeply understand our customer
- Developing strategies and tactics working with Product Marketing to regularly communicate to platform users to increase engagement and usage
- Working with sales, sales / ad ops and Product Marketing to identify both cross-sell and up-sell opportunities and develop tactics and content to drive success
- Work with content and demand generation teams to improve customer engagement in our owned channels – email, social, blogs, etc.
- Build relationships with sales teams and their clients to better understand the customer needs
- Work closely with design to ensure relevance and impact of creative for customer campaigns
- Brief International team upfront on all U.S. campaign and customer program strategies so International team can identify whether to “version” for key markets
- Be the main point of contact with select product-specific success committees

The ideal Senior Campaign Manager has:
- Undergraduate degree Business, Marketing or Communications
- 7+ years of experience in marketing strategy at a brand, agency, or leading media/technology company
- Extensive B2B and AdTech (Criteo, Salesforce, Adobe, etc) experience
- Skilled in CRM and Automation technologies, with critical thinking on how to engage sales in using systems
- The ability to work across many different products and customer groups
- Experience project managing creative development through partnership with internal and external teams
- Ability to manage multiple requirements in a fast-paced, ever changing environment
- Outstanding communication skills and the ability to take complex ideas and quantitative data into simple messages
- Ability to travel up to 20% of the time
- Experience in Account-based Marketing a plus

Submit resume (and samples if applicable) to: cc201@jobalert.creativecircle.com