Position Email Marketing Manager - Freelance
Location Manhattan
Starts Within the next few weeks
Duration Through the end of the year (with potential for extension)
Status Ongoing, Onsite Freelance with full time conversion potential
Rate DOE
Our renowned financial client is seeking a Freelance Email Marketing Manager to join their team starting within the next few weeks.

This role will primarily be based in NY but you will need to work out of their Jersey City office 2 days per week. ONLY apply if you are OK with these terms.

The Email Marketing Manager will report into the Director of Marketing Automation within a high performing digital marketing team. You will be a key player in the operation of the company's digital marketing programs.

This Email Marketing Manager is a ground floor opportunity to leverage their marketing automation system, design and deploy email campaigns and maintain integrity of their marketing database. Utilizing your high level verbal and written communication skills, you will work closely with key stakeholders within marketing, sales and IT.

Email Marketing Manager areas of responsibility include:
• Manage the day-to-day activities and priorities for the global email production team
• Maintain the central email campaign calendar and schedules
• Review all work requests and ensure minimum requirements are provided, copy is properly drafted or finalized, and approvals are in place
• Review/QA requests to ensure compliance with marketing attribution procedures, with a specific focus on URL parameters and Salesforce campaigns
• Revise digital communications to ensure copy is easy to understand, actionable, brand compliant, and that all call-to- actions are in place and reportable
• Proactively identify ways in which to deliver efficiency improvements with a focus on reducing the number of production hours spent per request
• Work within Oracle Eloqua to pull simple reporting and make quick changes to template-driven emails
• Execute basic A/B tests to measure performance and optimize content for key performance indicators
• Develop process flow diagrams and design Eloqua canvasses for basic automated campaigns
• Document Marketing Automation Platform (MAP) processes, programs and procedures
• Provide administrative and general marketing support

Email Marketing Manager Requirements:
• 2+ years “direct hands-on” experience working in a digital agency, consulting firm or digital marketing organization is a plus
• General experience in the planning, creation and production of digital and direct marketing campaigns
• Basic knowledge of HTML, ability to troubleshoot simple HTML errors
• Knowledge of Eloqua, Marketo, Pardot, or ExactTarget preferred
• Familiar with Salesforce.com or other CRM applications
• Familiar with A/B testing and basic statistics
• Solid communication skills: written, verbal, presentation
• Have exceptional organizational and time management skills
• Be able to multi-task and prioritize, and work constructively in a team

Submit resume (and samples if applicable) to: cc273@jobalert.creativecircle.com