Position PR Account Executive (CPG Experience is a MUST)
Location Other Areas
Starts July 30th
Duration Open ended
Status Freelance/ possible Full Time
Rate DOE
Our client, an ad agency in Allentown, PA is looking for a PR Account Executive to provide comprehensive PR, media relations and communication support to a broad range of clients primarily in the consumer products sector. This is an ongoing freelance role.

- Primary responsibilities for the PR Account Executive include pitching stories to the media, writing press releases preparing media kits, creating social media campaigns, content and blogs, writing or contributing to newsletters, dealing with inquiries, creating and managing events, identifying and managing spokespeople, and liaising with PR representatives from client companies and other partners.

- Secondary responsibility for this role is is providing PR support, generating awareness and enhancing the reputation of the agency within the industry and among potential client companies. This includes communicating programs, agency accomplishments and/or points of view on a regional and national level.

Requirements for the PR Account Executive are:
- Extensive knowledge of the consumer products industry, including food and beverages (CPG experience is a MUST)
- Strong copywriting skills
- Knowledge of core marketing principles, strategies and tactics
- Full understanding and ability to leverage traditional consumer media and media relationships
- Full understanding of and ability to leverage all social media platforms
- Tactical understanding of B2B and trade media
- Excellent verbal and written communication skills
- At least 6 years relevant experience

AUG. 2018

Submit resume (and samples if applicable) to: cc209@jobalert.creativecircle.com